NC State University
Marketing & Communications Specialist
NC State University, Raleigh, North Carolina, United States, 27601
Please see Special Instructions for more details.
Please include as attachments a resume/CV, cover letter, and contact information for at least 3 professional references.
Job Posting Information
Posting Number
Posting Number PG194717SP
Internal Recruitment
Internal Recruitment No
Working Title
Working Title Marketing & Communications Specialist
Anticipated Hiring Range
Anticipated Hiring Range $57,000 - $62,000
Work Schedule
Work Schedule Monday - Friday; 8am - 5pm, occasional extra hours required
Job Location
Department
Department Business and Technology Extension Programs of the UNC System
About the Department
The University of North Carolina System’s Small Business and Technology Development Center ( SBTDC ), in partnership with the US Small Business Administration, is the recognized, primary organization through which the state of North Carolina provides business counseling, management education, and technology development services. SBTDC helps the business community in North Carolina successfully meet challenges, manage change, and plan for the future.
Attain Work-life balance with our
Childcare
benefits,
Wellness & Recreation Membership
, and
Wellness Programs
that aim to build a thriving wolfpack community. Disclaimer: Perks and Benefit eligibility is based on Part-Time or Full-Time Employment status. Eligibility and Employer Sponsored Plans can be found within each of the links offered.
The Marketing and Communications Specialist position supports SBTDC marketing, branding, and communications efforts. The areas of work include social media marketing, content writing, photography, design for print, and digital media. The ideal candidate must possess superior written and verbal communication skills, as demonstrated by proven experience in professional copywriting and editing. A core requirement is the ability to work collaboratively within a cross-functional environment, particularly with marketing and web development teams, to achieve shared goals. Technical proficiency is mandatory, specifically a high level of expertise in the Adobe Creative Suite (including Express, Photoshop, and Acrobat) and Microsoft Office applications (Word and PowerPoint). The Marketing and Communications Specialist is responsible for:
Building the annual SBTDC social media strategy. Manage social media and related projects from start to finish-creating schedules, monitoring progress, and meeting deadlines.
Segment and target individual audiences with social media (e.g., Partners, Clients, and other Stakeholders).
Applying knowledge of design, writing, and editing to produce social media content. Follow the statewide brand standards guide. Assist in designing SBTDC marketing materials for statewide and regional events.
Advise the supervisor on social media strategy for SBTDC statewide social media strategy as requested. Build social media content and schedule via an aggregator (e.g., Hootsuite).
Developing and maintaining effective working relationships with State Administrative Office staff and field staff at SBTDC offices statewide. Provide communications training and support to staff around social media marketing, social media graphic design, and event-related materials.
Providing social media and marketing support/research to SBTDC clients as requested.
Working with the Communications Team on the SBTDC website and intranet content.
Maintaining familiarity with SBTDC’s Strategic Plan, organizational structure, services, outcomes, and impact.
Analyze social media performance and report it to the supervisor monthly.
Design and maintain updates to digital media kits for SBTDC and specialty programs; manage information gathering and stakeholder input.
Maintain digital brand kit on Adobe Creative Cloud. Create flyers and social media templates for staff use.
Assist in the assembling and design of multiple digital newsletters, both internally and externally.
Act autonomously as a photographer at official SBTDC events. Edit and disseminate photos effectively using Adobe Lightroom.
Manage and reply to comments and reposts from followers on our social media channels without higher-level oversight.
Other Responsibilities
In addition to the core responsibilities of this role, there will be occasional opportunities to take on additional duties and participate in statewide initiatives. This offers an opportunity to build skills, explore new areas, and gain a deeper understanding of the department’s operations.
Qualifications
Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience.
All degrees must be received from appropriately accredited institutions.
Other Required Qualifications
N/A
Preferred Qualifications
Strong marketing/branding knowledge and graphic design skills
Excellent knowledge of social media marketing
Experience designing HTML email marketing campaigns and newsletters
Photography experience
Previous related experience
Required License or Certification
N/A
Valid NC Driver's License required
Valid NC Driver's License required Yes
Commercial Driver's License Required?
Commercial Driver's License Required? No
Recruitment Dates and Special Instructions
Job Open Date
Job Open Date 10/14/2025
Earliest Close Date (Positions will be posted until 5:00 PM ET on this date. Positions remaining posted after this date are still accepting applications but may close at any time.)
Earliest Close Date (Positions will be posted until 5:00 PM ET on this date. Positions remaining posted after this date are still accepting applications but may close at any time.) 10/21/2025
Notice to Applicants
Please make sure that the work history you list on your application is identical to the work history listed on your resume. The application must be filled out completely, do not use the phrase “see resume”.
Special Instructions
Please include as attachments a resume/CV, cover letter, and contact information for at least 3 professional references.
