BlueStar US
Business Development Manager
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Business Development Manager
role at
BlueStar US
Company Overview BlueStar is a leading global solutions-based distributor of Point-of-Sale, Bar-coding, data collection, radio frequency identification (RFID), and Wireless mobility products. BlueStar works exclusively with Value Added Reseller Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award‑winning technical support, and is an authorized service centre for a growing number of manufacturers.
Position Overview The Business Development Manager is part of the US Marketing Department and is responsible for representing a vendor and developing and managing relationships with channel partners in alignment with the annual business and marketing plan. This is a hybrid work position. Employees must report to the BlueStar headquarters in Hebron, KY two days per week for collaboration and can work from a home office the remaining three days. BlueStar business hours apply.
Essential Job Functions
Expertise of vendor's products, programs, policies, and value‑adds
Expertise of BlueStar's programs, policies, procedures, and value‑adds
Contribute to vendor/BlueStar quarterly business reviews (QBRs)
Achieve growth targets for BlueStar and vendor key performance indicators (KPIs)
Key Relationships
Internal: Build and maintain relationships with BlueStar Sales Team (liaise with other internal functional groups)
Vendor: Build and maintain relationships with key vendor contacts and channel sales team
External: Cultivate and maintain relationships with target accounts, value‑added resellers (VARs), and independent software vendors (ISVs). This includes regular contact and visits with accounts.
Estimated travel 30‑40 %
Passport required; may have to attend an international trade show
Business Development
Contribute to the joint annual business and marketing plan for the sales region
Execute the plan to achieve quarterly KPIs, including sales‑out goal for overall revenue and target account growth
Provide support to BlueStar Sales team and VAR partners regarding inquiries related to the vendor
Assist in vendor product trainings for BlueStar Sales team
Coordinate and lead trainings with channel partners
Manage the BlueStar/vendor pipeline and deal closure related to the region
Recruit and onboard ISVs and VARs into BlueStar and vendor partner programs
Represent vendor at BlueStar roadshows and tradeshows
Understand marketing campaign capabilities and be a marketing consultant for partners to develop business and marketing plans that generate demand and brand preference
Stay up‑to‑date on the latest market trends; use business intelligence tools to analyze data and dashboards
Qualifications
Complete understanding of all aspects of added‑value business development
A four‑year college degree and three years of work experience in Sales, Marketing, or Business Development is preferred
Understand distribution models and basic concepts of reseller channels
Knowledge of the POS, Networking, and AIDC channel is a plus
Comfortable working in a team with diverse responsibilities and personalities
Has an understanding of accounting principles for budgets, MDF, and Co‑op marketing funds
Competencies
Concentration: Manage multiple tasks and projects, prioritize workload, and maintain focus to meet deadlines
Goal‑Oriented: Establish goals and deliverables, create plans, and execute with minimal supervision
Interpersonal Skills & Communication: Comfortable working with customers directly and corresponding through multiple modes, including virtual, phone, e‑mail, and in‑person. Capable of working independently and within a team environment
Presentation: Stand in front of a group of people and share information and insights about the business
Proficient with Microsoft Office Suite and Power BI: Intermediate knowledge of Excel (VLOOKUP, addition, subtraction, multiplication, division), Word (build presentations in PowerPoint), and Power BI for extracting, analyzing, and drawing conclusions from basic data sets
Core Values
Customer‑Centric
Integrity
Teamwork
Knowledge
Desire to Win
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Business Development and Sales
Industries IT Services and IT Consulting
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Business Development Manager
role at
BlueStar US
Company Overview BlueStar is a leading global solutions-based distributor of Point-of-Sale, Bar-coding, data collection, radio frequency identification (RFID), and Wireless mobility products. BlueStar works exclusively with Value Added Reseller Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award‑winning technical support, and is an authorized service centre for a growing number of manufacturers.
Position Overview The Business Development Manager is part of the US Marketing Department and is responsible for representing a vendor and developing and managing relationships with channel partners in alignment with the annual business and marketing plan. This is a hybrid work position. Employees must report to the BlueStar headquarters in Hebron, KY two days per week for collaboration and can work from a home office the remaining three days. BlueStar business hours apply.
Essential Job Functions
Expertise of vendor's products, programs, policies, and value‑adds
Expertise of BlueStar's programs, policies, procedures, and value‑adds
Contribute to vendor/BlueStar quarterly business reviews (QBRs)
Achieve growth targets for BlueStar and vendor key performance indicators (KPIs)
Key Relationships
Internal: Build and maintain relationships with BlueStar Sales Team (liaise with other internal functional groups)
Vendor: Build and maintain relationships with key vendor contacts and channel sales team
External: Cultivate and maintain relationships with target accounts, value‑added resellers (VARs), and independent software vendors (ISVs). This includes regular contact and visits with accounts.
Estimated travel 30‑40 %
Passport required; may have to attend an international trade show
Business Development
Contribute to the joint annual business and marketing plan for the sales region
Execute the plan to achieve quarterly KPIs, including sales‑out goal for overall revenue and target account growth
Provide support to BlueStar Sales team and VAR partners regarding inquiries related to the vendor
Assist in vendor product trainings for BlueStar Sales team
Coordinate and lead trainings with channel partners
Manage the BlueStar/vendor pipeline and deal closure related to the region
Recruit and onboard ISVs and VARs into BlueStar and vendor partner programs
Represent vendor at BlueStar roadshows and tradeshows
Understand marketing campaign capabilities and be a marketing consultant for partners to develop business and marketing plans that generate demand and brand preference
Stay up‑to‑date on the latest market trends; use business intelligence tools to analyze data and dashboards
Qualifications
Complete understanding of all aspects of added‑value business development
A four‑year college degree and three years of work experience in Sales, Marketing, or Business Development is preferred
Understand distribution models and basic concepts of reseller channels
Knowledge of the POS, Networking, and AIDC channel is a plus
Comfortable working in a team with diverse responsibilities and personalities
Has an understanding of accounting principles for budgets, MDF, and Co‑op marketing funds
Competencies
Concentration: Manage multiple tasks and projects, prioritize workload, and maintain focus to meet deadlines
Goal‑Oriented: Establish goals and deliverables, create plans, and execute with minimal supervision
Interpersonal Skills & Communication: Comfortable working with customers directly and corresponding through multiple modes, including virtual, phone, e‑mail, and in‑person. Capable of working independently and within a team environment
Presentation: Stand in front of a group of people and share information and insights about the business
Proficient with Microsoft Office Suite and Power BI: Intermediate knowledge of Excel (VLOOKUP, addition, subtraction, multiplication, division), Word (build presentations in PowerPoint), and Power BI for extracting, analyzing, and drawing conclusions from basic data sets
Core Values
Customer‑Centric
Integrity
Teamwork
Knowledge
Desire to Win
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Business Development and Sales
Industries IT Services and IT Consulting
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