Warner Music Group
Overview
Job Title: SVP, Marketing Intelligence. At Warner Music Group, we’re a global collective of music makers and lovers, tech innovators and inspired entrepreneurs. We turn dreams into stardom and audiences into fans. We value curiosity, collaboration, and commitment, and we encourage applications from people with a wide variety of backgrounds and experiences. This role builds Marketing Intelligence as a new specialism across Warner Music’s global operations, overseeing the analysis and strategic application of data to inform and optimize marketing efforts. The Head of MI partners with Regional Marketing Heads to ensure data-powered marketing delivery and will embed MI teams within regional marketing groups. Note: This description focuses on the core responsibilities, qualifications, and context for the SVP, Marketing Intelligence role. Some unrelated postings and promotional content have been removed to improve clarity and focus. Responsibilities
Marketing Data Strategy and Transformation: Build a new Marketing Intelligence specialism across WMG servicing global, regional and local marketing teams with data-driven insights. Define team specialisms (Audience Insights, Marketing Analytics incl. performance marketing, Artist Growth and Brand Strategy) and standardize MI services across regions. Global and Regional Staffing: Deliver a standardized staffing model for MI services, assess and select from the existing talent pool, and identify skills/capabilities gaps for external recruitment. Process Alignment: Define working processes and responsibilities between Marketing Intelligence, central data functions, technology, finance, WMX, and other Data Generalists within WMG. Team Leadership: Build and lead a high-performing, geographically distributed team (London, Hong Kong, Miami, New York, LA) to service a broad range of stakeholders; ensure effective communication and collaboration across time zones. Culture and Growth: Foster a collaborative, growth-oriented team environment that supports learning and development. Audience Insights: Define WMG’s global approach to Audience Insights with consumer and artist focus; establish scalable methodologies and data platform choices in partnership with cross-functional stakeholders. Market Monitoring: Track market trends, cultural shifts, and competitor strategies to anticipate changes in audience behavior and adjust marketing approaches accordingly. Marketing Analytics: Build global and regional Marketing Analytics capabilities to provide timely insights for measuring and optimizing campaign performance; establish MMM and MMO capabilities to inform campaign decisions; partner with technology teams to deliver attribution and efficiency modeling across campaigns. Artist Growth: Identify and invest in the right artists at the right time through resource prioritization programs; develop artist and track targeting methodologies to align with goals. Strategic Resource Allocation: Build capabilities for assessing effectiveness and efficiency of variable marketing resources; deliver ongoing recommendations to the CMO on optimal central resource distribution. Brand Research and Strategy: Support label teams in developing brand purpose, values, and positioning for top priority artists; conduct stakeholder workshops and research to align brand definitions; establish brand guidelines (tone, visual identity, messaging) and define KPIs to measure brand equity and resonance; implement tools to track brand performance and provide actionable insights. About you
15+ years in related marketing data and insights roles. Team leadership across multiple geographies and marketing data specialisms. Exceptional collaboration skills with global cross-functional teams and diverse groups. Strong program management with understanding of strategic and operational needs of a Marketing Intelligence team. Passion for music and awareness of the evolving music landscape and the role of a record label. Experience working with data from globally trusted sources (e.g., UN, IMF, OECD, World Bank). Strong SQL skills and experience with large datasets. Familiarity with data visualization tools (Tableau or Power BI). Ability to quickly learn and adapt to new techniques and technologies. Excellent communication skills to explain complex concepts to non-technical stakeholders. Strong problem-solving abilities with a bias toward action and opportunity identification. About us
Warner Music Group is home to a diverse roster of labels and a renowned publishing company; we champion emerging artists and global superstars. Warner Music Group is an Equal Opportunity Employer. Additional information
This position requires a minimum of four days per week in the office. Salary range: $210,000 to $275,000 annually. The pay range is subject to change based on experience and business needs. In-office collaboration is valued for talent development and strong working relationships.
