Capgemini
Tech Analyst (Marketing BA)
at
Capgemini , New York, NY
Senior level: Mid‑Senior; Employment type: Full‑time; Function: Business Development and Sales; Industry: IT Services and IT Consulting.
Key Responsibilities
Requirements Gathering Analysis:
Understand complex challenges and, using research, personal experience and business assessment capabilities, clearly define problems, identify opportunities, drive innovative ideas and recommend actionable, prioritized next steps to make a big impact on customer needs.
Collaborate with marketing product and technology teams to gather and document business requirements for Martech solutions.
Analyze complex marketing workflows and translate them into functional and technical specifications.
Define data flows, integration points and dependencies across platforms (CRM, CMS, CDP, analytics).
Marketing Technology Expertise:
Work across a broad MarTech stack including campaign management, personalization, analytics and automation tools; understand marketing operations, customer journeys, segmentation and targeting strategies; support platform evaluations, capability assessments and solution recommendations.
Solution Design and Delivery Support:
Partner with architects and developers to ensure solutions align with business goals and technical feasibility; participate in design reviews, sprint planning and UAT to ensure requirements are met; create wireframes, process flows and documentation to support implementation.
Stakeholder Engagement and Communication:
Act as a liaison between marketing, IT and vendor teams; facilitate workshops, demos and feedback sessions to refine requirements and validate solutions; provide clear and concise reporting on progress, risks and dependencies.
Required Qualifications
8–10 years of experience as a Business Analyst, preferably in marketing technology or digital transformation.
Strong understanding of MarTech platforms, data models and campaign operations.
Experience defining and managing complex requirements across cross‑functional teams.
Knowledge of digital marketing tools (SEO, SEM, email marketing, display advertising, PPC, etc.).
Knowledge of content strategy and execution covering social media.
Excellent analytical, documentation and communication skills.
Knowledge of web analytics and key metrics (bounce rate, average time on site, CPA, CPC, etc.).
Understanding of UX/UI aspects in the marketing funnel.
Familiarity with Agile/Scrum methodologies and tools (Jira, Confluence, etc.).
Preferred Qualifications
Experience in the insurance domain or other regulated industries.
Exposure to platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, Google Analytics or CDPs.
Knowledge of data privacy regulations (GDPR, CCPA) and compliance considerations.
Benefits
Flexible work
Healthcare including dental, vision, mental health and well‑being programs
Financial well‑being programs such as 401(k) and Employee Share Ownership Plan
Paid time off and paid holidays
Paid parental leave
Family‑building benefits like adoption assistance, surrogacy and cryopreservation
Social well‑being benefits such as subsidized backup child/elder care and tutoring
Mentoring, coaching and learning programs
Employee Resource Groups
Disaster relief support for eligible employees
Pay Range Base salary range: $90,000 – $95,000 per year. This role may also be eligible for variable compensation, bonuses or commissions. Full‑time regular employees are eligible for paid time off, medical/dental/vision insurance, 401(k) and any other benefits to eligible employees.
Equal Opportunity Employer Capgemini is an Equal Opportunity Employer committed to diversity, equity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law. Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.
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at
Capgemini , New York, NY
Senior level: Mid‑Senior; Employment type: Full‑time; Function: Business Development and Sales; Industry: IT Services and IT Consulting.
Key Responsibilities
Requirements Gathering Analysis:
Understand complex challenges and, using research, personal experience and business assessment capabilities, clearly define problems, identify opportunities, drive innovative ideas and recommend actionable, prioritized next steps to make a big impact on customer needs.
Collaborate with marketing product and technology teams to gather and document business requirements for Martech solutions.
Analyze complex marketing workflows and translate them into functional and technical specifications.
Define data flows, integration points and dependencies across platforms (CRM, CMS, CDP, analytics).
Marketing Technology Expertise:
Work across a broad MarTech stack including campaign management, personalization, analytics and automation tools; understand marketing operations, customer journeys, segmentation and targeting strategies; support platform evaluations, capability assessments and solution recommendations.
Solution Design and Delivery Support:
Partner with architects and developers to ensure solutions align with business goals and technical feasibility; participate in design reviews, sprint planning and UAT to ensure requirements are met; create wireframes, process flows and documentation to support implementation.
Stakeholder Engagement and Communication:
Act as a liaison between marketing, IT and vendor teams; facilitate workshops, demos and feedback sessions to refine requirements and validate solutions; provide clear and concise reporting on progress, risks and dependencies.
Required Qualifications
8–10 years of experience as a Business Analyst, preferably in marketing technology or digital transformation.
Strong understanding of MarTech platforms, data models and campaign operations.
Experience defining and managing complex requirements across cross‑functional teams.
Knowledge of digital marketing tools (SEO, SEM, email marketing, display advertising, PPC, etc.).
Knowledge of content strategy and execution covering social media.
Excellent analytical, documentation and communication skills.
Knowledge of web analytics and key metrics (bounce rate, average time on site, CPA, CPC, etc.).
Understanding of UX/UI aspects in the marketing funnel.
Familiarity with Agile/Scrum methodologies and tools (Jira, Confluence, etc.).
Preferred Qualifications
Experience in the insurance domain or other regulated industries.
Exposure to platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, Google Analytics or CDPs.
Knowledge of data privacy regulations (GDPR, CCPA) and compliance considerations.
Benefits
Flexible work
Healthcare including dental, vision, mental health and well‑being programs
Financial well‑being programs such as 401(k) and Employee Share Ownership Plan
Paid time off and paid holidays
Paid parental leave
Family‑building benefits like adoption assistance, surrogacy and cryopreservation
Social well‑being benefits such as subsidized backup child/elder care and tutoring
Mentoring, coaching and learning programs
Employee Resource Groups
Disaster relief support for eligible employees
Pay Range Base salary range: $90,000 – $95,000 per year. This role may also be eligible for variable compensation, bonuses or commissions. Full‑time regular employees are eligible for paid time off, medical/dental/vision insurance, 401(k) and any other benefits to eligible employees.
Equal Opportunity Employer Capgemini is an Equal Opportunity Employer committed to diversity, equity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law. Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.
#J-18808-Ljbffr