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Abe

Paid Social Strategist (Remote US)

Abe, Miami, Florida, us, 33222

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Overview

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Paid Social Strategist (Remote US)

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Abe . Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This is a remote-first role with potential for travel as needed. The Paid Social Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. Roles & Responsibilities

Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Responsible for personal productivity and utilization Work with the Associate Director to ensure internal and client goals are achieved Understand the value of Programmatic campaigns Drive cross-sells, upsells and referrals via client relationships and professional network Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer

2+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to drive decisions Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title etc. Proven success with mid-market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Problem-solving mindset; competitive and curious Always seek opportunities to grow and share industry knowledge Ability to organize, prioritize and manage multiple projects simultaneously Quality-focused and committed to advertising with integrity Willingness to travel to visit clients approximately once per year, per client or as needed What Success Looks Like

Embodies Abe’s core values in interactions Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department KPIs, including client growth and goal attainment; core KPIs include client NSMs and Client Satisfaction scores Build client trust and relationships that drive renewals Cross-sell services aligned with client goals and objectives Clearly communicate results with client points of contact and executives Demonstrate sound decision making for strategic direction of accounts Benefits

Base salary range for this position in the United States is $70,000-$80,000 USD with potential for bonus eligibility. This range is an estimate and may vary based on compensation practices, skills, and experience. Medical, dental, vision plans; disability and life insurance coverage for you and your family Employer-paid plan for you and 50% employer contribution for dependents Mental health support and wellness benefits Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Dec 24 – Jan 1), Paid Parental Leave Traditional and Roth 401(k) with a 3% company match Annual bonus based on tenure Work Environment

As a remote-first company, you’ll have the ability to work from anywhere in the US, with optional access to Abe’s offices in Irvine, CA. For some roles, global opportunities may be available where we have established offices. You must have work authorization for your location. This role operates 100% virtually from your home office and uses Zoom and Slack for collaboration. You will need a laptop (PC or Mac), reliable internet, and a professional background. Reasonable accommodations may be made for qualified individuals with disabilities. For any accommodations in completing this application or participating in the hiring process, please contact careers@directiveconsulting.com. Additional Information

At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Seniority level

Mid-Senior level Employment type

Full-time Job function

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