Directive
Senior Paid Media Strategist (Remote US) - Future Opening
Directive, Austin, Texas, us, 78716
Senior Paid Media Strategist (Remote US) - Future Opening
Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation methodology focusing on SQLs and Customers rather than traditional metrics such as MQLs.
As a Paid Media Strategist, you will create high-performing paid media strategies for enterprise SaaS businesses, collaborating with clients and internal stakeholders to deliver custom Paid Media accounts.
Roles & Responsibilities
Oversee and lead a collection of Paid Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to ensure alignment on tasks and quality
Drive referrals via client relationships and professional network
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns across multiple channels
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Understand the value of programmatic campaigns
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are being achieved
Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI
What You Offer
3+ years experience working at a performance/digital marketing agency
Experience working specifically with B2B SaaS/tech clients in an agency setting
Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize performance
Ability to drive results and measure via OCT
Proven and measurable success with mid-market or enterprise accounts
A unique perspective on how to drive value for SaaS
Ability to translate and articulate strategy and tell stories with data
Equal parts competitive and curious; you’re a true problem solver
You live on the cutting edge of the industry, always looking for opportunities to grow and share
Ability to organize, prioritize and manage multiple projects simultaneously
You’re quality-obsessed and have not lost your soul for advertising
Travel to visit clients approximately once per year, per client or as needed
Benefits
Annual base salary range $90,000–$110,000 USD with potential for bonus eligibility
Medical, dental, vision plans, disability, and life insurance coverage
100% employer-paid health plan for you and 50% contribution for dependents
Unlimited PTO (minimum 2 weeks), paid company holidays, birthday off, end of year recharge, paid parental leave
Traditional and Roth 401(k) with 3% company match
Annual bonus based on tenure
Annual anniversary trip with peers and leadership
Remote-first environment, work from anywhere in the United States
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As a Paid Media Strategist, you will create high-performing paid media strategies for enterprise SaaS businesses, collaborating with clients and internal stakeholders to deliver custom Paid Media accounts.
Roles & Responsibilities
Oversee and lead a collection of Paid Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to ensure alignment on tasks and quality
Drive referrals via client relationships and professional network
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns across multiple channels
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Understand the value of programmatic campaigns
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are being achieved
Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI
What You Offer
3+ years experience working at a performance/digital marketing agency
Experience working specifically with B2B SaaS/tech clients in an agency setting
Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize performance
Ability to drive results and measure via OCT
Proven and measurable success with mid-market or enterprise accounts
A unique perspective on how to drive value for SaaS
Ability to translate and articulate strategy and tell stories with data
Equal parts competitive and curious; you’re a true problem solver
You live on the cutting edge of the industry, always looking for opportunities to grow and share
Ability to organize, prioritize and manage multiple projects simultaneously
You’re quality-obsessed and have not lost your soul for advertising
Travel to visit clients approximately once per year, per client or as needed
Benefits
Annual base salary range $90,000–$110,000 USD with potential for bonus eligibility
Medical, dental, vision plans, disability, and life insurance coverage
100% employer-paid health plan for you and 50% contribution for dependents
Unlimited PTO (minimum 2 weeks), paid company holidays, birthday off, end of year recharge, paid parental leave
Traditional and Roth 401(k) with 3% company match
Annual bonus based on tenure
Annual anniversary trip with peers and leadership
Remote-first environment, work from anywhere in the United States
#J-18808-Ljbffr