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Job Title: SVP, Marketing Intelligence. At Warner Music Group, we’re a global collective of music makers and lovers, tech innovators and inspired entrepreneurs. We turn dreams into stardom and audiences into fans. We value curiosity, collaboration, and commitment, and we encourage applications from people with a wide variety of backgrounds and experiences. This role builds Marketing Intelligence as a new specialism across Warner Music’s global operations, overseeing the analysis and strategic application of data to inform and optimize marketing efforts. The Head of MI partners with Regional Marketing Heads to ensure data-powered marketing delivery and will embed MI teams within regional marketing groups. Note: This description focuses on the core responsibilities, qualifications, and context for the SVP, Marketing Intelligence role. Some unrelated postings and promotional content have been removed to improve clarity and focus. Responsibilities
Marketing Data Strategy and Transformation: Build a new Marketing Intelligence specialism across WMG servicing global, regional and local marketing teams with data-driven insights. Define team specialisms (Audience Insights, Marketing Analytics incl. performance marketing, Artist Growth and Brand Strategy) and standardize MI services across regions. Global and Regional Staffing: Deliver a standardized staffing model for MI services, assess and select from the existing talent pool, and identify skills/capabilities gaps for external recruitment. Process Alignment: Define working processes and responsibilities between Marketing Intelligence, central data functions, technology, finance, WMX, and other Data Generalists within WMG. Team Leadership: Build and lead a high-performing, geographically distributed team (London, Hong Kong, Miami, New York, LA) to service a broad range of stakeholders; ensure effective communication and collaboration across time zones. Culture and Growth: Foster a collaborative, growth-oriented team environment that supports learning and development. Audience Insights: Define WMG’s global approach to Audience Insights with consumer and artist focus; establish scalable methodologies and data platform choices in partnership with cross-functional stakeholders. Market Monitoring: Track market trends, cultural shifts, and competitor strategies to anticipate changes in audience behavior and adjust marketing approaches accordingly. Marketing Analytics: Build global and regional Marketing Analytics capabilities to provide timely insights for measuring and optimizing campaign performance; establish MMM and MMO capabilities to inform campaign decisions; partner with technology teams to deliver attribution and efficiency modeling across campaigns. Artist Growth: Identify and invest in the right artists at the right time through resource prioritization programs; develop artist and track targeting methodologies to align with goals. Strategic Resource Allocation: Build capabilities for assessing effectiveness and efficiency of variable marketing resources; deliver ongoing recommendations to the CMO on optimal central resource distribution. Brand Research and Strategy: Support label teams in developing brand purpose, values, and positioning for top priority artists; conduct stakeholder workshops and research to align brand definitions; establish brand guidelines (tone, visual identity, messaging) and define KPIs to measure brand equity and resonance; implement tools to track brand performance and provide actionable insights. About you
15+ years in related marketing data and insights roles. Team leadership across multiple geographies and marketing data specialisms. Exceptional collaboration skills with global cross-functional teams and diverse groups. Strong program management with understanding of strategic and operational needs of a Marketing Intelligence team. Passion for music and awareness of the evolving music landscape and the role of a record label. Experience working with data from globally trusted sources (e.g., UN, IMF, OECD, World Bank). Strong SQL skills and experience with large datasets. Familiarity with data visualization tools (Tableau or Power BI). Ability to quickly learn and adapt to new techniques and technologies. Excellent communication skills to explain complex concepts to non-technical stakeholders. Strong problem-solving abilities with a bias toward action and opportunity identification. About us
Warner Music Group is home to a diverse roster of labels and a renowned publishing company; we champion emerging artists and global superstars. Warner Music Group is an Equal Opportunity Employer. Additional information
This position requires a minimum of four days per week in the office. Salary range: $210,000 to $275,000 annually. The pay range is subject to change based on experience and business needs. In-office collaboration is valued for talent development and strong working relationships.
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