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Perk

Outbound Email Strategist - US

Perk, Boston, Massachusetts, us, 02298

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About Us

Perk (formerly TravelPerk) is an intelligent platform for travel and spend management that automates everything from bookings to expense and invoice processing. By eliminating manual shadow work, we free up employee time, boost morale, and enable real innovation. Trusted by over 10,000 organizations worldwide—including Wise, On Running, Breitling, and Fabletics—Perk tackles the 7-hour weekly loss of productivity that costs a $1.7 trillion problem. Founded in 2015, the company now has more than 1,800 employees across 12 global offices with headquarters in London and Boston. About The Role

We’re looking for an experienced and highly creative Outbound Email Strategist to join our revenue team. This self‑starter will build targeted contact lists, develop compelling email campaigns, and rigorously test to maximize conversion rates—all to drive business development through strategic outbound email. Key Responsibilities

Strategy & Planning: Develop and execute the overall outbound email strategy to generate qualified leads and grow our sales pipeline. List Building & Management: Own the end‑to‑end list‑building process, identify high‑potential contacts across verticals, and maintain list hygiene and segmentation. Creative Development & Testing: Design, write, and deploy engaging email sequences and new creatives (copy, subject lines, calls‑to‑action). Manage A/B and multivariate testing to continually improve open, click‑through, and reply rates. Performance Analysis: Track, analyze, and report on key email performance metrics, providing actionable insights to refine future campaigns. Compliance: Ensure all outbound email activities adhere to anti‑spam laws and best practices (e.g., CAN‑SPAM, GDPR). Required Qualifications

Experience: 2+ years in outbound email strategy, cold email, or B2B lead‑generation. Creativity: Proven ability to craft persuasive, personalized, and attention‑grabbing email copy. Technical Skills: Proficiency with email sending platforms (e.g., Apollo, Outreach, Salesloft) and CRM software (e.g., Salesforce, HubSpot). Analytical Mindset: Strong analytical skills with data‑driven decision making. Self‑Management: Excellent organizational skills to manage multiple campaigns from list building to reporting. Tooling: Experience with Salesforce, Outreach, BlueBirds, LinkedIn Sales Navigator, and Apollo. Why Join Us?

You’ll have the autonomy to design and implement your best ideas, directly impacting the company’s growth trajectory. If you are passionate about cold outreach and driven by measurable results, we want to hear from you. Compensation

The role combines a base salary of $89,500‑$105,000 with commissions and stock options. Total on‑target earnings (base + commission) are $114,500‑$130,000. The commission structure ties to revenue and retention targets. Benefits

Competitive compensation and equity ownership 20 vacation days and 12 public holidays Three medical plan options with company contributions and HSA for HDHP plans Dental, vision, and Wellhub gym subscription from day one Life and disability coverage from day one, with add‑on options 401(k) with company match Pet insurance partner discounts Annual summer party and other Perk events Spring Health wellbeing partner: 12× therapy and 12× coaching sessions 12‑16 weeks paid parental leave 16 paid volunteer hours per year Up to 20 “Work from Anywhere” days per year Four‑week fully paid sabbatical after 5 years Relocation support to hubs or one‑time assistance How We Work

We adopt an IRL‑first approach—team members gather in‑person three days a week. This role must be based within commuting distance of our hubs, though relocation is possible for qualifying candidates. Protect Yourself from Recruitment Scams

All official Perk communication comes from addresses ending in @perk.com or @externalperk.com, verified social media channels, or recruiters listed on our official LinkedIn page. Authentic Perk messages will never ask you to pay for equipment, training, or fees, request early bank details, or use unofficial apps like WhatsApp, Telegram, or Signal. If unsure, forward suspicious messages to security@perk.com for verification. Seniority Level

Mid‑Senior level Employment Type

Full‑time Job Function

Marketing

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