Hy-Vee, Inc.
Director, Media Planning & Ad Operations
Hy-Vee, Inc., West Des Moines, Iowa, United States, 50265
Director, Media Planning & Ad Operations
Join to apply for the
Director, Media Planning & Ad Operations
role at
Hy-Vee, Inc. The Director, Media Planning & Ad Operations is responsible for leading cross-functional teams to deliver best-in-class retail media campaigns that drive both client success and network revenue growth. This role oversees media planning, ad operations, billing, and creative, ensuring seamless execution from strategy through delivery. Primary Responsibilities Lead Media Planning, Ad Operations, Billing, and Creative teams to deliver end-to-end campaign solutions. Translate business objectives into actionable media and creative strategies that drive partner success and revenue growth. Build and standardize processes across functions for consistency, scalability, and efficiency. Partner with Sales, Finance, Product, and Analytics to align execution with business goals. Media Planning Oversee development of media plans that meet client objectives while supporting network growth. Ensure effective inventory allocation, pricing strategies, and packaging to balance client outcomes with monetization goals. Provide guidance on campaign design, targeting, audience segmentation, and performance optimization. Ad Operations Own campaign execution from insertion order (IO) through launch, including trafficking, QA, pacing, troubleshooting, and reporting. Establish workflows and quality standards to ensure campaigns deliver on time and at a high level. Collaborate with product and technology teams to improve tools, troubleshoot issues, and refine processes. Define and manage SLAs and performance benchmarks for operational excellence. Education & Experience 10+ years in retail media, digital advertising, or a related field, with expertise in media planning, ad operations, and creative processes. Demonstrated success in managing budgets, revenue forecasting, and financial performance. Strong knowledge of campaign management tools, DSPs, SSPs, ad servers, and creative platforms. Experience leading cross-functional teams and driving results in a fast-paced environment. Excellent organizational, communication, and leadership skills. Bachelor’s degree in Marketing, Business, Communications, or related field required; advanced degree preferred.
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Join to apply for the
Director, Media Planning & Ad Operations
role at
Hy-Vee, Inc. The Director, Media Planning & Ad Operations is responsible for leading cross-functional teams to deliver best-in-class retail media campaigns that drive both client success and network revenue growth. This role oversees media planning, ad operations, billing, and creative, ensuring seamless execution from strategy through delivery. Primary Responsibilities Lead Media Planning, Ad Operations, Billing, and Creative teams to deliver end-to-end campaign solutions. Translate business objectives into actionable media and creative strategies that drive partner success and revenue growth. Build and standardize processes across functions for consistency, scalability, and efficiency. Partner with Sales, Finance, Product, and Analytics to align execution with business goals. Media Planning Oversee development of media plans that meet client objectives while supporting network growth. Ensure effective inventory allocation, pricing strategies, and packaging to balance client outcomes with monetization goals. Provide guidance on campaign design, targeting, audience segmentation, and performance optimization. Ad Operations Own campaign execution from insertion order (IO) through launch, including trafficking, QA, pacing, troubleshooting, and reporting. Establish workflows and quality standards to ensure campaigns deliver on time and at a high level. Collaborate with product and technology teams to improve tools, troubleshoot issues, and refine processes. Define and manage SLAs and performance benchmarks for operational excellence. Education & Experience 10+ years in retail media, digital advertising, or a related field, with expertise in media planning, ad operations, and creative processes. Demonstrated success in managing budgets, revenue forecasting, and financial performance. Strong knowledge of campaign management tools, DSPs, SSPs, ad servers, and creative platforms. Experience leading cross-functional teams and driving results in a fast-paced environment. Excellent organizational, communication, and leadership skills. Bachelor’s degree in Marketing, Business, Communications, or related field required; advanced degree preferred.
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