Directive
Senior Account Strategist, Paid Media (Remote US) - Future Opening
Directive, New York, New York, us, 10261
Senior Account Strategist, Paid Media (Remote US)
Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation, a marketing methodology developed by us that focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.
As we continue to grow, we’re always seeking forward‑thinking individuals who thrive in fast‑paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.
Roles & Responsibilities
Oversee and lead a collection of Paid Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and continuous improvement
Drive referrals through client relationships and professional network
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns across multiple channels
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Understand the value of programmatic campaigns
Take responsibility for personal productivity and utilization
Work directly with the Associate Director to ensure internal and client goals are achieved
Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI
What You Offer
3+ years experience working at a performance/digital marketing agency
Experience working specifically with B2B SaaS/tech clients in an agency setting
Deep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel or other analytics platforms to make data‑driven decisions and optimize performance
Ability to drive results and measure via OKRs
Proven measurable success with mid‑market or enterprise accounts
A unique perspective on how to drive value for SaaS
Ability to translate and articulate strategy and tell stories with data
Competitive, curious, and true problem solver
Quality‑obsessed and passionate about advertising
Organize, prioritize, and manage multiple projects simultaneously
Travel to visit clients approximately once per year, as needed
What Success Looks Like
Build client trust and relationships that create consistent renewals
Effectively manage approximately five mid‑tier and enterprise accounts
Meet and exceed department‑level OKRs, such as client growth and goal attainment
Cross‑sell services that align with client goals and objectives
Clearly communicate results with client point of contact and executives
Demonstrate exceptional decision making in strategic account direction
What We Offer Base salary: $90,000 – $110,000 USD (US) with potential for bonus eligibility.
Medical, dental, vision, disability, and life insurance coverage for you and your family. 100% employer‑paid plan for you and 50% employer contribution for dependents.
Mental: Access to certified therapists through Spring Health, membership to Headspace.
Physical: Gympass.
Time Off: Unlimited PTO (2‑week minimum), paid company holidays, birthday off, end‑of‑year recharge, paid parental leave.
Financial: Traditional and Roth 401(k) with 3% company match.
Bonus: Annual bonus based on tenure, scaling over time.
Annual anniversary trip with peers and executive leadership.
Work Environment Requirements Remote‑first company. Work from anywhere in the US. Option to work from our state‑of‑the‑art offices in Irvine, CA. Also supports global locations (Canada, UK, Australia) for eligible positions.
Essential job duties include remote collaboration via Zoom and Slack, laptop use, reliable internet, and professional background expectations.
Requirements: Ability to remain stationary for extended periods, observe/interpret verbal or written communication accurately, reliable internet access.
Reasonable accommodations may be made for qualified individuals with disabilities to perform essential job functions.
Additional Information Directive’s core value is People First. We’re committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetics, disability, age, or veteran status.
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As we continue to grow, we’re always seeking forward‑thinking individuals who thrive in fast‑paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.
Roles & Responsibilities
Oversee and lead a collection of Paid Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and continuous improvement
Drive referrals through client relationships and professional network
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns across multiple channels
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Understand the value of programmatic campaigns
Take responsibility for personal productivity and utilization
Work directly with the Associate Director to ensure internal and client goals are achieved
Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI
What You Offer
3+ years experience working at a performance/digital marketing agency
Experience working specifically with B2B SaaS/tech clients in an agency setting
Deep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel or other analytics platforms to make data‑driven decisions and optimize performance
Ability to drive results and measure via OKRs
Proven measurable success with mid‑market or enterprise accounts
A unique perspective on how to drive value for SaaS
Ability to translate and articulate strategy and tell stories with data
Competitive, curious, and true problem solver
Quality‑obsessed and passionate about advertising
Organize, prioritize, and manage multiple projects simultaneously
Travel to visit clients approximately once per year, as needed
What Success Looks Like
Build client trust and relationships that create consistent renewals
Effectively manage approximately five mid‑tier and enterprise accounts
Meet and exceed department‑level OKRs, such as client growth and goal attainment
Cross‑sell services that align with client goals and objectives
Clearly communicate results with client point of contact and executives
Demonstrate exceptional decision making in strategic account direction
What We Offer Base salary: $90,000 – $110,000 USD (US) with potential for bonus eligibility.
Medical, dental, vision, disability, and life insurance coverage for you and your family. 100% employer‑paid plan for you and 50% employer contribution for dependents.
Mental: Access to certified therapists through Spring Health, membership to Headspace.
Physical: Gympass.
Time Off: Unlimited PTO (2‑week minimum), paid company holidays, birthday off, end‑of‑year recharge, paid parental leave.
Financial: Traditional and Roth 401(k) with 3% company match.
Bonus: Annual bonus based on tenure, scaling over time.
Annual anniversary trip with peers and executive leadership.
Work Environment Requirements Remote‑first company. Work from anywhere in the US. Option to work from our state‑of‑the‑art offices in Irvine, CA. Also supports global locations (Canada, UK, Australia) for eligible positions.
Essential job duties include remote collaboration via Zoom and Slack, laptop use, reliable internet, and professional background expectations.
Requirements: Ability to remain stationary for extended periods, observe/interpret verbal or written communication accurately, reliable internet access.
Reasonable accommodations may be made for qualified individuals with disabilities to perform essential job functions.
Additional Information Directive’s core value is People First. We’re committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetics, disability, age, or veteran status.
#J-18808-Ljbffr