KINESSO
Vice President, Programmatic
Join to apply for the
Vice President, Programmatic
role at
KINESSO . This range is provided by KINESSO. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$180,000.00/yr - $190,000.00/yr Direct message the job poster from KINESSO Business Overview
KINESSO
is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client\'s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com Position Overview
We are strategic partners invested in shared outcomes who create lifetime customer value across addressable media. The role is responsible for delivering and developing successful media programs through addressable planning and total path optimization across all addressable channels. Provides guidance on audience strategies, optimization approach, and campaign architecture and serves as a key player in the expansion of relationships and/or revenue opportunities with marketers. Develops and provides key reports on all aspects of reporting necessary to deliver performance on a campaign. Responsibilities
Serves as business operations supervisor overseeing pods of campaign managers and/or addressable strategists; oversees staffing and team structure and allocation of resources across all IPG accounts; builds and maintains relationships with executives at clients; serves as the second point of escalation in client issues Responsible for overall addressable capabilities across multiple teams/accounts, including training and development of internal teams; negotiates with vendors to ensure best pricing and terms Provides thought leadership to region; collaborates with leadership team to further departmental evolution (e.g. standards, process, pitch material, partnerships, etc.); advises and serves as point of escalation for all regional clients Develops and shares best practices for deliverables; presents at new business pitches, client briefings and meetings Responsible for the identification and development of long-term solutions for clients across the addressable spectrum Has accountability for the business strategy, performance, and results of a sub-function in a market, region, or hub and manages a moderately sized team Develops and executes the thought leadership and strategy for their area Responsible for people management duties including compensation recommendations, hiring/firing, performance appraisals, coaching and development Influences the allocation of resources across the sub function Decisions are guided by overall business P&L and goals Required Skills and Experience
Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes Experience building teams, providing mentorship and navigating how to manage up/down/laterally Expert ability to assess and rank issues and tasks in order of importance for taking action Owns full IPG relationships for clients across all lines of business; serves as the first point of escalation in client issues Expert knowledge of technology or measurement ad tech solutions, including platforms Expertise in Data Analysis Successful collaborator with the ability to create healthy collaborative environments Expertise in Project and Account Management Executive-level communication skills — concise and clear in emails, presentations, reports, etc. Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions Experience managing existing business relationships, partnerships, and alliances internally and externally Desired Skills and Experience
Applies a solid foundation to varying situations Applies advanced knowledge and perceives deviations from the normal pattern We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. We embrace differences and recognize the unique value that each of us brings to our community. We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed. We See You at IPG Mediabrands. Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits. You will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days to support well-being. We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award. The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on various factors including market considerations, tenure, and qualifications. Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com. About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group. IPG Mediabrands manages marketing investment globally and works with a wide range of brands and services. The company employs thousands of professionals worldwide. Learn more at www.ipgmediabrands.com.
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Join to apply for the
Vice President, Programmatic
role at
KINESSO . This range is provided by KINESSO. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$180,000.00/yr - $190,000.00/yr Direct message the job poster from KINESSO Business Overview
KINESSO
is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client\'s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com Position Overview
We are strategic partners invested in shared outcomes who create lifetime customer value across addressable media. The role is responsible for delivering and developing successful media programs through addressable planning and total path optimization across all addressable channels. Provides guidance on audience strategies, optimization approach, and campaign architecture and serves as a key player in the expansion of relationships and/or revenue opportunities with marketers. Develops and provides key reports on all aspects of reporting necessary to deliver performance on a campaign. Responsibilities
Serves as business operations supervisor overseeing pods of campaign managers and/or addressable strategists; oversees staffing and team structure and allocation of resources across all IPG accounts; builds and maintains relationships with executives at clients; serves as the second point of escalation in client issues Responsible for overall addressable capabilities across multiple teams/accounts, including training and development of internal teams; negotiates with vendors to ensure best pricing and terms Provides thought leadership to region; collaborates with leadership team to further departmental evolution (e.g. standards, process, pitch material, partnerships, etc.); advises and serves as point of escalation for all regional clients Develops and shares best practices for deliverables; presents at new business pitches, client briefings and meetings Responsible for the identification and development of long-term solutions for clients across the addressable spectrum Has accountability for the business strategy, performance, and results of a sub-function in a market, region, or hub and manages a moderately sized team Develops and executes the thought leadership and strategy for their area Responsible for people management duties including compensation recommendations, hiring/firing, performance appraisals, coaching and development Influences the allocation of resources across the sub function Decisions are guided by overall business P&L and goals Required Skills and Experience
Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes Experience building teams, providing mentorship and navigating how to manage up/down/laterally Expert ability to assess and rank issues and tasks in order of importance for taking action Owns full IPG relationships for clients across all lines of business; serves as the first point of escalation in client issues Expert knowledge of technology or measurement ad tech solutions, including platforms Expertise in Data Analysis Successful collaborator with the ability to create healthy collaborative environments Expertise in Project and Account Management Executive-level communication skills — concise and clear in emails, presentations, reports, etc. Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions Experience managing existing business relationships, partnerships, and alliances internally and externally Desired Skills and Experience
Applies a solid foundation to varying situations Applies advanced knowledge and perceives deviations from the normal pattern We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. We embrace differences and recognize the unique value that each of us brings to our community. We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed. We See You at IPG Mediabrands. Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits. You will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days to support well-being. We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award. The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on various factors including market considerations, tenure, and qualifications. Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com. About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group. IPG Mediabrands manages marketing investment globally and works with a wide range of brands and services. The company employs thousands of professionals worldwide. Learn more at www.ipgmediabrands.com.
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