BlueStar, Inc.
Overview
BlueStar is a leading global solutions-based distributor of point-of-sale, bar-coding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with Value Added Reseller Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers.
Role The Business Development Manager is part of the US Marketing Department and is responsible for representing a technology vendor. They will identify new market opportunities for the line, forge strategic partnerships, and manage channel relationships to increase revenue and expand the market presence. They are creative problem solvers with a hunter mindset and work to execute the annual business and marketing plan.
Location and Onboarding During the first 90-days, the individual may be required to work up to 5-days per week in the office for onboarding and training. This is a hybrid work position. Employee must report into the BlueStar Hebron, KY headquarters two days per week for collaboration, and can work from their home office the three remaining days. BlueStar business hours apply.
Responsibilities
Business and Product Knowledge
Expertise of vendor's products, programs, policies, and value-adds
Expertise of BlueStar's programs, policies, procedures, and value-adds
Contribute to quarterly business reviews (QBRs)
Achieve growth targets, KPIs, and OKRs
Key Relationships
Internal: Build and maintain relationships with BlueStar Sales Team (liaise with other internal functional groups)
Vendor: Build and maintain relationships with key vendor contacts and channel sales team
External: Cultivate and maintain relationships with partners including value-added resellers (VARs), managed service providers (MSPs), and independent software vendors (ISVs). This includes regular contact and visits with accounts.
Business Development
Contribute to the vendor annual business and marketing plan for US region. Execute the plan to achieve objectives.
Align development objectives with Sales team and clients and support inquiries related to the vendor
Assist in vendor product training for BlueStar Sales team
Coordinate and lead training with channel partners
Manage the BlueStar/vendor pipeline and deal closure related to region
Recruit and onboard ISVs, VARs, MSPs into BlueStar and vendor partner programs
Represent vendor at roadshows and tradeshows, and conduct in-person customer visits
Utilize digital toolsets to prospect and generate leads
Understand marketing campaign tactics. Be a marketing consultant for partners to develop business and marketing plans that generate demand and brand preference
Stay up to date on the latest market trends. Use business intelligence tools to analyze data and dashboards for prospecting
Qualifications
Complete understanding of all aspects of added value business development
A four-year college degree and 5-7 years of work experience in Sales, Marketing, or Business Development is preferred
Understand distribution models and basic concepts of reseller channels
Knowledge of the POS, Networking, and AIDC channel is a plus
Comfortable working in a team with diverse skillsets
Understands accounting principles for budgets, MDF, and Co-op marketing funds
Ability to travel, estimated 25-35%.
Passport required. May have to attend an international trade show.
Competencies
Concentration: Can manage multiple tasks and projects, and has the ability to prioritize workload. Maintains focus on primary tasks to meet deadlines and advance projects
Goal-Oriented: Capable of establishing goals and deliverables, constructing plans, executing with minimal supervision, and meeting deadlines
Interpersonal Skills & Communication: Comfortable working with customers directly and corresponding through multiple modes of communication including virtual, phone, e-mail, and in-person. Can work independently on projects and within a team environment
Presentation: Ability to stand up in front of a group of people, and share information and insights about the business
Proficient with the Microsoft Office Suite and Power BI: Has an intermediate knowledge of Excel including how to do vlookups, addition, subtraction, multiplication, and division. Has intermediate knowledge of Word and can build presentations in PowerPoint. Comfortable using Power BI to extract, analyze, and make conclusions from basic data sets.
Core Values
Customer-Centric
Integrity
Teamwork
Knowledge
Desire to Win
#J-18808-Ljbffr
Role The Business Development Manager is part of the US Marketing Department and is responsible for representing a technology vendor. They will identify new market opportunities for the line, forge strategic partnerships, and manage channel relationships to increase revenue and expand the market presence. They are creative problem solvers with a hunter mindset and work to execute the annual business and marketing plan.
Location and Onboarding During the first 90-days, the individual may be required to work up to 5-days per week in the office for onboarding and training. This is a hybrid work position. Employee must report into the BlueStar Hebron, KY headquarters two days per week for collaboration, and can work from their home office the three remaining days. BlueStar business hours apply.
Responsibilities
Business and Product Knowledge
Expertise of vendor's products, programs, policies, and value-adds
Expertise of BlueStar's programs, policies, procedures, and value-adds
Contribute to quarterly business reviews (QBRs)
Achieve growth targets, KPIs, and OKRs
Key Relationships
Internal: Build and maintain relationships with BlueStar Sales Team (liaise with other internal functional groups)
Vendor: Build and maintain relationships with key vendor contacts and channel sales team
External: Cultivate and maintain relationships with partners including value-added resellers (VARs), managed service providers (MSPs), and independent software vendors (ISVs). This includes regular contact and visits with accounts.
Business Development
Contribute to the vendor annual business and marketing plan for US region. Execute the plan to achieve objectives.
Align development objectives with Sales team and clients and support inquiries related to the vendor
Assist in vendor product training for BlueStar Sales team
Coordinate and lead training with channel partners
Manage the BlueStar/vendor pipeline and deal closure related to region
Recruit and onboard ISVs, VARs, MSPs into BlueStar and vendor partner programs
Represent vendor at roadshows and tradeshows, and conduct in-person customer visits
Utilize digital toolsets to prospect and generate leads
Understand marketing campaign tactics. Be a marketing consultant for partners to develop business and marketing plans that generate demand and brand preference
Stay up to date on the latest market trends. Use business intelligence tools to analyze data and dashboards for prospecting
Qualifications
Complete understanding of all aspects of added value business development
A four-year college degree and 5-7 years of work experience in Sales, Marketing, or Business Development is preferred
Understand distribution models and basic concepts of reseller channels
Knowledge of the POS, Networking, and AIDC channel is a plus
Comfortable working in a team with diverse skillsets
Understands accounting principles for budgets, MDF, and Co-op marketing funds
Ability to travel, estimated 25-35%.
Passport required. May have to attend an international trade show.
Competencies
Concentration: Can manage multiple tasks and projects, and has the ability to prioritize workload. Maintains focus on primary tasks to meet deadlines and advance projects
Goal-Oriented: Capable of establishing goals and deliverables, constructing plans, executing with minimal supervision, and meeting deadlines
Interpersonal Skills & Communication: Comfortable working with customers directly and corresponding through multiple modes of communication including virtual, phone, e-mail, and in-person. Can work independently on projects and within a team environment
Presentation: Ability to stand up in front of a group of people, and share information and insights about the business
Proficient with the Microsoft Office Suite and Power BI: Has an intermediate knowledge of Excel including how to do vlookups, addition, subtraction, multiplication, and division. Has intermediate knowledge of Word and can build presentations in PowerPoint. Comfortable using Power BI to extract, analyze, and make conclusions from basic data sets.
Core Values
Customer-Centric
Integrity
Teamwork
Knowledge
Desire to Win
#J-18808-Ljbffr