Walmart
Overview
Position:
Manager, Campaign Optimization
Job Location:
850 Cherry Avenue, San Bruno, CA 94066
Responsibilities
Assist with the planning, coordination and implementation of advertising/marketing campaigns for product mix (electronics, hardware, furniture, appliances, health & wellness, etc.).
Approve campaign platforms (e.g., TV, online videos) or suggest modifications based on knowledge of the customer and Walmart Marketing organization.
Participate in ideation and creative campaign development, set standards & policies and provide input to overall creative strategy across multiple campaigns to capture customer interest, influence their emotional response and inspire action.
Approve all aspects of campaign production, including storyboard, schedule, production staff, talent, wardrobe, set, permits, shooting, editing and other post-production for lower-profile projects.
Evaluate operational processes within campaign management to identify opportunities for improvement or innovation.
Provide regular insights to advertisers detailing campaign performance, optimization opportunities, and new opportunities.
Utilize knowledge of programmatic and online advertising (Bid management platforms, DSP/SSP, Ad optimization tools, Ad servers, Google Ad Manager, Trade Desk or other DSPs, search platforms, etc.).
Use online tools to assess impacts of online advertisements and run ad hoc reports for senior management.
Utilize programmatic ads, search engine ads and other types of ads to promote marketing initiatives.
Consult on the appropriate use of cookies to track users’ browser history and evaluate effectiveness of online campaign initiatives.
Demonstrate knowledge of how advertisers run campaigns and analyze potential risks from illegal advertising programs to protect the social media platform.
Qualifications
Education and experience:
Master\'s degree or equivalent in programmatic digital media/advertising, marketing, communication, information systems or related area; OR Bachelor\'s degree or equivalent in programmatic digital media/advertising, marketing, communication, information systems or related area and 2 years of experience in programmatic digital media/advertising, business development, market development, or related area.
Skills:
Experience with ad tech consulting for eCommerce platforms. Experience developing and executing paid search and display campaigns. Experience leveraging API solutions for building campaign strategies for accounts integrated with API. Experience designing and developing data visualizations and dashboards in Tableau and Power BI. Experience extracting reports for performance data analysis using SQL. Experience developing statistical reports using Excel. Experience delivering analytical reports and forecasting insights on business performance. Experience maintaining project task development and progress workflows using project management software. Experience developing and maintaining category and seasonality focused ad keyword databases. Experience creating and editing creative media for sponsored brand and video ads (using Figma and Canva). Employer will accept any amount of experience with the required skills.
Salary Salary Range:
$104,000/year to $202,000/year. Additional compensation includes annual or quarterly performance incentives. Additional compensation for certain positions may include Regional Pay Zone (RPZ) (based on location) and stock equity incentives.
Benefits At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Benefits include medical, vision and dental coverage; 401(k), stock purchase and company-paid life insurance; PTO (including sick leave), parental leave, family care leave, bereavement, jury duty and voting; short-term and long-term disability, education assistance with 100% company-paid college degrees, company discounts, military service pay, adoption expense reimbursement, and more. Eligibility requirements apply and benefits may vary by job classification and length of employment. See One.Walmart.com for details.
Equal Opportunity:
Wal-Mart is an Equal Opportunity Employer.
#LI-DNI #LI-DNP
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and have a no-tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
#J-18808-Ljbffr
Manager, Campaign Optimization
Job Location:
850 Cherry Avenue, San Bruno, CA 94066
Responsibilities
Assist with the planning, coordination and implementation of advertising/marketing campaigns for product mix (electronics, hardware, furniture, appliances, health & wellness, etc.).
Approve campaign platforms (e.g., TV, online videos) or suggest modifications based on knowledge of the customer and Walmart Marketing organization.
Participate in ideation and creative campaign development, set standards & policies and provide input to overall creative strategy across multiple campaigns to capture customer interest, influence their emotional response and inspire action.
Approve all aspects of campaign production, including storyboard, schedule, production staff, talent, wardrobe, set, permits, shooting, editing and other post-production for lower-profile projects.
Evaluate operational processes within campaign management to identify opportunities for improvement or innovation.
Provide regular insights to advertisers detailing campaign performance, optimization opportunities, and new opportunities.
Utilize knowledge of programmatic and online advertising (Bid management platforms, DSP/SSP, Ad optimization tools, Ad servers, Google Ad Manager, Trade Desk or other DSPs, search platforms, etc.).
Use online tools to assess impacts of online advertisements and run ad hoc reports for senior management.
Utilize programmatic ads, search engine ads and other types of ads to promote marketing initiatives.
Consult on the appropriate use of cookies to track users’ browser history and evaluate effectiveness of online campaign initiatives.
Demonstrate knowledge of how advertisers run campaigns and analyze potential risks from illegal advertising programs to protect the social media platform.
Qualifications
Education and experience:
Master\'s degree or equivalent in programmatic digital media/advertising, marketing, communication, information systems or related area; OR Bachelor\'s degree or equivalent in programmatic digital media/advertising, marketing, communication, information systems or related area and 2 years of experience in programmatic digital media/advertising, business development, market development, or related area.
Skills:
Experience with ad tech consulting for eCommerce platforms. Experience developing and executing paid search and display campaigns. Experience leveraging API solutions for building campaign strategies for accounts integrated with API. Experience designing and developing data visualizations and dashboards in Tableau and Power BI. Experience extracting reports for performance data analysis using SQL. Experience developing statistical reports using Excel. Experience delivering analytical reports and forecasting insights on business performance. Experience maintaining project task development and progress workflows using project management software. Experience developing and maintaining category and seasonality focused ad keyword databases. Experience creating and editing creative media for sponsored brand and video ads (using Figma and Canva). Employer will accept any amount of experience with the required skills.
Salary Salary Range:
$104,000/year to $202,000/year. Additional compensation includes annual or quarterly performance incentives. Additional compensation for certain positions may include Regional Pay Zone (RPZ) (based on location) and stock equity incentives.
Benefits At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Benefits include medical, vision and dental coverage; 401(k), stock purchase and company-paid life insurance; PTO (including sick leave), parental leave, family care leave, bereavement, jury duty and voting; short-term and long-term disability, education assistance with 100% company-paid college degrees, company discounts, military service pay, adoption expense reimbursement, and more. Eligibility requirements apply and benefits may vary by job classification and length of employment. See One.Walmart.com for details.
Equal Opportunity:
Wal-Mart is an Equal Opportunity Employer.
#LI-DNI #LI-DNP
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and have a no-tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
#J-18808-Ljbffr