Crew Carwash
Overview
Join to apply for the
Digital Marketing Automation Manager
role at
Crew Carwash . We are hiring for a
Digital Marketing Automation Manager
at our Fishers Support Center. The
Digital Marketing Automation Manager
oversees our email marketing, website, mobile app, and CRM platforms. This role creates and implements automated marketing journeys and digital advertising campaigns to drive new business and subscription member growth and retention. Note: This posting includes information about our culture and benefits as part of the application context. Responsibilities
Design and implement automated marketing and event journeys across email, SMS, and mobile app platforms to deliver targeted communication to our audience. Manage and optimize marketing automation platforms and vendor relationships, ensuring seamless integration with other marketing technologies. Collaborate with our digital agency to manage and optimize digital advertising campaigns (Google, Meta, YouTube, and other paid media) to maximize ROI and achieve campaign objectives. Monitor and analyze the performance of marketing automation and digital campaigns, generating regular reports on key metrics and providing insights and recommendations for campaign effectiveness and ROI. Continuously analyze, test, and optimize customer campaigns focusing on messaging, segmentation, and creative testing. Monitor industry trends, competitor activities, and customer feedback to identify opportunities and adjust digital marketing strategies accordingly. Manage and optimize performance of email, website, mobile app, paid digital, and local advertising. Requirements
Bachelor’s degree Minimum of 5 years managing digital advertising and marketing automation platforms Minimum of 5 years managing marketing campaign design and implementation across digital channels (e.g. email, SMS, app push, YouTube, paid social, Google Local, and display) Experience with email marketing platforms (e.g. Mailchimp) Strong analytical and problem-solving skills Knowledge of web design, UX, and HTML with experience in WordPress preferred Self-starter with enthusiasm for learning, testing, and analytics-based tasks Creative copywriting for SMS, email, website, and digital ads Strong organizational skills to handle multiple projects simultaneously Proactive approach to identifying and addressing data and platform challenges Detail-oriented with a focus on delivering high-quality, error-free automated campaigns What We Offer
Competitive compensation based on experience Group health, dental and vision plan 401(k) with company match PTO - Paid time off plan + 6 paid holidays/year Fun & healthy culture Free carwashes We are honored to be a Glassdoor Best Place to Work Recipient for 2024, our 5th year in a row We welcome applicants of all backgrounds. EOE/DFWP/ADA
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Join to apply for the
Digital Marketing Automation Manager
role at
Crew Carwash . We are hiring for a
Digital Marketing Automation Manager
at our Fishers Support Center. The
Digital Marketing Automation Manager
oversees our email marketing, website, mobile app, and CRM platforms. This role creates and implements automated marketing journeys and digital advertising campaigns to drive new business and subscription member growth and retention. Note: This posting includes information about our culture and benefits as part of the application context. Responsibilities
Design and implement automated marketing and event journeys across email, SMS, and mobile app platforms to deliver targeted communication to our audience. Manage and optimize marketing automation platforms and vendor relationships, ensuring seamless integration with other marketing technologies. Collaborate with our digital agency to manage and optimize digital advertising campaigns (Google, Meta, YouTube, and other paid media) to maximize ROI and achieve campaign objectives. Monitor and analyze the performance of marketing automation and digital campaigns, generating regular reports on key metrics and providing insights and recommendations for campaign effectiveness and ROI. Continuously analyze, test, and optimize customer campaigns focusing on messaging, segmentation, and creative testing. Monitor industry trends, competitor activities, and customer feedback to identify opportunities and adjust digital marketing strategies accordingly. Manage and optimize performance of email, website, mobile app, paid digital, and local advertising. Requirements
Bachelor’s degree Minimum of 5 years managing digital advertising and marketing automation platforms Minimum of 5 years managing marketing campaign design and implementation across digital channels (e.g. email, SMS, app push, YouTube, paid social, Google Local, and display) Experience with email marketing platforms (e.g. Mailchimp) Strong analytical and problem-solving skills Knowledge of web design, UX, and HTML with experience in WordPress preferred Self-starter with enthusiasm for learning, testing, and analytics-based tasks Creative copywriting for SMS, email, website, and digital ads Strong organizational skills to handle multiple projects simultaneously Proactive approach to identifying and addressing data and platform challenges Detail-oriented with a focus on delivering high-quality, error-free automated campaigns What We Offer
Competitive compensation based on experience Group health, dental and vision plan 401(k) with company match PTO - Paid time off plan + 6 paid holidays/year Fun & healthy culture Free carwashes We are honored to be a Glassdoor Best Place to Work Recipient for 2024, our 5th year in a row We welcome applicants of all backgrounds. EOE/DFWP/ADA
#J-18808-Ljbffr