BD Nogales Norte
Associate Director Marketing, Strategic Customer Growth
BD Nogales Norte, San Diego, California, United States, 92189
Associate Director Marketing, Strategic Customer Growth
Join BD Nogales Norte as the Associate Director Marketing, Strategic Customer Growth, responsible for driving strategic customer growth in the US Region for the Medication Administration Portfolio, including BD Alaris Infusion System, BD Alaris EMR Interoperability, Medication Safety Analytics, Alaris Support Programs, Infusion Preparation & Delivery Consumables, and IV Fluids Portfolio.
Job Description Summary We are the makers of possible. BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose. Your role will focus on establishing and coordinating go‑to‑market (GTM) plans leveraging BD Way of Marketing (BDWOM), GPDS/Launch Excellence Principles, MMS Sales Process and Win Room Operating Model frameworks. The leader will report directly to the Sr. Director of Marketing, Medication Administration‑Infusion and partner closely with cross‑functional teams to identify opportunities, plan strategies, and execute Commercial Excellence initiatives for profitable market share growth.
Primary Responsibilities
Owner of Capital, Software, Support and Consumables Revenue Growth Achievement
Own, execute and track US Region annual strategic review (ASR) needle movers and commercial excellence growth initiatives.
Define and Deliver GTM strategy, Brand Positioning, Segmentation and Insights.
Execute Omnichannel Brand Campaigns to drive awareness, increase lead generation and opportunity pipeline.
Drive competitive differentiation and strategies across BD Alaris™, BD Medication Administration Vial to Vien, MMS Medication Use Process, BD Connected Care and One BD that advance the world of health and deliver profitable growth.
Role Executables
Develop an annual strategic marketing plan in alignment to BDWOM SWOT and GOST.
Execute market research initiatives, supported by consultants, and develop actionable recommendations to the business.
Responsible for market understanding & gaining a deep comprehension of market dynamics, competitive capabilities, and trend implications.
Drives customer understanding as a core foundation to develop deep insights.
Leads strategy for market segmentation to divide market, customers, and/or account behaviors into well defined and distinct groups that are meaningful, identifiable, and actionable.
Utilizes objective and repeatable data to define, establish, report PAM, TAM, SAM and SOM. Monitor competitor activity and current industry activity through published sales and pricing data and other publicly available sources.
Partnership excellence with marketing communications to deliver a strong brand strategy and competitively differentiated positioning.
Deliver marketing campaign excellence in both product launch and always‑on marketing strategies across tested and new omni‑channels.
Lead downstream marketing efforts in the US region, ensuring supporting marketing content, tools and activities are in place and in alignment to the BD MMS Sales Process.
Monitor and report business performance/achieving annual sales committed contract goals as a leading indicator to revenue achievement.
Cross‑functional collaboration to define pricing strategy, marketing programs, SPIFF/commission plans, and contractual terms.
Collaborate with product management, marketing communications, and sales to develop product positioning and messaging that resonate with our target buyer and supports BD MMS Sales Process.
Develop customer success material to highlight best practices, including testimonials, case studies, videos, and webinars.
Develop evidence generation plan targeted at influencing the buying decisions.
Develop and support delivery of sales training plans and training meetings.
Develop support tools/processes to increase sales productivity and effectiveness.
Develop post market surveillance and proactive service strategy, plan, and execution that ensures referenceable customer sites.
Oversight and management of external business & third‑party partner relationships.
Partner with upstream strategic marketing to help shape and commercialize future releases related to BD Alaris™ Infusion System.
Support commercial teams through tradeshows, safety center demos and customer presentations.
Leadership
Demonstrate strong and clear accountability for revenue performance as part of a cross‑functional team, developing excellent working relationships with all functions critical to mover achievement.
Demonstrate leadership, learning agility and action orientation when facing uncertainty. Instill confidence through leadership and actions.
Intuitively and quickly assess people and situations and act accordingly. Demonstrate strong persuasion and negotiation capabilities.
Promote and leverage diversity to achieve best outcomes and an inclusive work environment. Ensure all interested parties have opportunities to influence and contribute to decisions and outcomes.
Demonstrate and promote leadership courage by doing what is right. Instill confidence in associates and customers.
Demonstrate agility and action orientation when facing ambiguity, change and uncertainty. Effectively manage change and instill confidence.
Education and Experience
Bachelor’s degree required with a focus in marketing, business, communications, or nursing preferred. MBA is desired but not required.
Minimum 7+ years’ marketing or sales experience in Acute Care Health System capital, software, and medical device related services experience is highly preferred.
Previous experience with Medication Administration/Infusion Pump technologies is highly preferred.
Strong Financial P&L and Business Acumen required.
Experience in planning, executing, and measuring marketing programs, experience in product launch and omnichannel campaigns highly preferred.
At BD, we prioritize on‑site collaboration because we believe it fosters creativity, innovation, and effective problem‑solving, which are essential in the fast‑paced healthcare industry. For most roles, we require a minimum of 4 days of in‑office presence per week to maintain our culture of excellence. Remote or field‑based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID‑19. In some locations, testing for COVID‑19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us? A career at BD means being part of a team that values your opinions and contributions and encourages you to bring your authentic self to work. It’s a place where we help each other be great, do what’s right, hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
Visit
bd.com/careers
to learn more.
