Warner Music Group
Overview
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. We turn dreams into stardom and audiences into fans. We are guided by three core values: Curiosity, Collaboration, and Commitment.
WMG is home to a wide range of artists, musicians, and songwriters and is committed to creating a work environment that values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of an agile independent.
Your role The SVP, Marketing Intelligence (MI) is responsible for building Marketing Intelligence as a new specialism across Warner Music’s global operations, overseeing the analysis and strategic application of data to inform and optimize marketing efforts. This role transforms data into actionable insights to enable the marketing team to make data-driven decisions that drive artist brand growth, improve fan engagement, and enhance overall marketing performance. The role will lead WMG’s data approach to support both brand and performance marketing across the full funnel of activities. The Head of MI will partner closely with Regional Marketing Heads in LATAM, EMEA, APAC and NORAM to ensure local and regional marketing delivery is powered by data. It is expected that the MI leader will build embed teams within each regional marketing group.
Here you’ll get to Marketing Data Strategy and Transformation
Build a new Marketing Intelligence specialism across WMG, serving all global, regional and local marketing teams with data-driven insights. Team specialisms include Audience Insights, Marketing Analytics (incl. performance marketing), Artist Growth and Brand Strategy.
Deliver a new global and regional staffing model with standardized MI services, including assessment and selection from the existing talent pool and identifying gaps for external recruitment.
Define working processes and lines of responsibility between the Marketing Intelligence group, key xFN stakeholders (Central Business Intelligence, Technology, Finance, WMX) and other Data Generalists across WMG.
Team Leadership
Build and lead a team of specialists across London, Hong Kong, Miami, New York and LA to service a broad range of stakeholders.
Ensure communication, partnership and transparency across the team despite time zones and locations.
Foster a collaborative and growth-focused team environment.
Audience Insights
Define WMG’s global approach to Audience Insights with a consumer and artist focus, including foundational methodologies for scalable application and data platform choices (in partnership with xFN stakeholders).
Monitor market trends, cultural shifts, and competitor strategies to anticipate changes in audience behavior and adjust marketing approaches accordingly.
Marketing Analytics
Build a global and regional Marketing Analytics function providing timely insights to measure and optimize campaign performance.
Establish MMM and MMO capabilities to inform campaign decisions.
Partner with technology teams to deliver attribution and efficiency modeling across all campaign types.
Artist Growth
Identify and invest in the right artists at the right time through resource prioritization programs.
Develop artist and track targeting methodologies to ensure accountability to goals.
Strategic Resource Allocation
Build capabilities for assessing effectiveness and efficiency of variable marketing resources across the global company.
Provide ongoing recommendations to the CMO on optimal central resource distribution.
Brand Research and Strategy
Support label teams in developing and articulating compelling brand purpose, values, and positioning for top-priority artists.
Conduct stakeholder workshops and customer research to align artist brand definition with perceptions.
Establish and document brand guidelines (tone of voice, visual identity, messaging frameworks) for cohesive expression across touchpoints.
Define KPIs to measure artist brand equity, awareness, and resonance.
Implement tools and frameworks for tracking artist brand performance over time using data and analytics.
Provide actionable insights to refine strategies and address gaps in brand perception or engagement.
About you
15+ years in related marketing data & insights roles
Team leadership across multiple geographies and marketing data specialisms
Excellent collaborator with experience aligning global cross-functional teams and inspiring diverse groups to achieve ambitious goals
Strong program management with understanding of strategic and operational needs of a Marketing Intelligence team
Passion for music and understanding of the evolving music landscape
Experience with data from globally trusted sources (e.g., UN, IMF, OECD, World Bank)
Strong SQL skills and experience with large datasets
Familiarity with data visualization tools like Tableau or Power BI
Ability to quickly learn and adapt to new techniques and technologies
Excellent communication skills, able to explain complex concepts to non-technical stakeholders
Strong problem-solving abilities with a proactive, action-oriented approach
About us As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other premier labels, Warner Music Group champions emerging artists and global superstars. Our publishing company, Warner Chappell Music, represents songwriters and producers with a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA and WMX, with Warner Music Entertainment among our brands. Together, we are Warner Music Group: Independent Minds. Major Sound.
This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it’s essential for talent development and strong working relationships.
Salary Range: $210,000 to $275,000 Annually
Salary ranges are included where required by law. The actual base pay depends on experience and business needs. The pay range may change over time. Warner Music Group is an Equal Opportunity Employer.
