Geoforce
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Since 2007, Geoforce has been an industry leader in GPS tracking, providing reliable solutions for over 250,000 assets across 90+ countries. Our comprehensive platform combines rugged GPS devices with advanced software, supported by global satellite and cellular networks. From vehicles to heavy equipment, we deliver the visibility and control businesses need to optimize operations. Trusted by industry leaders like Southwest Airlines, DHL, and SLB (Schlumberger), Geoforce is the go-to partner for smarter asset management. Learn more at www.geoforce.com.
As a rapidly growing company committed to technology innovation and delivering high value services to its clients, Geoforce is constantly looking for high integrity, well-rounded professionals who thrive on challenges, are fascinated by technology, exhibit passion and pride, and don\'t mind rolling up their sleeves to get a job done.
What We Need
Reporting to the Chief Executive Officer, the Chief Marketing Officer (CMO) will serve as a key member of the executive leadership team, responsible for building, scaling and executing a high-impact marketing strategy to accelerate growth, drive customer acquisition, elevate brand presence, and position the company as a market leader. This is not a brand-heavy role — this is a hands-on, data-driven, ROI-focused marketing leadership position. The ideal candidate will be a strategic thinker who thrives in high-growth, PE-backed environments and understands how to align marketing tightly with sales and business development teams to maximize pipeline velocity and conversion. Responsibilities
Develop and execute a comprehensive marketing strategy aligned to business objectives and investor expectations. Build, lead and mentor a high-performing marketing team spanning demand generation, brand, product marketing, customer marketing, and communications. Assess the current marketing organization, structure, and capabilities; provide strategic recommendations to align with growth goals. Partner closely with Sales to drive pipeline generation, accelerate deal velocity, and improve conversion rates. Strengthen product marketing capabilities to refine positioning, develop bold messaging, and equip GTM teams with effective enablement tools. Expand brand awareness and reputation across target customer markets. Own and optimize the marketing technology stack and performance analytics to ensure data-driven decision making. Lead thought leadership initiatives, content strategy, events, and digital campaigns. Provide marketing leadership in support of potential M&A, integrations, or future exit planning. Manage marketing budgets, agency relationships, and key vendor partnerships to maximize impact and efficiency. Qualifications
Ideally, 12+ years of progressive marketing leadership experience, with 3+ years in a top marketing role (CMO or SVP/VP Marketing) in a B2B SaaS or tech-enabled services company. Private equity-backed or fast-growth company experience required. Proven experience leading Marketing through a successful private equity-backed exit (sale, recapitalization, or IPO). Proven ability to build and execute marketing strategies that directly drive revenue and business outcomes. Deep expertise across demand generation, digital marketing, product marketing, branding, and customer lifecycle engagement. Demonstrated success in building and scaling high-performance teams. Metrics-driven mindset with hands-on expertise using marketing automation platforms, CRM systems, and data analytics tools. Bachelor\'s degree required. MBA or advanced degree preferred. About LLR Partners
LLR Partners is a lower middle market private equity firm focused on investing in software and tech-enabled companies within the knowledge economy. Founded in 1999 and headquartered in Philadelphia, LLR has raised over $7.5 billion across seven funds and has partnered with over 130 companies. LLR believes in creating value through partnership by providing flexible capital, strategic guidance and sector insight to help companies grow every day. For more information, visit www.llrpartners.com Geoforce is an Equal Opportunity Employer and encourages all qualified individuals to apply.
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Reporting to the Chief Executive Officer, the Chief Marketing Officer (CMO) will serve as a key member of the executive leadership team, responsible for building, scaling and executing a high-impact marketing strategy to accelerate growth, drive customer acquisition, elevate brand presence, and position the company as a market leader. This is not a brand-heavy role — this is a hands-on, data-driven, ROI-focused marketing leadership position. The ideal candidate will be a strategic thinker who thrives in high-growth, PE-backed environments and understands how to align marketing tightly with sales and business development teams to maximize pipeline velocity and conversion. Responsibilities
Develop and execute a comprehensive marketing strategy aligned to business objectives and investor expectations. Build, lead and mentor a high-performing marketing team spanning demand generation, brand, product marketing, customer marketing, and communications. Assess the current marketing organization, structure, and capabilities; provide strategic recommendations to align with growth goals. Partner closely with Sales to drive pipeline generation, accelerate deal velocity, and improve conversion rates. Strengthen product marketing capabilities to refine positioning, develop bold messaging, and equip GTM teams with effective enablement tools. Expand brand awareness and reputation across target customer markets. Own and optimize the marketing technology stack and performance analytics to ensure data-driven decision making. Lead thought leadership initiatives, content strategy, events, and digital campaigns. Provide marketing leadership in support of potential M&A, integrations, or future exit planning. Manage marketing budgets, agency relationships, and key vendor partnerships to maximize impact and efficiency. Qualifications
Ideally, 12+ years of progressive marketing leadership experience, with 3+ years in a top marketing role (CMO or SVP/VP Marketing) in a B2B SaaS or tech-enabled services company. Private equity-backed or fast-growth company experience required. Proven experience leading Marketing through a successful private equity-backed exit (sale, recapitalization, or IPO). Proven ability to build and execute marketing strategies that directly drive revenue and business outcomes. Deep expertise across demand generation, digital marketing, product marketing, branding, and customer lifecycle engagement. Demonstrated success in building and scaling high-performance teams. Metrics-driven mindset with hands-on expertise using marketing automation platforms, CRM systems, and data analytics tools. Bachelor\'s degree required. MBA or advanced degree preferred. About LLR Partners
LLR Partners is a lower middle market private equity firm focused on investing in software and tech-enabled companies within the knowledge economy. Founded in 1999 and headquartered in Philadelphia, LLR has raised over $7.5 billion across seven funds and has partnered with over 130 companies. LLR believes in creating value through partnership by providing flexible capital, strategic guidance and sector insight to help companies grow every day. For more information, visit www.llrpartners.com Geoforce is an Equal Opportunity Employer and encourages all qualified individuals to apply.
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