Perk
Outbound Email Strategist - US
Join to apply for the
Outbound Email Strategist - US
role at
Perk . 4 days ago Be among the first 25 applicants.
About Us Perk (formerly TravelPerk) is the intelligent platform for travel and spend management. Built to tackle the time‑consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we’re on a mission to power real work, with real impact.
We’re trusted by more than 10,000 companies worldwide, including Wise, On Running, Breitling, and Fabletics, and we’re tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem.
Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work.
At Perk, we’re driven by our values, like being an owner, delivering a 7-star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential. Our talent team brings together leading minds from the travel and SaaS industries, representing over 70 countries. If you’re excited about having a real impact and shaping how millions of people experience work, we’d love you on the team.
Visit www.perk.com to learn more.
About The Role We're looking for an experienced and
highly creative Outbound Email Strategist
to join our revenue team. This role is perfect for a self‑starter who thrives on building targeted contact lists, developing compelling email campaigns, and rigorously testing to maximize conversion rates. You will be instrumental in driving our business development efforts through strategic outbound email communication.
Key Responsibilities
Strategy & Planning: Develop and execute the overall outbound email strategy to generate qualified leads and drive sales pipeline growth.
List Building & Management: Own the end‑to‑end list building process, identifying and sourcing high‑potential target contacts across various verticals and maintaining list hygiene and segmentation.
Creative Development & Testing: Design, write, and deploy engaging email sequences and new creatives (copy, subject lines, calls‑to‑action). Manage the effectiveness and testing (A/B testing, multivariate testing) of all creatives to continually improve open rates, click‑through rates, and reply rates.
Performance Analysis: Track, analyze, and report on key email performance metrics, providing actionable insights to refine and optimize future campaigns.
Compliance: Ensure all outbound email activities adhere strictly to anti‑spam laws and best practices (e.g., CAN‑SPAM, GDPR).
Required Qualifications
Experience: 2+ years of direct past experience in an Outbound Email Strategy, Cold Email, or B2B Lead Generation role.
Creativity: A genuine enthusiasm for creativity and a proven ability to craft persuasive, personalized, and attention‑grabbing email copy that resonates with target audiences.
Technical Skills: Proficiency with email sending platforms (e.g., Apollo, Outreach, Salesloft) and CRM software (e.g., Salesforce, HubSpot).
Analytical Mindset: Strong analytical skills with the ability to interpret data, draw conclusions, and make data‑driven decisions.
Self‑Management: Excellent organizational skills and the ability to manage multiple campaigns and projects simultaneously, from list building through execution and reporting.
Tooling: Experience with Salesforce, Outreach, BlueBirds, LinkedIn Sales Navigator, Apollo.
Why Join Us? You’ll have the autonomy to design and implement your best ideas, directly impacting the company's growth trajectory. If you are passionate about the craft of cold outreach and driven by measurable results, we want to hear from you!
Compensation & Benefits Compensation : Salary, commissions, and stock options. Base salary range is $89,500 – $105,000, and total on‑target earnings (base + commission) are $114,500 – $130,000. Commission structure tied to achieving revenue & retention targets.
Benefits
Competitive compensation and equity ownership.
20 vacation days and 12 public holidays.
Three medical plans to choose from, company contributions, and HSA with HDHP plan.
Additional comprehensive benefit plans covering dental, vision, and Wellhub’s gym subscription from start date.
Life and disability policies from start date, with optional voluntary buy‑up plans.
401(k) plan with company matching contributions.
Pet insurance partner discounts.
Annual summer party and other Perk events.
Spring Health wellbeing partner offering 12x therapy and 12x coaching sessions for you and your loved ones.
12‑16 weeks paid parental leave.
16 paid hours per year to volunteer.
Up to 20 “Work from Anywhere” days per year.
Four‑week fully paid sabbatical after 5 years.
Relocation support for hub moves.
How We Work We take an IRL‑first approach to work: the team works together in‑person 3 days a week. This role requires you to be based within commuting distance of our hubs. For certain roles, we can help with relocation from anywhere in the world. English is the official language at the office. Submit resume in English.
Equal Opportunity Employer Perk is an equal opportunity employer; we welcome applicants regardless of how you look, where you’re from, or anything else that defines you.
Protect Yourself from Recruitment Scams All official communication from Perk will come from email addresses ending in @perk.com or @externalperk.com, our verified social media channels, or recruiters on our official LinkedIn page. We will never ask you to pay for equipment, training, or fees, request sensitive personal information, or communicate through unofficial apps like WhatsApp. If you receive a suspicious message, forward it to security@perk.com.