#J-18808-Ljbffr
WMG is home to a wide range of artists, musicians, and songwriters and is committed to creating a work environment that values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of an agile independent.
Your role The SVP, Marketing Intelligence (MI) is responsible for building Marketing Intelligence as a new specialism across Warner Music’s global operations, overseeing the analysis and strategic application of data to inform and optimize marketing efforts. This role transforms data into actionable insights to enable the marketing team to make data-driven decisions that drive artist brand growth, improve fan engagement, and enhance overall marketing performance. The role will lead WMG’s data approach to support both brand and performance marketing across the full funnel of activities. The Head of MI will partner closely with Regional Marketing Heads in LATAM, EMEA, APAC and NORAM to ensure local and regional marketing delivery is powered by data. It is expected that the MI leader will build embed teams within each regional marketing group.
Here you’ll get to Marketing Data Strategy and Transformation
Build a new Marketing Intelligence specialism across WMG, serving all global, regional and local marketing teams with data-driven insights. Team specialisms include Audience Insights, Marketing Analytics (incl. performance marketing), Artist Growth and Brand Strategy.
Deliver a new global and regional staffing model with standardized MI services, including assessment and selection from the existing talent pool and identifying gaps for external recruitment.
Define working processes and lines of responsibility between the Marketing Intelligence group, key xFN stakeholders (Central Business Intelligence, Technology, Finance, WMX) and other Data Generalists across WMG.
Team Leadership
Build and lead a team of specialists across London, Hong Kong, Miami, New York and LA to service a broad range of stakeholders.
Ensure communication, partnership and transparency across the team despite time zones and locations.
Foster a collaborative and growth-focused team environment.
Audience Insights
Define WMG’s global approach to Audience Insights with a consumer and artist focus, including foundational methodologies for scalable application and data platform choices (in partnership with xFN stakeholders).
Monitor market trends, cultural shifts, and competitor strategies to anticipate changes in audience behavior and adjust marketing approaches accordingly.
Marketing Analytics
Build a global and regional Marketing Analytics function providing timely insights to measure and optimize campaign performance.
Establish MMM and MMO capabilities to inform campaign decisions.
Partner with technology teams to deliver attribution and efficiency modeling across all campaign types.
Artist Growth
Identify and invest in the right artists at the right time through resource prioritization programs.
Develop artist and track targeting methodologies to ensure accountability to goals.
Strategic Resource Allocation
Build capabilities for assessing effectiveness and efficiency of variable marketing resources across the global company.
Provide ongoing recommendations to the CMO on optimal central resource distribution.
Brand Research and Strategy
Support label teams in developing and articulating compelling brand purpose, values, and positioning for top-priority artists.
Conduct stakeholder workshops and customer research to align artist brand definition with perceptions.
Establish and document brand guidelines (tone of voice, visual identity, messaging frameworks) for cohesive expression across touchpoints.
Define KPIs to measure artist brand equity, awareness, and resonance.
Implement tools and frameworks for tracking artist brand performance over time using data and analytics.
Provide actionable insights to refine strategies and address gaps in brand perception or engagement.
About you
15+ years in related marketing data & insights roles
Team leadership across multiple geographies and marketing data specialisms
Excellent collaborator with experience aligning global cross-functional teams and inspiring diverse groups to achieve ambitious goals
Strong program management with understanding of strategic and operational needs of a Marketing Intelligence team
Passion for music and understanding of the evolving music landscape
Experience with data from globally trusted sources (e.g., UN, IMF, OECD, World Bank)
Strong SQL skills and experience with large datasets
Familiarity with data visualization tools like Tableau or Power BI
Ability to quickly learn and adapt to new techniques and technologies
Excellent communication skills, able to explain complex concepts to non-technical stakeholders
Strong problem-solving abilities with a proactive, action-oriented approach
About us As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other premier labels, Warner Music Group champions emerging artists and global superstars. Our publishing company, Warner Chappell Music, represents songwriters and producers with a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA and WMX, with Warner Music Entertainment among our brands. Together, we are Warner Music Group: Independent Minds. Major Sound.
This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it’s essential for talent development and strong working relationships.
Salary Range: $210,000 to $275,000 Annually
Salary ranges are included where required by law. The actual base pay depends on experience and business needs. The pay range may change over time. Warner Music Group is an Equal Opportunity Employer.
#J-18808-Ljbffr