Topgolf
Overview
Senior Manager, Loyalty Strategy & Operations Join to apply for the
Senior Manager, Loyalty Strategy & Operations
role at
Topgolf . This role is based out of our Dallas Support Center Office located in Dallas, Texas, working 4 days in office per week and 1 day remote. Position Overview
The
Senior Manager, Loyalty Strategy & Operations
plays a pivotal role in driving Topgolf’s loyalty initiatives. Reporting to the Senior Director of Player Strategy & Insights, this role is responsible for the execution and supporting the development and optimization of loyalty programs that deepen player engagement and retention. This individual will lead the operational roadmap for loyalty campaigns, leverage customer data to inform strategy, and ensure flawless execution across multiple teams and partners. The ideal candidate combines strategic thinking with operational excellence, thriving in a fast-paced, collaborative environment while always keeping the player at the center of decision-making. Loyalty Strategy & Roadmap
Support the Senior Director in evolving Topgolf’s loyalty strategy into a differentiated, player-first program. Translate customer insights into actionable engagement strategies across the player lifecycle. Program Operations & Execution
Manage day-to-day program operations, ensuring seamless campaign execution across channels. Maintain multiple project plans with complex dependencies, tracking budgets, timelines, and deliverables. Coordinate internal teams (creative, analytics, operations) and external partners to drive consistency and excellence. Data-Driven Optimization
Leverage data and insights to design personalized, customer-focused experiences. Partner with analytics teams to monitor KPIs, identify opportunities, and drive test-and-learn initiatives. Apply insights to continuously refine lifecycle strategies, retention efforts, and engagement tactics. Cross-Functional Collaboration
Act as a subject matter expert in loyalty, educating and influencing partners and stakeholders. Foster strong collaboration across marketing, operations, and technology to ensure a unified player experience. Champion a customer-first mindset across initiatives and teams. People Leadership
Provide day-to-day leadership, coaching, and development for team members. Set clear priorities, foster collaboration, and build future talent to support the growth of Topgolf’s loyalty programs. Qualifications
6–8+ years of experience in loyalty marketing, or marketing for an established brand. Expertise with CRM platforms and loyalty KPIs, with the ability to convert insights into actionable strategies. Strong project management skills, with experience managing multiple initiatives simultaneously. Excellent communication, organizational, and influencing skills across all levels of stakeholders. Proven ability to lead cross-functional coordination and drive measurable results. Proven people management experience, including the ability to lead and coach team members while fostering collaboration across functions. Growth Path
This role is designed to provide a clear pathway into future leadership opportunities within Topgolf’s loyalty, player strategy, and customer engagement functions. Successful candidates will gain visibility across senior leadership, contribute to high-profile initiatives, and develop the skills and experience needed to advance into Director-level roles and beyond. ADA The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties. EEO Statement
Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve. Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law. Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee. Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries Restaurants, Hospitality, and Entertainment Providers Referrals increase your chances of interviewing at Topgolf by 2x
#J-18808-Ljbffr
Senior Manager, Loyalty Strategy & Operations Join to apply for the
Senior Manager, Loyalty Strategy & Operations
role at
Topgolf . This role is based out of our Dallas Support Center Office located in Dallas, Texas, working 4 days in office per week and 1 day remote. Position Overview
The
Senior Manager, Loyalty Strategy & Operations
plays a pivotal role in driving Topgolf’s loyalty initiatives. Reporting to the Senior Director of Player Strategy & Insights, this role is responsible for the execution and supporting the development and optimization of loyalty programs that deepen player engagement and retention. This individual will lead the operational roadmap for loyalty campaigns, leverage customer data to inform strategy, and ensure flawless execution across multiple teams and partners. The ideal candidate combines strategic thinking with operational excellence, thriving in a fast-paced, collaborative environment while always keeping the player at the center of decision-making. Loyalty Strategy & Roadmap
Support the Senior Director in evolving Topgolf’s loyalty strategy into a differentiated, player-first program. Translate customer insights into actionable engagement strategies across the player lifecycle. Program Operations & Execution
Manage day-to-day program operations, ensuring seamless campaign execution across channels. Maintain multiple project plans with complex dependencies, tracking budgets, timelines, and deliverables. Coordinate internal teams (creative, analytics, operations) and external partners to drive consistency and excellence. Data-Driven Optimization
Leverage data and insights to design personalized, customer-focused experiences. Partner with analytics teams to monitor KPIs, identify opportunities, and drive test-and-learn initiatives. Apply insights to continuously refine lifecycle strategies, retention efforts, and engagement tactics. Cross-Functional Collaboration
Act as a subject matter expert in loyalty, educating and influencing partners and stakeholders. Foster strong collaboration across marketing, operations, and technology to ensure a unified player experience. Champion a customer-first mindset across initiatives and teams. People Leadership
Provide day-to-day leadership, coaching, and development for team members. Set clear priorities, foster collaboration, and build future talent to support the growth of Topgolf’s loyalty programs. Qualifications
6–8+ years of experience in loyalty marketing, or marketing for an established brand. Expertise with CRM platforms and loyalty KPIs, with the ability to convert insights into actionable strategies. Strong project management skills, with experience managing multiple initiatives simultaneously. Excellent communication, organizational, and influencing skills across all levels of stakeholders. Proven ability to lead cross-functional coordination and drive measurable results. Proven people management experience, including the ability to lead and coach team members while fostering collaboration across functions. Growth Path
This role is designed to provide a clear pathway into future leadership opportunities within Topgolf’s loyalty, player strategy, and customer engagement functions. Successful candidates will gain visibility across senior leadership, contribute to high-profile initiatives, and develop the skills and experience needed to advance into Director-level roles and beyond. ADA The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties. EEO Statement
Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve. Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law. Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee. Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries Restaurants, Hospitality, and Entertainment Providers Referrals increase your chances of interviewing at Topgolf by 2x
#J-18808-Ljbffr