NC State University
Marketing & Communications Specialist
NC State University, Raleigh, North Carolina, United States, 27601
Posting Number: PG194717SP
Internal Recruitment: No
Working Title: Marketing & Communications Specialist
Anticipated Hiring Range: $57,000 - $62,000
Work Schedule: Monday - Friday; 8am - 5pm, occasional extra hours required
Job Location: Raleigh, North Carolina
Department: Business and Technology Extension Programs of the UNC System
About the Department The University of North Carolina System’s Small Business and Technology Development Center (SBTDC), in partnership with the US Small Business Administration, is the recognized, primary organization through which the state of North Carolina provides business counseling, management education, and technology development services. SBTDC helps the business community in North Carolina successfully meet challenges, manage change, and plan for the future.
Wolfpack Perks and Benefits What we offer:
Medical, Dental, and Vision
Flexible Spending Account
Retirement Programs
Disability Plans
Life Insurance
Accident Plan
Paid Time Off and Other Leave Programs
12 Holidays Each Year
Tuition and Academic Assistance
And so much more!
Attain Work-life balance with our Childcare benefits, Wellness & Recreation Membership, and Wellness Programs that aim to build a thriving wolfpack community.
Essential Job Duties The Marketing and Communications Specialist position supports SBTDC marketing, branding, and communications efforts. The areas of work include social media marketing, content writing, photography, design for print, and digital media.
Responsibilities
Building the annual SBTDC social media strategy. Manage social media and related projects from start to finish—creating schedules, monitoring progress, and meeting deadlines.
Segment and target individual audiences with social media (e.g., Partners, Clients, and other Stakeholders).
Applying knowledge of design, writing, and editing to produce social media content. Follow the statewide brand standards guide. Assist in designing SBTDC marketing materials for statewide and regional events.
Advise the supervisor on social media strategy for SBTDC statewide social media strategy as requested. Build social media content and schedule via an aggregator (e.g., Hootsuite).
Developing and maintaining effective working relationships with State Administrative Office staff and field staff at SBTDC offices statewide. Provide communications training and support to staff around social media marketing, social media graphic design, and event-related materials.
Providing social media and marketing support/research to SBTDC clients as requested.
Working with the Communications Team on the SBTDC website and intranet content.
Maintaining familiarity with SBTDC’s Strategic Plan, organizational structure, services, outcomes, and impact.
Analyze social media performance and report it to the supervisor monthly.
Design and maintain updates to digital media kits for SBTDC and specialty programs; manage information gathering and stakeholder input.
Maintain digital brand kit on Adobe Creative Cloud. Create flyers and social media templates for staff use.
Assist in the assembling and design of multiple digital newsletters, both internally and externally.
Act autonomously as a photographer at official SBTDC events. Edit and disseminate photos effectively using Adobe Lightroom.
Manage and reply to comments and reposts from followers on our social media channels without higher-level oversight.
Other Responsibilities
In addition to the core responsibilities of this role, there will be occasional opportunities to take on additional duties and participate in statewide initiatives. This offers an opportunity to build skills, explore new areas, and gain a deeper understanding of the department’s operations.
Minimum Experience/Education Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Other Required Qualifications
N/A
Preferred Qualifications
Strong marketing/branding knowledge and graphic design skills
Excellent knowledge of social media marketing
Experience designing HTML email marketing campaigns and newsletters
Photography experience
Previous related experience
Valid NC Driver's License required Yes
EEO NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-513-0574 to speak with a representative of the Office of Equal Opportunity.
If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu.
Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.
NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
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Internal Recruitment: No
Working Title: Marketing & Communications Specialist
Anticipated Hiring Range: $57,000 - $62,000
Work Schedule: Monday - Friday; 8am - 5pm, occasional extra hours required
Job Location: Raleigh, North Carolina
Department: Business and Technology Extension Programs of the UNC System
About the Department The University of North Carolina System’s Small Business and Technology Development Center (SBTDC), in partnership with the US Small Business Administration, is the recognized, primary organization through which the state of North Carolina provides business counseling, management education, and technology development services. SBTDC helps the business community in North Carolina successfully meet challenges, manage change, and plan for the future.
Wolfpack Perks and Benefits What we offer:
Medical, Dental, and Vision
Flexible Spending Account
Retirement Programs
Disability Plans
Life Insurance
Accident Plan
Paid Time Off and Other Leave Programs
12 Holidays Each Year
Tuition and Academic Assistance
And so much more!
Attain Work-life balance with our Childcare benefits, Wellness & Recreation Membership, and Wellness Programs that aim to build a thriving wolfpack community.
Essential Job Duties The Marketing and Communications Specialist position supports SBTDC marketing, branding, and communications efforts. The areas of work include social media marketing, content writing, photography, design for print, and digital media.
Responsibilities
Building the annual SBTDC social media strategy. Manage social media and related projects from start to finish—creating schedules, monitoring progress, and meeting deadlines.
Segment and target individual audiences with social media (e.g., Partners, Clients, and other Stakeholders).
Applying knowledge of design, writing, and editing to produce social media content. Follow the statewide brand standards guide. Assist in designing SBTDC marketing materials for statewide and regional events.
Advise the supervisor on social media strategy for SBTDC statewide social media strategy as requested. Build social media content and schedule via an aggregator (e.g., Hootsuite).
Developing and maintaining effective working relationships with State Administrative Office staff and field staff at SBTDC offices statewide. Provide communications training and support to staff around social media marketing, social media graphic design, and event-related materials.
Providing social media and marketing support/research to SBTDC clients as requested.
Working with the Communications Team on the SBTDC website and intranet content.
Maintaining familiarity with SBTDC’s Strategic Plan, organizational structure, services, outcomes, and impact.
Analyze social media performance and report it to the supervisor monthly.
Design and maintain updates to digital media kits for SBTDC and specialty programs; manage information gathering and stakeholder input.
Maintain digital brand kit on Adobe Creative Cloud. Create flyers and social media templates for staff use.
Assist in the assembling and design of multiple digital newsletters, both internally and externally.
Act autonomously as a photographer at official SBTDC events. Edit and disseminate photos effectively using Adobe Lightroom.
Manage and reply to comments and reposts from followers on our social media channels without higher-level oversight.
Other Responsibilities
In addition to the core responsibilities of this role, there will be occasional opportunities to take on additional duties and participate in statewide initiatives. This offers an opportunity to build skills, explore new areas, and gain a deeper understanding of the department’s operations.
Minimum Experience/Education Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Other Required Qualifications
N/A
Preferred Qualifications
Strong marketing/branding knowledge and graphic design skills
Excellent knowledge of social media marketing
Experience designing HTML email marketing campaigns and newsletters
Photography experience
Previous related experience
Valid NC Driver's License required Yes
EEO NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-513-0574 to speak with a representative of the Office of Equal Opportunity.
If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu.
Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.
NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
#J-18808-Ljbffr