Position Number
Position Number 00111610
Position Type
Position Type SHRA
Position Classification Band Title
Position Classification Band Title Public Communication Specialist
Position Classification Band Level
Position Classification Band Level Journey
Position Classification Salary Range
Position Classification Salary Range $ 35,880 - $ 96,560
Salary Grade Equivalency
Salary Grade Equivalency NC13
Alternate Option
If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.
Full Time Equivalent (FTE) (1.0 = 40 hours/week)
Full Time Equivalent (FTE) (1.0 = 40 hours/week) 1.0
Appointment
Appointment 12 Month Recurring
Mandatory Designation - Adverse Weather
Mandatory Designation - Adverse Weather Non Mandatory - Adverse Weather
Mandatory Designation - Emergency Events
Mandatory Designation - Emergency Events Non Mandatory - Emergency Event
Time Limited Position
Time Limited Position No
Time-Limited Appointment Length (if applicable)
Department Id
Department Id 262101 - Business and Technology Extension Programs of the UNC System
EEO
NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-513-0574 to speak with a representative of the Office of Equal Opportunity. If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu . Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit. NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
Supplemental Questions Required fields are indicated with an asterisk (*).
* How did you learn of this opportunity? NCSU website
Craigslist
Indeed.com
Carolina Job Finder/Employment Guide
NC Works
Dress for Success
Technical/Trade School Program
Job Fair (Identify Job Fair in question #2 below)
Direct Contact from NSCU Representative (identify person in question #2 below)
Other
Monster.com
Other online job board
NCSU employee referral
Social Media (LinkedIn, Twitter, Facebook, Ohter)
If you learned about this vacancy from "other source" or "other website", please provide the source. (Open Ended Question)
* Please select the response below that best describes your experience/education for the Public Communication Specialist position. Bachelor's, Master's, or Doctorate in a related field
Associate's, Bachelor's, Master's, or Doctorate in an unrelated field and four years of related experience
Associate's in a related and two years of related experience
Combination of post-high school education and/or experience in a related field to equal at least 4 years (ex. 1 year towards a related degree and 3 years of related experience)
Did not complete high school but have a combination of high school education and related experience to equal 8 years (ex. 1 year of high school and 7 years of related experience)
None of the above
* In the space below, please describe your professional experience as it relates to this role. (Open Ended Question)
Required Documents Resume Cover Letter Contact Information for References Optional Documents NC STATE UNIVERSITY RALEIGH, NC 27695 PHONE: (919) 515-2011
#J-18808-Ljbffr
Job Posting Information
Posting Number
Posting Number PG194717SP
Internal Recruitment
Internal Recruitment No
Working Title
Working Title Marketing & Communications Specialist
Anticipated Hiring Range
Anticipated Hiring Range $57,000 - $62,000
Work Schedule
Work Schedule Monday - Friday; 8am - 5pm, occasional extra hours required
Job Location
Department
Department Business and Technology Extension Programs of the UNC System
About the Department
The University of North Carolina System’s Small Business and Technology Development Center ( SBTDC ), in partnership with the US Small Business Administration, is the recognized, primary organization through which the state of North Carolina provides business counseling, management education, and technology development services. SBTDC helps the business community in North Carolina successfully meet challenges, manage change, and plan for the future.
Attain Work-life balance with our
Childcare
benefits,
Wellness & Recreation Membership
, and
Wellness Programs
that aim to build a thriving wolfpack community. Disclaimer: Perks and Benefit eligibility is based on Part-Time or Full-Time Employment status. Eligibility and Employer Sponsored Plans can be found within each of the links offered.
The Marketing and Communications Specialist position supports SBTDC marketing, branding, and communications efforts. The areas of work include social media marketing, content writing, photography, design for print, and digital media. The ideal candidate must possess superior written and verbal communication skills, as demonstrated by proven experience in professional copywriting and editing. A core requirement is the ability to work collaboratively within a cross-functional environment, particularly with marketing and web development teams, to achieve shared goals. Technical proficiency is mandatory, specifically a high level of expertise in the Adobe Creative Suite (including Express, Photoshop, and Acrobat) and Microsoft Office applications (Word and PowerPoint). The Marketing and Communications Specialist is responsible for:
Building the annual SBTDC social media strategy. Manage social media and related projects from start to finish-creating schedules, monitoring progress, and meeting deadlines.
Segment and target individual audiences with social media (e.g., Partners, Clients, and other Stakeholders).
Applying knowledge of design, writing, and editing to produce social media content. Follow the statewide brand standards guide. Assist in designing SBTDC marketing materials for statewide and regional events.
Advise the supervisor on social media strategy for SBTDC statewide social media strategy as requested. Build social media content and schedule via an aggregator (e.g., Hootsuite).
