Bacardi
Assistant Brand Manager - Bacardi
Direct search only. Applications from agencies will not be accepted.
YOUR OPPORTUNITY As an Assistant Brand Manager, you will begin building your legacy and executing brand activations in multiple markets on the BACARDI Rums brand team. You will collaborate and have tremendous exposure cross-functionally with Customer Marketing, Sales and Agency teams to plan and execute programs to engage consumers and deliver optimal brand performance. You will be based in Miami, Florida and report to the Brand Manager.
About You You are an aspiring marketer with an entrepreneurial mindset and the tenacity to deliver brand performance. You are a cultural builder and thrive on building successful relationships with Bacardi Primos, agencies and vendors to support the growth of your brand. You are adaptable and have the willingness to learn from your mistakes.
Responsibilities
Lead and execute annual in‑market Brand Integrated Activity Plans (IAP) by bringing to life consumer‑facing brand activities, big and small, with excellence.
Collaborate cross‑functionally with Customer Marketing, Commercial Sales teams, distributor partners and external agencies to deliver exceptional trade activities by market and by channel.
Support and participate in building the annual Brand Integrated Activity Plan (IAP) by providing valuable insights and presenting compelling recommendations to senior management.
Support key brand initiatives across multiple channels (experiential, media, sponsorships, e‑commerce, POS) and ensure all brand assets in market adhere to global brand guidelines and local social responsibility policies and regulations.
Perform monthly brand performance analysis and be responsible for brand performance targets in market (revenue, profitability, share, equity) working closely with the financial performance team.
Manage an A&P budget assigned to you and make impactful decisions that minimise costs but optimise return on investment working closely with Consumer Insights to measure and evaluate the performance of brand activities to optimise A&P spend.
Skills
Bachelor’s degree in Marketing or related field; MBA would be ideal.
2–4 years of experience in brand management or agency experience.
Experience leading multiple marketing projects working cross‑functionally with multiple teams.
Ability to analyse available information (e.g., Nielsen data) for preparing reports, presentations, recommendations and solving problems to grow the brand.
Passionate, innovative, and creative marketer eager to put the consumer at the heart of all activities first to achieve results.
Founder‑centric mindset, well‑organised, independent thinker, capable of multitasking and presenting to small groups of executives, Bacardi primos, vendors and customers at all levels.
Influential communicator with strong interpersonal skills and excellent written and verbal communication.
Leadership Agility
Belonging: create a culture where people feel appreciated for who they are and what they can become.
Self‑Awareness: reflect on strengths and weaknesses and understand impact on others.
People Agility: navigate tough situations to harness and multiply collective performance.
Results Agility: deliver results in first‑time situations by inspiring teams and building confidence.
Mental Agility: think critically to penetrate complex problems and expand possibilities, combining strategy with execution and creativity.
Change Agility: curious, experimental, and able to handle the heat of change with a growth mindset.
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age and any other legally protected aspect of a person’s identity. U.S. applicants have rights under Federal Employment Laws.
Perks of Working for us At Bacardi, we are committed to providing employees with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well‑being, and much more.
Compensation, Paid Time Off & Retirement
Competitive Pay Package
Competitive Holiday / Paid Time Off, plus additional days offered (e.g., volunteer day)
Retirement / Pension Plan
Health & Wellbeing
Medical, Critical Illness, and Life Insurance
Calm Meditation App subscription (free)
Employee Assistance Programs
Best‑in‑class, family‑friendly, and inclusive leave policies
Additional Benefits Benefits and perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
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Direct search only. Applications from agencies will not be accepted.
YOUR OPPORTUNITY As an Assistant Brand Manager, you will begin building your legacy and executing brand activations in multiple markets on the BACARDI Rums brand team. You will collaborate and have tremendous exposure cross-functionally with Customer Marketing, Sales and Agency teams to plan and execute programs to engage consumers and deliver optimal brand performance. You will be based in Miami, Florida and report to the Brand Manager.
About You You are an aspiring marketer with an entrepreneurial mindset and the tenacity to deliver brand performance. You are a cultural builder and thrive on building successful relationships with Bacardi Primos, agencies and vendors to support the growth of your brand. You are adaptable and have the willingness to learn from your mistakes.
Responsibilities
Lead and execute annual in‑market Brand Integrated Activity Plans (IAP) by bringing to life consumer‑facing brand activities, big and small, with excellence.
Collaborate cross‑functionally with Customer Marketing, Commercial Sales teams, distributor partners and external agencies to deliver exceptional trade activities by market and by channel.
Support and participate in building the annual Brand Integrated Activity Plan (IAP) by providing valuable insights and presenting compelling recommendations to senior management.
Support key brand initiatives across multiple channels (experiential, media, sponsorships, e‑commerce, POS) and ensure all brand assets in market adhere to global brand guidelines and local social responsibility policies and regulations.
Perform monthly brand performance analysis and be responsible for brand performance targets in market (revenue, profitability, share, equity) working closely with the financial performance team.
Manage an A&P budget assigned to you and make impactful decisions that minimise costs but optimise return on investment working closely with Consumer Insights to measure and evaluate the performance of brand activities to optimise A&P spend.
Skills
Bachelor’s degree in Marketing or related field; MBA would be ideal.
2–4 years of experience in brand management or agency experience.
Experience leading multiple marketing projects working cross‑functionally with multiple teams.
Ability to analyse available information (e.g., Nielsen data) for preparing reports, presentations, recommendations and solving problems to grow the brand.
Passionate, innovative, and creative marketer eager to put the consumer at the heart of all activities first to achieve results.
Founder‑centric mindset, well‑organised, independent thinker, capable of multitasking and presenting to small groups of executives, Bacardi primos, vendors and customers at all levels.
Influential communicator with strong interpersonal skills and excellent written and verbal communication.
Leadership Agility
Belonging: create a culture where people feel appreciated for who they are and what they can become.
Self‑Awareness: reflect on strengths and weaknesses and understand impact on others.
People Agility: navigate tough situations to harness and multiply collective performance.
Results Agility: deliver results in first‑time situations by inspiring teams and building confidence.
Mental Agility: think critically to penetrate complex problems and expand possibilities, combining strategy with execution and creativity.
Change Agility: curious, experimental, and able to handle the heat of change with a growth mindset.
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age and any other legally protected aspect of a person’s identity. U.S. applicants have rights under Federal Employment Laws.
Perks of Working for us At Bacardi, we are committed to providing employees with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well‑being, and much more.
Compensation, Paid Time Off & Retirement
Competitive Pay Package
Competitive Holiday / Paid Time Off, plus additional days offered (e.g., volunteer day)
Retirement / Pension Plan
Health & Wellbeing
Medical, Critical Illness, and Life Insurance
Calm Meditation App subscription (free)
Employee Assistance Programs
Best‑in‑class, family‑friendly, and inclusive leave policies
Additional Benefits Benefits and perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
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