ARI (Axcel Recruiting Inc.)
The Senior Brand Manager Digital & New Product will be responsible for setting and leading New Product Introduction & Digital Marketing direction and execution with a focus on expanding current product portfolio.
RESPONSIBILITIES:
Develop and mine insights to determine consumer opportunities Create new Digital Marketing and eCommerce Sales strategies Identify and commercialize new platform innovation ideas Develop/tighten new product strategy in line with brand growth strategy Lead expansion of product pipeline across portfolio, working and leading cross-functional teams through concept development, validation, product development, and commercialization in the stage/gate process Engage in full understanding and implications of procurement and its impact on new product pipeline and timing availability Represent Products and eCommerce Strategies at key customer/sales meetings, and corporate presentations Participate in improving organizational process and train marketing talent CAPABILITIES:
Creative Strategic Influence Analytical Decision making Communication skills Collaborative Ability to multi-task and prioritize Results orientation Leads courageously Thrive in an entrepreneurial, fast paced and dynamic environment Resourceful Excel at interacting with all levels of management including senior leadership SKILLS:
Proficient in new product development validation research techniques Able to collect and analyze syndicated data (IRI, Nielsen, Spectra) Skilled at leading cross functional teams through a defined stage/gate process from creation to commercialization Ability to develop and commercialize innovation both close-in and breakthrough Demonstrated ability to synthesize information to develop fact-based recommendations, and ability to persuade organization pursuit of recommended path Knowledge of traditional customer base Knowledge of core marketing processes, digital strategies, & eCommerce EXPERIENCE:
7-10 years of Brand Management experience with demonstrated upward movement preferably in a CPG food company; 2-3 years of Digital & eCommerce EDUCATION:
Bachelor’s Degree. MBA preferred.
#J-18808-Ljbffr
Develop and mine insights to determine consumer opportunities Create new Digital Marketing and eCommerce Sales strategies Identify and commercialize new platform innovation ideas Develop/tighten new product strategy in line with brand growth strategy Lead expansion of product pipeline across portfolio, working and leading cross-functional teams through concept development, validation, product development, and commercialization in the stage/gate process Engage in full understanding and implications of procurement and its impact on new product pipeline and timing availability Represent Products and eCommerce Strategies at key customer/sales meetings, and corporate presentations Participate in improving organizational process and train marketing talent CAPABILITIES:
Creative Strategic Influence Analytical Decision making Communication skills Collaborative Ability to multi-task and prioritize Results orientation Leads courageously Thrive in an entrepreneurial, fast paced and dynamic environment Resourceful Excel at interacting with all levels of management including senior leadership SKILLS:
Proficient in new product development validation research techniques Able to collect and analyze syndicated data (IRI, Nielsen, Spectra) Skilled at leading cross functional teams through a defined stage/gate process from creation to commercialization Ability to develop and commercialize innovation both close-in and breakthrough Demonstrated ability to synthesize information to develop fact-based recommendations, and ability to persuade organization pursuit of recommended path Knowledge of traditional customer base Knowledge of core marketing processes, digital strategies, & eCommerce EXPERIENCE:
7-10 years of Brand Management experience with demonstrated upward movement preferably in a CPG food company; 2-3 years of Digital & eCommerce EDUCATION:
Bachelor’s Degree. MBA preferred.
#J-18808-Ljbffr