Orca Pacific: A Monks Company
Senior Manager, Paid Search & App (Remote)
Orca Pacific: A Monks Company, New York, New York, us, 10261
About The Role
We are looking for someone passionate about paid app advertising, well-versed in mobile measurement, with a passion and interest in thought leadership who wants to join a fun digital agency that is a leader in performance and AI. The ideal candidate is confident in their ability to drive improvements in account performance, successfully build and lead client relationships, and train future app strategists. This role sits within the paid search department. It is a great opportunity for a person who has an entrepreneurial spirit and is looking to grow into a leadership role in a large organization as we grow this capability. If you are an in-platform expert managing Apple Search Ads, Google App Campaigns, and Meta app campaigns and have experience driving KPI improvements and developing cutting-edge strategies tailored to clients we want to hear from you!
Responsibilities
Client & Revenue Oversight Serve as the paid app lead for 2-4 MM clients, guiding overall app account strategy, executing campaign builds, and implementing optimizations inclusive of pacing, bid and budget changes, creative swaps, audience targeting, etc. Manage budgets over $3MM quarterly annually Lead client calls for app tactics weekly with additional meetings for Quarterly Business Reviews and Planning Make recommendations and optimizations for accounts using MMP insights to improve performance toward clients’ goals Conduct app strategy audits and present findings to clients Assist in new business opportunities by providing audits, industry insights, and opportunities with ownership from growth and media channel leads Thought Leadership Help manage agency vendor relationships with core app networks and mobile measurement partners Guide agency POV and strategy for navigating iOS 14 and future privacy changes with leadership Share app market research insights with the AS organization, using app intelligence and agency partnerships In partnership with the internal creative team, develop best practices for app creative Opportunity to distribute thought leadership on app strategy through blog posts on the Media.Monks website and internal channels Build client-facing in-app analytics dashboards with support from the Analytics team
About You
The essentials
At least 3 years of experience in acquisition marketing and/or paid performance media Experience leading iOS and Android app strategy across Meta (Facebook), Google App, ASA (Apple Search Ads), and app network buys, as well as executing in-platform Experience in a client-facing role Comfortable working in an agile environment Ability to handle multiple workstreams in tandem Proven track record of increasing in-app lifetime value for eCommerce and/or subscription clients, with experience optimizing beyond app acquisition (in-app events and user quality) Knowledge of MMPs, SDKs (Firebase, AppsFlyer, Kochava, Branch.io, etc.) POV on iOS 14 and upcoming Android privacy changes and how to navigate tracking with these changes is preferred Ability to guide tracking recommendations and in-app event taxonomy for clients Experience working with app intelligence and conducting app market research is a plus Experience in SA360 or Skai is a plus Previous SEM experience is a plus Managing app campaigns internationally is a plus
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively design hiring processes to promote equity and inclusion. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome qualified applicants from all backgrounds to contribute to our mission.
Benefits
What We Offer
Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA Generous PTO and 15 company-wide holidays 401k with company contribution Paid parental leave Work-life balance with emphasis on personal well-being Career growth in a disruptor space & entrepreneurial opportunities within the Monks network A globally diverse & inclusive culture with employee resource groups Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may pay more or less than the posted compensation range. The salary offered will be determined based on job-related factors, but not on a candidate’s sex or any other protected status. Salary Range $80,000—$120,000 USD
About Monks
Monks is the global, purely digital, unitary operating brand of S4Capital plc. It offers a wide range of global marketing and technology services to accelerate business possibilities and redefine how brands interact with the world, powered by AI and diverse talent. Monks has received multiple industry recognitions and is an equal-opportunity employer committed to a respectful and empowering work environment for all people.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Advertising Services
#J-18808-Ljbffr
We are looking for someone passionate about paid app advertising, well-versed in mobile measurement, with a passion and interest in thought leadership who wants to join a fun digital agency that is a leader in performance and AI. The ideal candidate is confident in their ability to drive improvements in account performance, successfully build and lead client relationships, and train future app strategists. This role sits within the paid search department. It is a great opportunity for a person who has an entrepreneurial spirit and is looking to grow into a leadership role in a large organization as we grow this capability. If you are an in-platform expert managing Apple Search Ads, Google App Campaigns, and Meta app campaigns and have experience driving KPI improvements and developing cutting-edge strategies tailored to clients we want to hear from you!
Responsibilities
Client & Revenue Oversight Serve as the paid app lead for 2-4 MM clients, guiding overall app account strategy, executing campaign builds, and implementing optimizations inclusive of pacing, bid and budget changes, creative swaps, audience targeting, etc. Manage budgets over $3MM quarterly annually Lead client calls for app tactics weekly with additional meetings for Quarterly Business Reviews and Planning Make recommendations and optimizations for accounts using MMP insights to improve performance toward clients’ goals Conduct app strategy audits and present findings to clients Assist in new business opportunities by providing audits, industry insights, and opportunities with ownership from growth and media channel leads Thought Leadership Help manage agency vendor relationships with core app networks and mobile measurement partners Guide agency POV and strategy for navigating iOS 14 and future privacy changes with leadership Share app market research insights with the AS organization, using app intelligence and agency partnerships In partnership with the internal creative team, develop best practices for app creative Opportunity to distribute thought leadership on app strategy through blog posts on the Media.Monks website and internal channels Build client-facing in-app analytics dashboards with support from the Analytics team
About You
The essentials
At least 3 years of experience in acquisition marketing and/or paid performance media Experience leading iOS and Android app strategy across Meta (Facebook), Google App, ASA (Apple Search Ads), and app network buys, as well as executing in-platform Experience in a client-facing role Comfortable working in an agile environment Ability to handle multiple workstreams in tandem Proven track record of increasing in-app lifetime value for eCommerce and/or subscription clients, with experience optimizing beyond app acquisition (in-app events and user quality) Knowledge of MMPs, SDKs (Firebase, AppsFlyer, Kochava, Branch.io, etc.) POV on iOS 14 and upcoming Android privacy changes and how to navigate tracking with these changes is preferred Ability to guide tracking recommendations and in-app event taxonomy for clients Experience working with app intelligence and conducting app market research is a plus Experience in SA360 or Skai is a plus Previous SEM experience is a plus Managing app campaigns internationally is a plus
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively design hiring processes to promote equity and inclusion. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome qualified applicants from all backgrounds to contribute to our mission.
Benefits
What We Offer
Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA Generous PTO and 15 company-wide holidays 401k with company contribution Paid parental leave Work-life balance with emphasis on personal well-being Career growth in a disruptor space & entrepreneurial opportunities within the Monks network A globally diverse & inclusive culture with employee resource groups Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may pay more or less than the posted compensation range. The salary offered will be determined based on job-related factors, but not on a candidate’s sex or any other protected status. Salary Range $80,000—$120,000 USD
About Monks
Monks is the global, purely digital, unitary operating brand of S4Capital plc. It offers a wide range of global marketing and technology services to accelerate business possibilities and redefine how brands interact with the world, powered by AI and diverse talent. Monks has received multiple industry recognitions and is an equal-opportunity employer committed to a respectful and empowering work environment for all people.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Advertising Services
#J-18808-Ljbffr