Mastercard
Overview
Director, Product Portfolio Marketing Director, Product Portfolio Marketing to lead the marketing strategy for Mastercard Commerce Media. Reports to the Vice President of Product Portfolio Marketing, Consumer Acquisition & Engagement. This role defines, executes, and manages the marketing approach for Commerce Media. Collaborates with product management, sales, and regional marketing to ensure value propositions resonate with target audiences and drive business growth. Requires strong understanding of product lifecycle management, competitive positioning, and market trends, plus experience developing tailored marketing strategies for diverse customer segments. Key Responsibilities
Drive product portfolio strategy alignment in collaboration with product teams and broader integrated B2B marketing to achieve business goals. Manage the portfolio’s marketing strategy throughout the product lifecycle, including launches, growth, and maturity phases. Work with product management to align marketing objectives and support integrated B2B marketing strategies across channels. Develop compelling messaging and value propositions that differentiate the portfolio; conduct regular competitive analysis and customer research to refine positioning. Support product launches and campaigns; define the GTM playbook and translate features into customer-focused messaging for specific buyer personas. Leverage market research, customer insights, sales insights, and competitive intelligence to inform portfolio strategies and identify growth opportunities. Track and report the performance of product marketing initiatives using data and analytics; continuously assess and improve results. Qualifications
Proven experience in product marketing, preferably in a B2B environment. Experience in ad-tech, martech, or digital media, in both high-growth and large, matrixed enterprises. Strong understanding of product lifecycle management, competitive positioning, and market trends. Demonstrated success in developing and executing marketing strategies that drive business growth. Experience working with cross-functional teams, including product, sales, and regional marketing. Excellent communication and leadership skills with the ability to influence stakeholders at all levels. Data-driven mindset with the ability to leverage insights for strategic decision-making. Company Information and Benefits
Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disability, veteran status, or any other characteristic protected by law. In the US or Canada, accommodations are available during the application process. Please contact Reasonable Accommodations at reasonable_accommodation@mastercard.com with the type of accommodation requested. Compensation and benefits vary by location and role. Benefits generally include health insurance, flexible spending accounts, paid leave, 401k with company match, tuition reimbursement, fitness reimbursement, and other programs. Location, Seniority, Employment Type, and Job Function
Seniority level: Director Employment type: Full-time Job function: Marketing and Sales Industries: Financial Services, IT Services and IT Consulting, Technology, Information and Internet
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Director, Product Portfolio Marketing Director, Product Portfolio Marketing to lead the marketing strategy for Mastercard Commerce Media. Reports to the Vice President of Product Portfolio Marketing, Consumer Acquisition & Engagement. This role defines, executes, and manages the marketing approach for Commerce Media. Collaborates with product management, sales, and regional marketing to ensure value propositions resonate with target audiences and drive business growth. Requires strong understanding of product lifecycle management, competitive positioning, and market trends, plus experience developing tailored marketing strategies for diverse customer segments. Key Responsibilities
Drive product portfolio strategy alignment in collaboration with product teams and broader integrated B2B marketing to achieve business goals. Manage the portfolio’s marketing strategy throughout the product lifecycle, including launches, growth, and maturity phases. Work with product management to align marketing objectives and support integrated B2B marketing strategies across channels. Develop compelling messaging and value propositions that differentiate the portfolio; conduct regular competitive analysis and customer research to refine positioning. Support product launches and campaigns; define the GTM playbook and translate features into customer-focused messaging for specific buyer personas. Leverage market research, customer insights, sales insights, and competitive intelligence to inform portfolio strategies and identify growth opportunities. Track and report the performance of product marketing initiatives using data and analytics; continuously assess and improve results. Qualifications
Proven experience in product marketing, preferably in a B2B environment. Experience in ad-tech, martech, or digital media, in both high-growth and large, matrixed enterprises. Strong understanding of product lifecycle management, competitive positioning, and market trends. Demonstrated success in developing and executing marketing strategies that drive business growth. Experience working with cross-functional teams, including product, sales, and regional marketing. Excellent communication and leadership skills with the ability to influence stakeholders at all levels. Data-driven mindset with the ability to leverage insights for strategic decision-making. Company Information and Benefits
Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disability, veteran status, or any other characteristic protected by law. In the US or Canada, accommodations are available during the application process. Please contact Reasonable Accommodations at reasonable_accommodation@mastercard.com with the type of accommodation requested. Compensation and benefits vary by location and role. Benefits generally include health insurance, flexible spending accounts, paid leave, 401k with company match, tuition reimbursement, fitness reimbursement, and other programs. Location, Seniority, Employment Type, and Job Function
Seniority level: Director Employment type: Full-time Job function: Marketing and Sales Industries: Financial Services, IT Services and IT Consulting, Technology, Information and Internet
#J-18808-Ljbffr