Oscar de la Renta
Coordinator-Marketing, Events and Partnerships
Oscar de la Renta, New York, New York, us, 10261
Coordinator-Marketing, Events and Partnerships
The MEP Coordinator will manage all marketing programs/priorities of the Chief Marketing Officer, including strategic initiatives, new product launches, market-specific strategies, activations, fashion shows, in-store retail events, VIC dinners, partnership conversations and major brand beats. This role plays a critical part in executing strategies responsible for the growth and visibility of the brand. Responsibilities
Marketing Program Project Management: Manage internal workflows, external vendors/partners and all stakeholders; push forward timelines, next steps and project progress; manage internal events and project calendar. Event Planning & Execution: Lead the development and execution of all brand events, including fashion shows, product launches, retail experiences, and large-scale brand marketing moments; collaborate with cross-functional teams to ensure cohesive event execution aligned with brand objectives; oversee event logistics, production, and on-site management; curate experiences for influencers, celebrities, media, and VIP clients. Brand Partnerships & Sponsorships: Move forward and execute new and existing brand partnerships and sponsorships that align with the brand’s vision and market positioning; manage execution of all partnership activations and ensure deliverables are met. Retail & In-Store Experiences: Support execution of retail events and in-store activations to enhance customer engagement and drive foot traffic; collaborate with retail teams to ensure events align with brand identity and enhance the shopping experience; support seasonal in-store moments that support product launches and create buzz around the brand. Brand Awareness & Strategy: Develop cultural calendar and event strategy; identify marketplace opportunities; work with the marketing team to create innovative, strategic, and cohesive events that drive brand awareness, VIC loyalty and new customer acquisition; measure success with KPIs and provide post-event reports and insights. Qualifications
3+ years of experience in project management, support and event planning Strong project management skills with the ability to manage multiple events simultaneously while maintaining attention to detail Creative thinker with a passion for delivering unique, immersive brand experiences Knowledge of current trends in fashion, marketing, retail, and experiential marketing Ability to work under pressure and meet tight deadlines A deep understanding of the luxury landscape Seniority level
Associate Employment type
Full-time Job function
Marketing and Public Relations Industries
Retail Luxury Goods and Jewelry and Wholesale Luxury Goods and Jewelry
#J-18808-Ljbffr
The MEP Coordinator will manage all marketing programs/priorities of the Chief Marketing Officer, including strategic initiatives, new product launches, market-specific strategies, activations, fashion shows, in-store retail events, VIC dinners, partnership conversations and major brand beats. This role plays a critical part in executing strategies responsible for the growth and visibility of the brand. Responsibilities
Marketing Program Project Management: Manage internal workflows, external vendors/partners and all stakeholders; push forward timelines, next steps and project progress; manage internal events and project calendar. Event Planning & Execution: Lead the development and execution of all brand events, including fashion shows, product launches, retail experiences, and large-scale brand marketing moments; collaborate with cross-functional teams to ensure cohesive event execution aligned with brand objectives; oversee event logistics, production, and on-site management; curate experiences for influencers, celebrities, media, and VIP clients. Brand Partnerships & Sponsorships: Move forward and execute new and existing brand partnerships and sponsorships that align with the brand’s vision and market positioning; manage execution of all partnership activations and ensure deliverables are met. Retail & In-Store Experiences: Support execution of retail events and in-store activations to enhance customer engagement and drive foot traffic; collaborate with retail teams to ensure events align with brand identity and enhance the shopping experience; support seasonal in-store moments that support product launches and create buzz around the brand. Brand Awareness & Strategy: Develop cultural calendar and event strategy; identify marketplace opportunities; work with the marketing team to create innovative, strategic, and cohesive events that drive brand awareness, VIC loyalty and new customer acquisition; measure success with KPIs and provide post-event reports and insights. Qualifications
3+ years of experience in project management, support and event planning Strong project management skills with the ability to manage multiple events simultaneously while maintaining attention to detail Creative thinker with a passion for delivering unique, immersive brand experiences Knowledge of current trends in fashion, marketing, retail, and experiential marketing Ability to work under pressure and meet tight deadlines A deep understanding of the luxury landscape Seniority level
Associate Employment type
Full-time Job function
Marketing and Public Relations Industries
Retail Luxury Goods and Jewelry and Wholesale Luxury Goods and Jewelry
#J-18808-Ljbffr