TikTok Shop - Category Campaign Manager

Responsibilities About the Team: We are the Integrated Marketing & Campaign Team (IMC), part of the TikTok Shop US Operations Center. We strategically plan, develop, coordinate, and execute cross-channel marketing campaign and sales campaign strategies, ensuring alignment across all marketing channels such as PR, digital, and social media. About the Role: As the TikTok Shop US Category Campaign Manager, you will own end-to-end category-specific campaign leadership—crafting tailored marketing strategies for target US e-commerce categories and overseeing their execution to drive category growth. Responsibilities: Serve as the dedicated Point of Contact (POC) for category-specific campaigns, formulate category-aligned marketing strategies and plans, oversee campaign pacing and category-specific guidelines, and collaborate with category sellers and creators to achieve campaign goals. Participate in designing category-customized marketing tactics for category merchants, creators, and products, and coordinate multiple parties to implement events and drive overall category business growth. Develop category-aligned monetization projects based on existing mechanics in accordance with category business needs. Assist in promoting the B-end productization of major category campaigns and collaborate with the C-end product team to iterate category-tailored marketing tools. Cooperate with other departments to effectively summarize category-specific methodologies and promote the optimization of category-specific user experience in major promotion events. Qualifications Minimum Qualifications: Bachelor's degree or above in Marketing, Business Administration, or a related field. At least 3 years of e-commerce operation experience, with a track record of managing campaigns or projects that impact business outcomes. Strong communication, execution, and coordination skills, with proven project management ability to oversee end-to-end initiatives. High pressure resistance and self-driven learning ability, capable of adapting to a fast-paced, dynamic e-commerce work environment. Preferred Qualifications: Experience in e-commerce category-integrated marketing, major category campaigns, or category-specific event management. Familiarity with e-commerce short video or live streaming, especially in target categories, with a track record of leveraging these formats to drive category growth. Capabilities in category campaign creative planning and category data analysis. High sensitivity to category-specific marketing trends and user consumption trends in the US market, with the ability to translate trends into actionable campaign strategies. About TikTok: TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. Why Join Us: Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Diversity & Inclusion: TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. TikTok Accommodation: TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. Job Information: The base salary range for this position in the selected city is $106400 - $191330 annually. Compensation may vary outside of this range depending on a number of factors. Benefits may vary depending on the nature of employment and the country work location.

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