Warner Music Group
* Build a new Marketing Intelligence specialism across WMG, that serves all global, regional and local marketing teams with data driven insights. Team specialisms will include Audience Insights, Marketing Analytics (incl. performance marketing), Artist Growth and Brand Strategy.* Deliver a new global and regional staffing model which provides a more standardized approach to MI services. This includes assessment and selection from the existing talent pool and identification of skills and capabilities gaps for external recruitment.* Define working processes and lines of responsibility between the Marketing Intelligence group, key xFN stakeholders (Central Business Intelligence, Technology, Finance, WMX) as well as other Data Generalists across the WMG group* Build and lead a team of high performing specialists based across London, Hong Kong, Miami, New York and LA that are able to service a broad range of stakeholders.* Ensure communication, partnership and transparency across the team, despite time zone and location constraints.* Foster a collaborative and supportive team environment that supports growth and learning.* Support our label teams in the development and articulation of compelling brand purpose, values, and positioning for our highest priority artists.* Conduct stakeholder workshops and customer research to align artist brand definition with internal and external perceptions.* Establish and document brand guidelines for these artists, including tone of voice, visual identity, and messaging frameworks, to ensure cohesive expression across all touchpoints.* Define clear KPIs to measure artist brand equity, awareness, and resonance.* Implement tools and frameworks for tracking artist brand performance over time, leveraging data and analytics.* Provide actionable insights to refine strategies and address gaps in brand perception or engagement.* 15+ years in related marketing data & insights roles* Team leadership across multiple geographies and marketing data specialisms* An exceptional collaborator with experience aligning global cross-functional teams and inspiring diverse groups to achieve ambitious goals.* Strong program management skill set with an understanding of strategic and operational needs of a Marketing Intelligence team* Passion for music, an understanding of the evolving music landscape and the role of a record label within this* Experience and comfort in working with data from globally-trusted third-party sources like the UN, IMF, OECD, and World Bank.* Strong understanding of SQL and working with large datasets.* Familiarity with data visualization tools like Tableau or Power BI.* Ability to quickly learn and adapt to new techniques and technologies.* Excellent communication skills, with the ability to explain complex concepts to non-technical stakeholders.* Strong problem-solving abilities, with a bias towards action and a proactive approach to identifying opportunities and challenges.
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