Monks
Overview
Join to apply for the
Senior Manager, Paid Search & App (Remote)
role at
Monks . We are looking for someone passionate about paid app advertising, well-versed in mobile measurement, with a passion and interest in thought leadership who wants to join a fun digital agency that is a leader in performance and AI. The ideal candidate is confident in their ability to drive improvements in account performance, successfully build and lead client relationships, and train future app strategists. This role sits within the paid search department and is a great opportunity for a person with an entrepreneurial spirit who is looking to grow into a leadership role in a large organization as we grow this capability. If you are an in-platform expert managing Apple Search Ads, Google App Campaigns, and Meta app campaigns and have experience driving KPI improvements and developing cutting-edge strategies tailored to clients, we want to hear from you. Responsibilities
Client & Revenue Oversight Serve as the paid app lead for 2-4 MM clients, guiding overall app account strategy, executing campaign builds, and implementing optimizations including pacing, bid and budget changes, creative swaps, and audience targeting Manage budgets over $3MM quarterly annually Lead client calls for app tactics weekly, with additional meetings for Quarterly Business Reviews and Planning Make recommendations and optimizations for accounts using MMP insights to improve performance toward client goals Conduct app strategy audits and present findings to clients Assist in new business opportunities by providing audits, industry insights, and opportunities with ownership from growth and media channel leads Thought Leadership Help manage agency vendor relationships with core app networks and mobile measurement partners Guide agency POV and strategy for navigating iOS 14 and future privacy changes Share app market research insights with the AS organization, using app intelligence and agency partnerships Develop best practices for app creative in partnership with internal creative teams Opportunity to distribute thought leadership on app strategy through blog posts and internal channels Build client-facing in-app analytics dashboards with support from Analytics team About You
At least 3 years of experience in acquisition marketing and/or paid performance media Experience leading iOS and Android app strategy across Meta (Facebook), Google App, ASA (Apple Search Ads), and app network buys, as well as executing in-platform Experience in a client-facing role Comfortable working in an agile environment Ability to handle multiple workstreams in tandem Proven track record of increasing in-app lifetime value for eCommerce and/or subscription clients, with in-app events and user quality optimization Knowledge of MMPs, SDKs (Firebase, AppsFlyer, Kochava, Branch.io, etc.) POV on iOS 14 and upcoming Android privacy changes and how to navigate tracking with these changes is preferred Ability to guide tracking recommendations and in-app event taxonomy for clients Experience working with app intelligence and conducting app market research is a plus Experience in SA360 or Skai is a plus Previous SEM experience is a plus Managing app campaigns internationally is a plus At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants from all backgrounds who are excited to contribute to our mission. Benefits
What We Offer
Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA Generous PTO and 15 company-wide holidays 401k with company contribution Paid parental leave Work-life balance with an emphasis on personal well-being Career growth in a disruptor space and entrepreneurial opportunities within the Monks network A globally diverse and inclusive culture with employee resource groups Authentic commitment to DEI efforts and sustainable growth Salary Range: $100,000—$122,000 USD About Monks: Monks is the global, purely digital, unitary operating brand of S4Capital plc. It combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands interact with the world. We are an equal-opportunity employer and are committed to building a respectful and empowering work environment for all people. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing Industries
Advertising Services
#J-18808-Ljbffr
Join to apply for the
Senior Manager, Paid Search & App (Remote)
role at
Monks . We are looking for someone passionate about paid app advertising, well-versed in mobile measurement, with a passion and interest in thought leadership who wants to join a fun digital agency that is a leader in performance and AI. The ideal candidate is confident in their ability to drive improvements in account performance, successfully build and lead client relationships, and train future app strategists. This role sits within the paid search department and is a great opportunity for a person with an entrepreneurial spirit who is looking to grow into a leadership role in a large organization as we grow this capability. If you are an in-platform expert managing Apple Search Ads, Google App Campaigns, and Meta app campaigns and have experience driving KPI improvements and developing cutting-edge strategies tailored to clients, we want to hear from you. Responsibilities
Client & Revenue Oversight Serve as the paid app lead for 2-4 MM clients, guiding overall app account strategy, executing campaign builds, and implementing optimizations including pacing, bid and budget changes, creative swaps, and audience targeting Manage budgets over $3MM quarterly annually Lead client calls for app tactics weekly, with additional meetings for Quarterly Business Reviews and Planning Make recommendations and optimizations for accounts using MMP insights to improve performance toward client goals Conduct app strategy audits and present findings to clients Assist in new business opportunities by providing audits, industry insights, and opportunities with ownership from growth and media channel leads Thought Leadership Help manage agency vendor relationships with core app networks and mobile measurement partners Guide agency POV and strategy for navigating iOS 14 and future privacy changes Share app market research insights with the AS organization, using app intelligence and agency partnerships Develop best practices for app creative in partnership with internal creative teams Opportunity to distribute thought leadership on app strategy through blog posts and internal channels Build client-facing in-app analytics dashboards with support from Analytics team About You
At least 3 years of experience in acquisition marketing and/or paid performance media Experience leading iOS and Android app strategy across Meta (Facebook), Google App, ASA (Apple Search Ads), and app network buys, as well as executing in-platform Experience in a client-facing role Comfortable working in an agile environment Ability to handle multiple workstreams in tandem Proven track record of increasing in-app lifetime value for eCommerce and/or subscription clients, with in-app events and user quality optimization Knowledge of MMPs, SDKs (Firebase, AppsFlyer, Kochava, Branch.io, etc.) POV on iOS 14 and upcoming Android privacy changes and how to navigate tracking with these changes is preferred Ability to guide tracking recommendations and in-app event taxonomy for clients Experience working with app intelligence and conducting app market research is a plus Experience in SA360 or Skai is a plus Previous SEM experience is a plus Managing app campaigns internationally is a plus At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants from all backgrounds who are excited to contribute to our mission. Benefits
What We Offer
Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA Generous PTO and 15 company-wide holidays 401k with company contribution Paid parental leave Work-life balance with an emphasis on personal well-being Career growth in a disruptor space and entrepreneurial opportunities within the Monks network A globally diverse and inclusive culture with employee resource groups Authentic commitment to DEI efforts and sustainable growth Salary Range: $100,000—$122,000 USD About Monks: Monks is the global, purely digital, unitary operating brand of S4Capital plc. It combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands interact with the world. We are an equal-opportunity employer and are committed to building a respectful and empowering work environment for all people. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing Industries
Advertising Services
#J-18808-Ljbffr