#J-18808-Ljbffr
Outbound Email Strategist - US
role at
Perk . 4 days ago Be among the first 25 applicants.
About Us Perk (formerly TravelPerk) is the intelligent platform for travel and spend management. Built to tackle the time‑consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we’re on a mission to power real work, with real impact.
We’re trusted by more than 10,000 companies worldwide, including Wise, On Running, Breitling, and Fabletics, and we’re tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem.
Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work.
At Perk, we’re driven by our values, like being an owner, delivering a 7-star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential. Our talent team brings together leading minds from the travel and SaaS industries, representing over 70 countries. If you’re excited about having a real impact and shaping how millions of people experience work, we’d love you on the team.
Visit www.perk.com to learn more.
About The Role We're looking for an experienced and
highly creative Outbound Email Strategist
to join our revenue team. This role is perfect for a self‑starter who thrives on building targeted contact lists, developing compelling email campaigns, and rigorously testing to maximize conversion rates. You will be instrumental in driving our business development efforts through strategic outbound email communication.
Key Responsibilities
Strategy & Planning: Develop and execute the overall outbound email strategy to generate qualified leads and drive sales pipeline growth.
List Building & Management: Own the end‑to‑end list building process, identifying and sourcing high‑potential target contacts across various verticals and maintaining list hygiene and segmentation.
Creative Development & Testing: Design, write, and deploy engaging email sequences and new creatives (copy, subject lines, calls‑to‑action). Manage the effectiveness and testing (A/B testing, multivariate testing) of all creatives to continually improve open rates, click‑through rates, and reply rates.
Performance Analysis: Track, analyze, and report on key email performance metrics, providing actionable insights to refine and optimize future campaigns.
Compliance: Ensure all outbound email activities adhere strictly to anti‑spam laws and best practices (e.g., CAN‑SPAM, GDPR).
Required Qualifications
Experience: 2+ years of direct past experience in an Outbound Email Strategy, Cold Email, or B2B Lead Generation role.
Creativity: A genuine enthusiasm for creativity and a proven ability to craft persuasive, personalized, and attention‑grabbing email copy that resonates with target audiences.
Technical Skills: Proficiency with email sending platforms (e.g., Apollo, Outreach, Salesloft) and CRM software (e.g., Salesforce, HubSpot).
Analytical Mindset: Strong analytical skills with the ability to interpret data, draw conclusions, and make data‑driven decisions.
Self‑Management: Excellent organizational skills and the ability to manage multiple campaigns and projects simultaneously, from list building through execution and reporting.
Tooling: Experience with Salesforce, Outreach, BlueBirds, LinkedIn Sales Navigator, Apollo.
Why Join Us? You’ll have the autonomy to design and implement your best ideas, directly impacting the company's growth trajectory. If you are passionate about the craft of cold outreach and driven by measurable results, we want to hear from you!
Compensation & Benefits Compensation : Salary, commissions, and stock options. Base salary range is $89,500 – $105,000, and total on‑target earnings (base + commission) are $114,500 – $130,000. Commission structure tied to achieving revenue & retention targets.
Benefits
Competitive compensation and equity ownership.
20 vacation days and 12 public holidays.
Three medical plans to choose from, company contributions, and HSA with HDHP plan.
Additional comprehensive benefit plans covering dental, vision, and Wellhub’s gym subscription from start date.
Life and disability policies from start date, with optional voluntary buy‑up plans.
401(k) plan with company matching contributions.
Pet insurance partner discounts.
Annual summer party and other Perk events.
Spring Health wellbeing partner offering 12x therapy and 12x coaching sessions for you and your loved ones.
12‑16 weeks paid parental leave.
16 paid hours per year to volunteer.
Up to 20 “Work from Anywhere” days per year.
Four‑week fully paid sabbatical after 5 years.
Relocation support for hub moves.
How We Work We take an IRL‑first approach to work: the team works together in‑person 3 days a week. This role requires you to be based within commuting distance of our hubs. For certain roles, we can help with relocation from anywhere in the world. English is the official language at the office. Submit resume in English.
Equal Opportunity Employer Perk is an equal opportunity employer; we welcome applicants regardless of how you look, where you’re from, or anything else that defines you.
Protect Yourself from Recruitment Scams All official communication from Perk will come from email addresses ending in @perk.com or @externalperk.com, our verified social media channels, or recruiters on our official LinkedIn page. We will never ask you to pay for equipment, training, or fees, request sensitive personal information, or communicate through unofficial apps like WhatsApp. If you receive a suspicious message, forward it to security@perk.com.
#J-18808-Ljbffr