Kraft Heinz
Manager, Brand Activation and Partnerships - C store
Kraft Heinz, Chicago, Illinois, United States, 60290
Manager, Brand Activation and Partnerships - C store
As the Customer Marketing Manager, Brand Activation and Partnerships – National Accounts (NA), you will bring our iconic brands to life through our strategic Non-Commercial channel, a key priority for the US Away From Home (AFH) Business Unit. This role is crucial in developing, leading, and executing strategic channel priorities, co‑creating and implementing strategic customer marketing activations to support core brands & innovation launches, delivering go‑to‑market plans while building and strengthening internal and external partnerships to drive growth.
Convenience Stores channel consists of several large customers such as 7‑Eleven and Circle K, as well as independent and regional convenience stores. This channel offers incredible opportunities to reach consumers through traditional AFH touchpoints such as the hot food bar, commissary dining, and attached QSR food concepts, while also supporting center store sell‑in for traditional retail products.
Responsibilities
Marketing Manager for Away From Home National Accounts – Convenience channel
Responsible for marketing strategy development and execution to drive channel and customer growth in accordance with brand and Away From Home strategic priorities
Supports joint business planning driving marketing strategy with priority customers
Develops and maintains relationships with customer and industry counterparts
Drives collaboration, development, flawless communication & execution across all stakeholders
High level of curiosity to understand & analyze business, consumer insights, market trends, and competitive activity
Takes ownership to identify specific channel/consumer trends & needs while turning insights into actions into clear & impactful steps to influence key stakeholders to drive sales
Initiates and leads commercialization initiatives with strong project and time management
Collaborate closely with cross‑functional leaders including but not limited to Sales, Brand Marketing, Finance, Project Management, R&D, Operations, Culinary, and Consumer Insights
P&L management, indirect ownership supporting Finance and Sales and understanding of key levers
Qualifications
Bachelor’s Degree in Marketing, Business or related field, MBA preferred
7+ years of experience in multi‑channel customer marketing, product management, brand management
Away From Home marketing experience a plus.
Experience in strategic and tactical marketing plan development, managing the P&L and budget to deliver on critical initiatives
Ability to synthesize consumer, operator, and channel trends translating data into actions
Outstanding verbal, written, and interpersonal communications skills with a proven ability to work collaboratively with internal and external cross functional teams
Self‑starter mentality with a positive attitude and acting like an owner mindset to make a difference every day
Ability to handle simultaneous projects and deliver within agreed upon time frames
Adapt quickly with ability to pivot successfully
Strong organizational and project management skills
Strong ability to persuade and build coalitions and credibility across organizations
Proactive problem solver, with ability to assess an issue and develop a clear & concise action plan
Comfortable with ambiguity and internally motivated to drive improvement every day
Understands P&L management
Proficient in Microsoft office suite and tools
Must be willing and able to travel up to 25% of the time for business meetings, site visits and industry/customer events as applicable
Compensation New Hire Base Salary Range: $102,100.00 - $127,600.00
Bonus: This position is eligible for a performance‑based bonus as provided by the plan terms and governing documents.
Benefits
Coverage for employees and eligible dependents through affordable access to healthcare, protection, and savings for the future.
Well‑being programs and resources for physical, social, emotional, and financial health.
401(k) plan with company match.
Paid time off, company holidays, flexible work arrangements.
Employee assistance program and family support programs.
Location Chicago, IL – Aon Center
Equal Opportunity Employer Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. For reasonable accommodation, applicants may contact NAZTAOps@kraftheinz.com for assistance.
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Convenience Stores channel consists of several large customers such as 7‑Eleven and Circle K, as well as independent and regional convenience stores. This channel offers incredible opportunities to reach consumers through traditional AFH touchpoints such as the hot food bar, commissary dining, and attached QSR food concepts, while also supporting center store sell‑in for traditional retail products.
Responsibilities
Marketing Manager for Away From Home National Accounts – Convenience channel
Responsible for marketing strategy development and execution to drive channel and customer growth in accordance with brand and Away From Home strategic priorities
Supports joint business planning driving marketing strategy with priority customers
Develops and maintains relationships with customer and industry counterparts
Drives collaboration, development, flawless communication & execution across all stakeholders
High level of curiosity to understand & analyze business, consumer insights, market trends, and competitive activity
Takes ownership to identify specific channel/consumer trends & needs while turning insights into actions into clear & impactful steps to influence key stakeholders to drive sales
Initiates and leads commercialization initiatives with strong project and time management
Collaborate closely with cross‑functional leaders including but not limited to Sales, Brand Marketing, Finance, Project Management, R&D, Operations, Culinary, and Consumer Insights
P&L management, indirect ownership supporting Finance and Sales and understanding of key levers
Qualifications
Bachelor’s Degree in Marketing, Business or related field, MBA preferred
7+ years of experience in multi‑channel customer marketing, product management, brand management
Away From Home marketing experience a plus.
Experience in strategic and tactical marketing plan development, managing the P&L and budget to deliver on critical initiatives
Ability to synthesize consumer, operator, and channel trends translating data into actions
Outstanding verbal, written, and interpersonal communications skills with a proven ability to work collaboratively with internal and external cross functional teams
Self‑starter mentality with a positive attitude and acting like an owner mindset to make a difference every day
Ability to handle simultaneous projects and deliver within agreed upon time frames
Adapt quickly with ability to pivot successfully
Strong organizational and project management skills
Strong ability to persuade and build coalitions and credibility across organizations
Proactive problem solver, with ability to assess an issue and develop a clear & concise action plan
Comfortable with ambiguity and internally motivated to drive improvement every day
Understands P&L management
Proficient in Microsoft office suite and tools
Must be willing and able to travel up to 25% of the time for business meetings, site visits and industry/customer events as applicable
Compensation New Hire Base Salary Range: $102,100.00 - $127,600.00
Bonus: This position is eligible for a performance‑based bonus as provided by the plan terms and governing documents.
Benefits
Coverage for employees and eligible dependents through affordable access to healthcare, protection, and savings for the future.
Well‑being programs and resources for physical, social, emotional, and financial health.
401(k) plan with company match.
Paid time off, company holidays, flexible work arrangements.
Employee assistance program and family support programs.
Location Chicago, IL – Aon Center
Equal Opportunity Employer Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. For reasonable accommodation, applicants may contact NAZTAOps@kraftheinz.com for assistance.
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