Digital Strategy & Growth Manager (E-Commerce App)

Location : Cupertino, CA ( Must be local ) Duration : 12-months Hours : Full-time - 40hrs/week. Hybrid Summary: This role supports one of the world’s largest online stores—delivering magical, personalized digital experiences where customers can shop, buy, and learn wherever they are. As part of the Digital Experience & Expansion team, you’ll focus on driving strategy and growth for our online retail store app, our fastest-growing platform. In this role, you’ll balance strategy, storytelling, and analysis to create and optimize innovative e-commerce experiences. From analyzing customer behavior to ideating new features and programs, you’ll help shape the future of the online shopping journey while managing day-to-day program operations and marketing activations. What You’ll Do: Analyze app trends and customer insights, distilling complex data into actionable narratives for executive audiences Develop and implement growth marketing strategies to drive app awareness and adoption Conduct benchmarking and research to identify external inspiration and opportunities for new experiences Represent the business and customer perspective on major projects, defining strategies for new app features Create strategic briefs, financial cases, and presentations to communicate priorities and performance Measure and report on program success while identifying areas for optimization Partner with cross-functional teams—including Product, Marcom, Merchandising, and more—to support app-centric initiatives and ensure seamless execution What You Bring: Top 3 Must have Skills: Strategy – Ability to create end-to-end digital customer experience strategies by leveraging insights and trends to define new app features and experiences Storytelling – Exceptional communication and presentation skills, with mastery of Keynote to craft engaging narratives Analysis – Strong qualitative and quantitative abilities to assess large, complex data sets and uncover actionable insights 4+ years of experience in Digital Strategy & Growth or similar Background in global retail or e-commerce (B2C), ideally in tech; Bonus: consulting or gifting industry experience is a plus Strong analytical and reporting skills with experience using tools like Adobe Analytics and Tableau Advanced Excel Track record of translating complex analysis into clear insights for senior executives Ability to operate strategically and tactically—balancing big-picture vision with attention to detail Proven verbal and written communication skills, with the ability to present to various levels of leadership Key Attributes: Problem-solver who thrives in ambiguity and adapts quickly Proactive, resourceful, and action-oriented mindset Balance of creativity and analytical rigor with a customer-first approach Strong team player with the ability to influence without authority Intellectual curiosity and openness to new ideas Commitment to inclusion and diversity, fostering a respectful and collaborative culture

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