Highwire is hiring: Senior Account Executive, Cybersecurity in San Antonio

Overview

Join to apply for the Senior Account Executive, Cybersecurity role at Highwire.

About Highwire

Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.

At Highwire, storytelling fuels transformation. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities—can feel safe, celebrated and worthy. Our diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all. Our people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction.

We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you.

What You’ll Do

• Media & Influencer Relations: Lead media strategy and execution for cybersecurity clients, with strong existing relationships across 10+ reporters in business, trade, and cybersecurity outlets.
• Proactively craft pitches that generate high-quality media coverage and thought leadership.
• Identify new media trends, outlets, and journalists relevant to cybersecurity and share insights across the agency.
• Drive influencer engagement and content campaigns across digital and social platforms.
• Use social channels to boost client visibility and executive voice, supporting broader narrative efforts.
• Measure and communicate the ROI of PR programs using analytics to optimize initiatives.
• Coach junior staff on cybersecurity media strategies and relationship building.

Client Service & Program Management

• Own tactical execution of cybersecurity-focused PR elements, including media relations, analyst engagement, thought leadership, speaking, and content.
• Lead weekly client calls, provide strategic counsel, and serve as a trusted point of contact—even during sensitive or reactive news cycles.
• Manage projects from kickoff through execution, keeping deliverables on track and aligned to broader strategic goals.
• Develop quarterly cybersecurity campaign plans, incorporating industry trends, breaking news, and creative angles.
• Monitor the threat landscape, competitors, and regulatory developments to identify timely commentary opportunities.
• Support client media training, including message development and session follow-up.
• Help develop budgets and allocate team resources based on evolving client needs.

Writing & Content Development

• Write and edit high-impact cybersecurity-focused content, such as thought leadership articles, press releases, and contributed pieces.
• Develop speaking abstracts, award nominations, analyst briefings, media pitches, briefing books, backgrounders, and internal client materials.
• Ensure content reflects technical accuracy, industry nuance, and journalistic relevance.
• Create timely, creative narratives that make technical topics relatable to media and business audiences.

Insights, Analytics & Integration

• Lead results reporting and campaign measurement, clearly articulating outcomes and PR value to clients.
• Leverage insights and data to refine cybersecurity campaign strategies.
• Collaborate across teams to ensure integrated service delivery—especially around AI, design, content, and social media.
• Identify and adopt AI tools that support campaign precision, speed, and efficiency.

Mentorship & Collaboration

• Mentor and support junior staff, helping them build cybersecurity knowledge, media skills, and client confidence.
• Foster an inclusive, high-performing team culture built on respect and collaboration.
• Lead by example through proactive, solution-oriented thinking and professional conduct.

Agency Engagement & Operations

• Contribute to new business initiatives, from background research to pitch participation.
• Write for Highwire’s blog and engage with agency social channels to share cybersecurity insights and wins.
• Attend and encourage participation in security conferences, networking events, and relevant meetups.
• Suggest ideas to improve agency culture, workflows, and team growth.

Professional Growth & Self-Development

• Set and track quarterly goals with your manager to support career development.
• Prioritize tasks to meet client goals and internal expectations.
• Demonstrate independence in driving projects with minimal oversight.
• Seek feedback and act on it—maintaining a continuous improvement mindset.
• Stay up to date on cybersecurity news, industry changes, and media trends.

What You Bring

• 3–5 years of PR/communications experience in an agency setting (required).
• Direct experience working with cybersecurity clients or within the security industry.
• Strong media relationships across tech, business, and security trades (e.g., Wired, TechCrunch, CyberScoop, SC Magazine, Dark Reading, Axios).
• Ability to translate complex cybersecurity topics into compelling media narratives.
• Excellent writing, editing, and content development skills.
• Experience managing client communications, priorities, and deliverables.
• Confidence using analytics tools and reporting on performance metrics.

Success at Highwire Looks Like

• Client Confidence: Trusted point of contact delivering excellent work.
• Media Strategy: Proactively drives media wins and adapts quickly to security news cycles.
• Tactical Execution: Leads cybersecurity programs from planning to delivery with minimal oversight.
• Strategic Thinking: Anticipates client risks and opportunities with smart solutions.
• Revenue Growth: Demonstrates measurable ROI and expands client success.
• Industry Expertise: Deepens cybersecurity knowledge to inform content and strategy.
• Quality of Work: Produces on-brand, technically accurate materials.
• Mentorship: Supports junior teammates through knowledge sharing.
• Collaboration: Works cross-functionally with a team-first mindset.
• Growth Mindset: Adapts and finds smarter ways to work.

Why Highwire?

Highwire is redefining what it means to work in tech PR—and our Cybersecurity team is leading the charge. We partner with security innovators that are changing how the world thinks about trust, risk, and resilience. You’ll be supported, challenged, and empowered to do the best work of your career—while helping build a safer digital future.

Highwire Perks

• Competitive salary
• Merit-based bonuses and promotions
• Hybrid work model to suit your schedule and lifestyle
• Excellent vacation policy including extended break for summer and winter holidays
• 401K Match
• Medical and dental benefits/ FSA
• Paid Parental Leave
• Home office equipment stipend
• Growth Mindset Stipend of $100 annually for books, exhibitions, etc
• Technology reimbursement
• Wellness benefit
• Donation Match
• Mentorship
• Monthly recognition programs
• Employee referral bonus
• New business referral bonus
• Quarterly Highwire events
• Dog friendly work environment

Job alert and safety notes: If you have been targeted by a scammer, file a complaint with the Federal Trade Commission. Highwire will not send recruiting‑related emails from any other email domain than @highwirepr.com. Highwire will never request banking or financial information as part of the application process. If you receive suspicious outreach, forward to hwsecurity@highwirepr.com.

Seniority level

Not Applicable

Employment type

Full-time

Job function

Sales and Business Development

Industries

Marketing Services

We’re actively building a pipeline of qualified candidates for future opportunities. If you’re enthusiastic about tech PR, apply today.