Synchrony
Join us as a Senior Vice President, H&W Marketing Operations at Synchrony.
Role Summary/Purpose:
We are looking for a passionate and seasoned marketing professional to lead Marketing Operations within the Health and Wellness Marketing vertical at Synchrony Financial. Reporting directly to the Chief Marketing Officer, this role will be pivotal in defining the vision for our marketing resources and technology stack, implementing strategic planning processes, elevating insights and analytics, and streamlining marketing functions to align seamlessly with our overarching business objectives. Key Responsibilities: Process Management: Simplify Marketing’s Strategic Workflows Develop, manage, and optimize automated and systematic processes for strategic planning, project and campaign workflows, and stakeholder approvals. Financial Management: Oversee $160mm+ Marketing’s Budget and Prioritize Spend Effective budget management and prioritizing resource spend with alignment to enterprise financial requirements, including revenue and profitability goals. Performance Management: Evaluate Marketing’s Impact Manage marketing’s overall performance and evaluate the value and impact that marketing delivers. Martech Management: Optimize Marketing’s Technology Effectively manage and optimize the martech stack, strategy, and roadmap. Talent Management: Lead Marketing’s Learning Agenda Lead and manage the marketing team’s learning agenda for upskilling on martech, such as GenAI usage, and soft skills, such as strategic thinking. Resource Management: Scale Marketing’s Resources and Agency Roster Effective management of marketing’s resources, including internal centers of excellence services, external vendors, suppliers, and the agency roster. Qualifications/Requirements: Bachelor's Degree or, in lieu of a degree, a high school equivalent plus 15+ years executive marketing leadership experience. 10+ years of experience in one or more of the following areas: consumer credit cards, healthcare, direct marketing with focus on lifecycle marketing and promotions In-depth business expertise and commercial awareness demonstrated through 7+ years of experience planning, designing, building and/or running business functions or processes. Experience managing organizations and other professionals with a minimum of 7 years of managerial responsibility. Desired Characteristics: Bachelor's Degree: Bachelor’s degree in marketing, business administration, or a related field. An MBA or advanced degree is preferred. B2B and B2C Financial Services: Proven experience in both B2B and B2C financial services sectors, with a track record of driving marketing strategies and initiatives that cater to diverse customer segments. Strategic Vision: Proven track record in developing and implementing strategic marketing plans that align with overall business objectives and drive significant growth. Process Management Expertise: Demonstrated ability to develop, manage, and optimize automated and systematic processes for strategic planning, project and campaign workflows, and stakeholder approvals. Financial Acumen: Strong understanding of financial management principles, including budget management, resource allocation, and cost optimization. Analytical Skills: Proficiency in data analysis and reporting, with the ability to leverage insights and analytics to optimize marketing performance and drive strategic decision-making. Martech Proficiency: Deep knowledge of marketing technology stacks, including CRM systems, marketing automation platforms, and analytics tools. Team Leadership: Demonstrated leadership experience in managing, mentoring, and developing high-performing teams. Talent Development: Expertise in leading and managing a learning agenda for upskilling on emerging technologies such as GenAI and developing essential soft skills like strategic thinking and business acumen. Collaborative Mindset: Strong collaboration skills with the ability to work effectively with cross-functional teams, including sales, finance, IT, and product teams. Excellent Communication: Outstanding communication and interpersonal skills, with the ability to articulate complex ideas and strategies to diverse audiences. Adaptability: Ability to thrive in a fast-paced, dynamic environment and quickly adapt to changing business needs and priorities. Innovative Thinking: A strategic thinker with a passion for innovation and continuous improvement, always seeking new ways to enhance marketing efficiency and effectiveness. The salary range for this position is $200,000.00 - $330,000.00 USD Annual. This position is also eligible for an Annual Incentive Plan target of 25% of salary and an Annual Equity target of 25% of salary. Eligibility Requirements: You must be 18 years or older You must have a high school diploma or equivalent You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act. New hires must have 9 months of continuous service with the company before they are eligible to post on other roles. Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Our Commitment When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. Reasonable Accommodation Notice Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job.
