Kraft Heinz Company
Manager, Brand Activation and Partnerships - C store
Kraft Heinz Company, Chicago, Illinois, United States, 60290
Job Description
As theCustomer Marketing Manager, Brand Activation and Partnerships – National Accounts (NA), you will bring our iconic brands to life through our strategic Non-Commercial channel, which is a key priority for US Away From Home (AFH) Business Unit. This role is crucial in developing, leading and executing strategic channel priorities, co-create and implement strategic customer marketing activations to support core brands & innovation launches, deliver go-to-market plans while building and strengthening internal and external partnerships to drive growth. This role offers the opportunity to amplify our brand portfolio on a national scale while creating high impact consumer experiences and growth strategies within Convenience Stores
Convenience Stores channel consists of several large customers such as 7 Eleven and Circle K, as well as independent and regional convenience stores. This channel has incredible opportunities to reach consumers through traditional AFH touchpoints, such as the hot food bar, commissary dining and attached QSR food concepts, while also supporting center store sell-in for traditional retail products.
Understanding this channel dynamics and levers for impact is essential given high impact initiatives will drive visibility to senior leadership both internally and externally.
This role provides direct interaction with cross-functional teams including Consumer Insights, Sales, Brand Marketing, Operations, Research & Development, and Finance, resulting in strengthened marketing fundamentals while ensuring cohesive approach to driving business growth as a team. This role also interacts directly with customer and industry partners, developing direct relationships to effectively drive the marketing agenda and support the overall customer growth strategy.
Essential Functions & Responsibilities
Marketing Manager for Away From Home National Accounts – Convenience channel
Responsible for marketing strategy development and execution to drive channel and customer growth in accordance with brand and Away From Home strategic priorities
Supports joint business planning driving marketing strategy with priority customers
Develops and maintains relationships with customer and industry counterparts
Drives collaboration, development, flawless communication & execution across all stakeholders
High level of curiosity to understand & analyze business, consumer insights, market trends, and competitive activity
Takes ownership to identify specific channel/consumer trends & needs while turning insights into actions into clear & impactful steps to influence key stakeholders to drive sales
Initiates and leads commercialization initiatives with strong project and time management
Collaborate closely with cross-functional leaders including but not limited to: Sales, Brand Marketing, Finance, Project Management, R&D, Operations, Culinary, and Consumer Insights
P&L management, indirect ownership supporting Finance and Sales and understanding of key levers
Expected Experience & Required Skills
Bachelor’s Degree in Marketing, Business or related field, MBA preferred
7+ years of experience in multi-channel customer marketing, product management, brand management
Away From Home marketing experience a plus.
Experience in strategic and tactical marketing plan development, managing the P&L and budget to deliver on critical initiatives
Ability to synthesize consumer, operator, and channel trends translating data into actions
Outstanding verbal, written, and interpersonal communications skills with a proven ability to work collaboratively with internal and external cross functional teams
Self-starter mentality with a positive attitude and acting like an owner mindset to make a difference every day
Ability to handle simultaneous projects and deliver within agreed upon time frames
Adapts to changes quickly with ability to pivot successfully
Diligent with Strong organizational and project management skills
Strong Ability to persuade and build coalitions and credibility across organizations
Proactive problem solver, with ability to assess an issue and develop a clear & concise action plan
Comfortable with ambiguity and internally motivated to drive improvement every day
Understands P&L management
Proficient in Microsoft office suite and tools
Must be willing and able to travel up to 25% of the time for business meetings, site visits and industry/customer events as applicable
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$102,100.00 - $127,600.00
Bonus:
This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits:
Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing:
We offer events, resources, and learning opportunities that inspire a physical, social, emotional and financial well‑being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s) Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
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Convenience Stores channel consists of several large customers such as 7 Eleven and Circle K, as well as independent and regional convenience stores. This channel has incredible opportunities to reach consumers through traditional AFH touchpoints, such as the hot food bar, commissary dining and attached QSR food concepts, while also supporting center store sell-in for traditional retail products.
Understanding this channel dynamics and levers for impact is essential given high impact initiatives will drive visibility to senior leadership both internally and externally.
This role provides direct interaction with cross-functional teams including Consumer Insights, Sales, Brand Marketing, Operations, Research & Development, and Finance, resulting in strengthened marketing fundamentals while ensuring cohesive approach to driving business growth as a team. This role also interacts directly with customer and industry partners, developing direct relationships to effectively drive the marketing agenda and support the overall customer growth strategy.
Essential Functions & Responsibilities
Marketing Manager for Away From Home National Accounts – Convenience channel
Responsible for marketing strategy development and execution to drive channel and customer growth in accordance with brand and Away From Home strategic priorities
Supports joint business planning driving marketing strategy with priority customers
Develops and maintains relationships with customer and industry counterparts
Drives collaboration, development, flawless communication & execution across all stakeholders
High level of curiosity to understand & analyze business, consumer insights, market trends, and competitive activity
Takes ownership to identify specific channel/consumer trends & needs while turning insights into actions into clear & impactful steps to influence key stakeholders to drive sales
Initiates and leads commercialization initiatives with strong project and time management
Collaborate closely with cross-functional leaders including but not limited to: Sales, Brand Marketing, Finance, Project Management, R&D, Operations, Culinary, and Consumer Insights
P&L management, indirect ownership supporting Finance and Sales and understanding of key levers
Expected Experience & Required Skills
Bachelor’s Degree in Marketing, Business or related field, MBA preferred
7+ years of experience in multi-channel customer marketing, product management, brand management
Away From Home marketing experience a plus.
Experience in strategic and tactical marketing plan development, managing the P&L and budget to deliver on critical initiatives
Ability to synthesize consumer, operator, and channel trends translating data into actions
Outstanding verbal, written, and interpersonal communications skills with a proven ability to work collaboratively with internal and external cross functional teams
Self-starter mentality with a positive attitude and acting like an owner mindset to make a difference every day
Ability to handle simultaneous projects and deliver within agreed upon time frames
Adapts to changes quickly with ability to pivot successfully
Diligent with Strong organizational and project management skills
Strong Ability to persuade and build coalitions and credibility across organizations
Proactive problem solver, with ability to assess an issue and develop a clear & concise action plan
Comfortable with ambiguity and internally motivated to drive improvement every day
Understands P&L management
Proficient in Microsoft office suite and tools
Must be willing and able to travel up to 25% of the time for business meetings, site visits and industry/customer events as applicable
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$102,100.00 - $127,600.00
Bonus:
This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits:
Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing:
We offer events, resources, and learning opportunities that inspire a physical, social, emotional and financial well‑being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s) Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
#J-18808-Ljbffr