Developing and maintaining effective working relationships with State Administrative Office staff and field staff at SBTDC offices statewide. Provide communications training and support to staff around social media marketing, social media graphic design, and event-related materials.
Providing social media and marketing support/research to SBTDC clients as requested.
Working with the Communications Team on the SBTDC website and intranet content.
Maintaining familiarity with SBTDC’s Strategic Plan, organizational structure, services, outcomes, and impact.
Analyze social media performance and report it to the supervisor monthly.
Design and maintain updates to digital media kits for SBTDC and specialty programs; manage information gathering and stakeholder input.
Maintain digital brand kit on Adobe Creative Cloud. Create flyers and social media templates for staff use.
Assist in the assembling and design of multiple digital newsletters, both internally and externally.
Act autonomously as a photographer at official SBTDC events. Edit and disseminate photos effectively using Adobe Lightroom.
Manage and reply to comments and reposts from followers on our social media channels without higher-level oversight.
Other Responsibilities
In addition to the core responsibilities of this role, there will be occasional opportunities to take on additional duties and participate in statewide initiatives. This offers an opportunity to build skills, explore new areas, and gain a deeper understanding of the department’s operations.
Qualifications
Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience.
All degrees must be received from appropriately accredited institutions.
Other Required Qualifications
N/A
Preferred Qualifications
Strong marketing/branding knowledge and graphic design skills
Excellent knowledge of social media marketing
Experience designing HTML email marketing campaigns and newsletters
Photography experience
Previous related experience
Required License or Certification
N/A
Valid NC Driver's License required
Valid NC Driver's License required Yes
Commercial Driver's License Required?
Commercial Driver's License Required? No
Recruitment Dates and Special Instructions
Job Open Date
Job Open Date 10/14/2025
Earliest Close Date (Positions will be posted until 5:00 PM ET on this date. Positions remaining posted after this date are still accepting applications but may close at any time.)
Earliest Close Date (Positions will be posted until 5:00 PM ET on this date. Positions remaining posted after this date are still accepting applications but may close at any time.) 10/21/2025
Notice to Applicants
Please make sure that the work history you list on your application is identical to the work history listed on your resume. The application must be filled out completely, do not use the phrase “see resume”.
Special Instructions
Please include as attachments a resume/CV, cover letter, and contact information for at least 3 professional references.
Position Number
Position Number 00111610
Position Type
Position Type SHRA
Position Classification Band Title
Position Classification Band Title Public Communication Specialist
Position Classification Band Level
Position Classification Band Level Journey
Position Classification Salary Range
Position Classification Salary Range $ 35,880 - $ 96,560
Salary Grade Equivalency
Salary Grade Equivalency NC13
Alternate Option
If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.
Full Time Equivalent (FTE) (1.0 = 40 hours/week)
Full Time Equivalent (FTE) (1.0 = 40 hours/week) 1.0
Appointment
Appointment 12 Month Recurring
Mandatory Designation - Adverse Weather
Mandatory Designation - Adverse Weather Non Mandatory - Adverse Weather
Mandatory Designation - Emergency Events
Mandatory Designation - Emergency Events Non Mandatory - Emergency Event
Time Limited Position
Time Limited Position No
Time-Limited Appointment Length (if applicable)
Department Id
Department Id 262101 - Business and Technology Extension Programs of the UNC System
EEO
NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-513-0574 to speak with a representative of the Office of Equal Opportunity. If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu . Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit. NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
Supplemental Questions Required fields are indicated with an asterisk (*).
* How did you learn of this opportunity? NCSU website
Craigslist
Indeed.com
Carolina Job Finder/Employment Guide
NC Works
Dress for Success
Technical/Trade School Program
Job Fair (Identify Job Fair in question #2 below)
Direct Contact from NSCU Representative (identify person in question #2 below)
Other
Monster.com
Other online job board
NCSU employee referral
Social Media (LinkedIn, Twitter, Facebook, Ohter)
If you learned about this vacancy from "other source" or "other website", please provide the source. (Open Ended Question)
* Please select the response below that best describes your experience/education for the Public Communication Specialist position. Bachelor's, Master's, or Doctorate in a related field
Associate's, Bachelor's, Master's, or Doctorate in an unrelated field and four years of related experience
Associate's in a related and two years of related experience
Combination of post-high school education and/or experience in a related field to equal at least 4 years (ex. 1 year towards a related degree and 3 years of related experience)
Did not complete high school but have a combination of high school education and related experience to equal 8 years (ex. 1 year of high school and 7 years of related experience)
None of the above
* In the space below, please describe your professional experience as it relates to this role. (Open Ended Question)
Required Documents Resume Cover Letter Contact Information for References Optional Documents NC STATE UNIVERSITY RALEIGH, NC 27695 PHONE: (919) 515-2011
#J-18808-Ljbffr