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We are looking for a passionate and seasoned marketing professional to lead Marketing Operations within the Health and Wellness Marketing vertical at Synchrony Financial. Reporting directly to the Chief Marketing Officer, this role will be pivotal in defining the vision for our marketing resources and technology stack, implementing strategic planning processes, elevating insights and analytics, and streamlining marketing functions to align seamlessly with our overarching business objectives. Key Responsibilities: Process Management: Simplify Marketing’s Strategic Workflows Develop, manage, and optimize automated and systematic processes for strategic planning, project and campaign workflows, and stakeholder approvals. Financial Management: Oversee $160mm+ Marketing’s Budget and Prioritize Spend Effective budget management and prioritizing resource spend with alignment to enterprise financial requirements, including revenue and profitability goals. Performance Management: Evaluate Marketing’s Impact Manage marketing’s overall performance and evaluate the value and impact that marketing delivers. Martech Management: Optimize Marketing’s Technology Effectively manage and optimize the martech stack, strategy, and roadmap. Talent Management: Lead Marketing’s Learning Agenda Lead and manage the marketing team’s learning agenda for upskilling on martech, such as GenAI usage, and soft skills, such as strategic thinking. Resource Management: Scale Marketing’s Resources and Agency Roster Effective management of marketing’s resources, including internal centers of excellence services, external vendors, suppliers, and the agency roster. Qualifications/Requirements: Bachelor's Degree or, in lieu of a degree, a high school equivalent plus 15+ years executive marketing leadership experience. 10+ years of experience in one or more of the following areas: consumer credit cards, healthcare, direct marketing with focus on lifecycle marketing and promotions In-depth business expertise and commercial awareness demonstrated through 7+ years of experience planning, designing, building and/or running business functions or processes. Experience managing organizations and other professionals with a minimum of 7 years of managerial responsibility. Desired Characteristics: Bachelor's Degree: Bachelor’s degree in marketing, business administration, or a related field. An MBA or advanced degree is preferred. B2B and B2C Financial Services: Proven experience in both B2B and B2C financial services sectors, with a track record of driving marketing strategies and initiatives that cater to diverse customer segments. Strategic Vision: Proven track record in developing and implementing strategic marketing plans that align with overall business objectives and drive significant growth. Process Management Expertise: Demonstrated ability to develop, manage, and optimize automated and systematic processes for strategic planning, project and campaign workflows, and stakeholder approvals. Financial Acumen: Strong understanding of financial management principles, including budget management, resource allocation, and cost optimization. Analytical Skills: Proficiency in data analysis and reporting, with the ability to leverage insights and analytics to optimize marketing performance and drive strategic decision-making. Martech Proficiency: Deep knowledge of marketing technology stacks, including CRM systems, marketing automation platforms, and analytics tools. Team Leadership: Demonstrated leadership experience in managing, mentoring, and developing high-performing teams. Talent Development: Expertise in leading and managing a learning agenda for upskilling on emerging technologies such as GenAI and developing essential soft skills like strategic thinking and business acumen. Collaborative Mindset: Strong collaboration skills with the ability to work effectively with cross-functional teams, including sales, finance, IT, and product teams. Excellent Communication: Outstanding communication and interpersonal skills, with the ability to articulate complex ideas and strategies to diverse audiences. Adaptability: Ability to thrive in a fast-paced, dynamic environment and quickly adapt to changing business needs and priorities. Innovative Thinking: A strategic thinker with a passion for innovation and continuous improvement, always seeking new ways to enhance marketing efficiency and effectiveness. The salary range for this position is $200,000.00 - $330,000.00 USD Annual. This position is also eligible for an Annual Incentive Plan target of 25% of salary and an Annual Equity target of 25% of salary. Eligibility Requirements: You must be 18 years or older You must have a high school diploma or equivalent You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act. New hires must have 9 months of continuous service with the company before they are eligible to post on other roles. Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Our Commitment When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. Reasonable Accommodation Notice Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job.
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