Equal Opportunity Employer:
Becton, Dickinson, and Company evaluates applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally‑protected characteristics.
Salary Range Information:
$150,900.00 – $249,000.00 USD Annual
Senior Level:
Director |
Employment Type:
Full‑time |
Job Function:
Marketing and Sales |
Industries:
Manufacturing
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Job Description Summary We are the makers of possible. BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose. Your role will focus on establishing and coordinating go‑to‑market (GTM) plans leveraging BD Way of Marketing (BDWOM), GPDS/Launch Excellence Principles, MMS Sales Process and Win Room Operating Model frameworks. The leader will report directly to the Sr. Director of Marketing, Medication Administration‑Infusion and partner closely with cross‑functional teams to identify opportunities, plan strategies, and execute Commercial Excellence initiatives for profitable market share growth.
Primary Responsibilities
Owner of Capital, Software, Support and Consumables Revenue Growth Achievement
Own, execute and track US Region annual strategic review (ASR) needle movers and commercial excellence growth initiatives.
Define and Deliver GTM strategy, Brand Positioning, Segmentation and Insights.
Execute Omnichannel Brand Campaigns to drive awareness, increase lead generation and opportunity pipeline.
Drive competitive differentiation and strategies across BD Alaris™, BD Medication Administration Vial to Vien, MMS Medication Use Process, BD Connected Care and One BD that advance the world of health and deliver profitable growth.
Role Executables
Develop an annual strategic marketing plan in alignment to BDWOM SWOT and GOST.
Execute market research initiatives, supported by consultants, and develop actionable recommendations to the business.
Responsible for market understanding & gaining a deep comprehension of market dynamics, competitive capabilities, and trend implications.
Drives customer understanding as a core foundation to develop deep insights.
Leads strategy for market segmentation to divide market, customers, and/or account behaviors into well defined and distinct groups that are meaningful, identifiable, and actionable.
Utilizes objective and repeatable data to define, establish, report PAM, TAM, SAM and SOM. Monitor competitor activity and current industry activity through published sales and pricing data and other publicly available sources.
Partnership excellence with marketing communications to deliver a strong brand strategy and competitively differentiated positioning.
Deliver marketing campaign excellence in both product launch and always‑on marketing strategies across tested and new omni‑channels.
Lead downstream marketing efforts in the US region, ensuring supporting marketing content, tools and activities are in place and in alignment to the BD MMS Sales Process.
Monitor and report business performance/achieving annual sales committed contract goals as a leading indicator to revenue achievement.
Cross‑functional collaboration to define pricing strategy, marketing programs, SPIFF/commission plans, and contractual terms.
Collaborate with product management, marketing communications, and sales to develop product positioning and messaging that resonate with our target buyer and supports BD MMS Sales Process.
Develop customer success material to highlight best practices, including testimonials, case studies, videos, and webinars.
Develop evidence generation plan targeted at influencing the buying decisions.
Develop and support delivery of sales training plans and training meetings.
Develop support tools/processes to increase sales productivity and effectiveness.
Develop post market surveillance and proactive service strategy, plan, and execution that ensures referenceable customer sites.
Oversight and management of external business & third‑party partner relationships.
Partner with upstream strategic marketing to help shape and commercialize future releases related to BD Alaris™ Infusion System.
Support commercial teams through tradeshows, safety center demos and customer presentations.
Leadership
Demonstrate strong and clear accountability for revenue performance as part of a cross‑functional team, developing excellent working relationships with all functions critical to mover achievement.
Demonstrate leadership, learning agility and action orientation when facing uncertainty. Instill confidence through leadership and actions.
Intuitively and quickly assess people and situations and act accordingly. Demonstrate strong persuasion and negotiation capabilities.
Promote and leverage diversity to achieve best outcomes and an inclusive work environment. Ensure all interested parties have opportunities to influence and contribute to decisions and outcomes.
Demonstrate and promote leadership courage by doing what is right. Instill confidence in associates and customers.
Demonstrate agility and action orientation when facing ambiguity, change and uncertainty. Effectively manage change and instill confidence.
Education and Experience
Bachelor’s degree required with a focus in marketing, business, communications, or nursing preferred. MBA is desired but not required.
Minimum 7+ years’ marketing or sales experience in Acute Care Health System capital, software, and medical device related services experience is highly preferred.
Previous experience with Medication Administration/Infusion Pump technologies is highly preferred.
Strong Financial P&L and Business Acumen required.
Experience in planning, executing, and measuring marketing programs, experience in product launch and omnichannel campaigns highly preferred.
At BD, we prioritize on‑site collaboration because we believe it fosters creativity, innovation, and effective problem‑solving, which are essential in the fast‑paced healthcare industry. For most roles, we require a minimum of 4 days of in‑office presence per week to maintain our culture of excellence. Remote or field‑based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID‑19. In some locations, testing for COVID‑19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us? A career at BD means being part of a team that values your opinions and contributions and encourages you to bring your authentic self to work. It’s a place where we help each other be great, do what’s right, hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
Visit
bd.com/careers
to learn more.
Equal Opportunity Employer:
Becton, Dickinson, and Company evaluates applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally‑protected characteristics.
Salary Range Information:
$150,900.00 – $249,000.00 USD Annual
Senior Level:
Director |
Employment Type:
Full‑time |
Job Function:
Marketing and Sales |
Industries:
Manufacturing
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