Tasting Room Expo
Lead Wine Ambassador – Merriam Vineyards (Healdsburg, CA)
Location: Healdsburg, California
Job Type: Full-Time, Hourly + Incentive
Reports to: General Manager
Join the Merriam Vineyards family and help shape one of Sonoma County’s most welcoming wine destinations. Located on the eastern edge of the Russian River Valley, Merriam Vineyards is a family-owned, organically farmed estate known for elegant, Old World–inspired wines and genuine hospitality. We are seeking a dynamic Tasting Room Manager to lead our hospitality team and help drive direct-to-consumer sales with warm hospitality.
Position Overview We’re seeking a dynamic and passionate Lead Wine Ambassador to join our hospitality team. This key position leads by example — providing warm, engaging, and educational tasting experiences, mentoring the ambassador team, and supporting the tasting room’s daily operations. If you love connecting with people, have a deep appreciation for fine wine, and thrive in a team-oriented environment, we’d love to meet you.
Key Responsibilities
Host exceptional wine tastings and estate experiences that convey Merriam Vineyards’ story and philosophy.
Lead by example on the tasting room floor, ensuring outstanding service and guest satisfaction.
Drive direct-to-consumer sales and wine club sign-ups through authentic relationship building.
Support daily operations including opening/closing duties, cash handling, and inventory management.
Assist in training, coaching, and supporting fellow ambassadors.
Participate in special events, wine club functions, and offsite pourings.
Maintain a clean, organized, and inviting guest environment.
Serve as a brand representative both onsite and within the community.
Qualifications
2+ years of winery or premium hospitality experience.
Strong wine knowledge; WSET or similar certification a plus.
Proven success in direct-to-consumer sales and wine club growth.
Excellent communication, interpersonal, and presentation skills.
Professional and team-oriented demeanor.
Tock and Commerce7 experience a plus.
Must be at least 21 years old and able to lift 40 lbs.
Must be able to stand for long periods of time.
Weekends required.
Availability on holidays and for special events is required.
Compensation & Benefits
Competitive hourly rate + sales incentives + wine club commission + tips.
Health, dental, vision insurance plus 401k.
Employee wine discounts and perks.
Collaborative and supportive team culture.
Opportunity for career growth within a family-owned estate winery.
How to Apply Please send your résumé and a brief cover letter sharing why you’re an ideal fit for this position.
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Job Type: Full-Time, Hourly + Incentive
Reports to: General Manager
Join the Merriam Vineyards family and help shape one of Sonoma County’s most welcoming wine destinations. Located on the eastern edge of the Russian River Valley, Merriam Vineyards is a family-owned, organically farmed estate known for elegant, Old World–inspired wines and genuine hospitality. We are seeking a dynamic Tasting Room Manager to lead our hospitality team and help drive direct-to-consumer sales with warm hospitality.
Position Overview We’re seeking a dynamic and passionate Lead Wine Ambassador to join our hospitality team. This key position leads by example — providing warm, engaging, and educational tasting experiences, mentoring the ambassador team, and supporting the tasting room’s daily operations. If you love connecting with people, have a deep appreciation for fine wine, and thrive in a team-oriented environment, we’d love to meet you.
Key Responsibilities
Host exceptional wine tastings and estate experiences that convey Merriam Vineyards’ story and philosophy.
Lead by example on the tasting room floor, ensuring outstanding service and guest satisfaction.
Drive direct-to-consumer sales and wine club sign-ups through authentic relationship building.
Support daily operations including opening/closing duties, cash handling, and inventory management.
Assist in training, coaching, and supporting fellow ambassadors.
Participate in special events, wine club functions, and offsite pourings.
Maintain a clean, organized, and inviting guest environment.
Serve as a brand representative both onsite and within the community.
Qualifications
2+ years of winery or premium hospitality experience.
Strong wine knowledge; WSET or similar certification a plus.
Proven success in direct-to-consumer sales and wine club growth.
Excellent communication, interpersonal, and presentation skills.
Professional and team-oriented demeanor.
Tock and Commerce7 experience a plus.
Must be at least 21 years old and able to lift 40 lbs.
Must be able to stand for long periods of time.
Weekends required.
Availability on holidays and for special events is required.
Compensation & Benefits
Competitive hourly rate + sales incentives + wine club commission + tips.
Health, dental, vision insurance plus 401k.
Employee wine discounts and perks.
Collaborative and supportive team culture.
Opportunity for career growth within a family-owned estate winery.
How to Apply Please send your résumé and a brief cover letter sharing why you’re an ideal fit for this position.
#J-18808-Ljbffr