MDVIP
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Vice President, Physician Marketing
role at
MDVIP
MDVIP Overview
MDVIP: Transforming Primary Care, One Patient at a Time
MDVIP is a national leader in personalized healthcare, empowering over 425,000 members to achieve their health and wellness goals through a network of more than 1,400 primary care physicians. Our program emphasizes preventive medicine, offering comprehensive screenings, advanced diagnostics, and individualized wellness plans. Recognized as a Great Place to Work since 2018, MDVIP is committed to excellence in patient care and employee satisfaction.
Why Join MDVIP?
Be part of a mission-driven organization leading innovation in personalized healthcare.
Drive transformation and growth in a dynamic, fast-paced environment.
Competitive Compensation: Attractive base salary complemented by performance-based incentives.
Comprehensive Benefits: Health, dental, vision insurance, and retirement plans.
Professional Development: Access to ongoing training and leadership development programs.
Positive Work Environment: Consistently recognized as a Great Place to Work, fostering a culture of collaboration and excellence.
Position Summary
The Vice President of Physician Marketing, reporting to the
Chief Marketing Officer , is responsible for developing and executing integrated marketing strategies to attract new physicians into the MDVIP model. This role leads physician acquisition campaigns, manages cross-functional execution, and uses data-driven insights to optimize lead generation, conversion, and event performance. The leader collaborates across Marketing, Sales, and Physician Development teams to drive business growth and organizational objectives.
Key Responsibilities
Develop and lead marketing strategies to generate and nurture a high-quality pipeline of physician prospects aligned with growth goals.
Oversee campaign planning and execution across digital, field marketing, and event channels to ensure message consistency and performance.
Lead and mentor a team of physician marketing professionals to foster innovation, accountability, and cross-functional collaboration.
Build a results-oriented culture focused on performance, agility, and continuous improvement.
Analyze market dynamics, physician behavior, and regional trends to inform targeting and segmentation strategies.
Leverage insights to refine messaging, identify high-potential markets, and improve lead quality.
Manage marketing budgets to optimize return on investment and resource allocation across all physician acquisition activities.
Track performance against forecasts and adjust plans as needed to meet business objectives.
Partner with Physician Development, Sales, and Brand teams to ensure alignment and seamless lead management.
Manage relationships with external agencies and vendors to enhance program impact.
Establish KPIs and dashboards to measure lead volume, conversion rates, campaign ROI, and event success.
Provide insights and recommendations to executive leadership based on data analysis and market trends.
Key Competencies
Successful experience leading high-performing marketing teams and delivering growth through integrated campaigns.
Deep understanding of the physician decision-making process and healthcare industry.
Experience with CRM systems (e.g., Salesforce), marketing automation, and analytics tools.
Strong leadership, communication, and stakeholder management skills.
Minimum Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field.
10+ years of progressive marketing experience.
At least 5 years focused on channel-specific marketing growth.
Preferred Qualifications
Master’s degree preferred.
Experience in healthcare marketing, concierge medicine, or physician/provider acquisition.
Knowledge of healthcare compliance and regulatory considerations in marketing.
Proficiency in campaign attribution modeling and event performance measurement.
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Vice President, Physician Marketing
role at
MDVIP
MDVIP Overview
MDVIP: Transforming Primary Care, One Patient at a Time
MDVIP is a national leader in personalized healthcare, empowering over 425,000 members to achieve their health and wellness goals through a network of more than 1,400 primary care physicians. Our program emphasizes preventive medicine, offering comprehensive screenings, advanced diagnostics, and individualized wellness plans. Recognized as a Great Place to Work since 2018, MDVIP is committed to excellence in patient care and employee satisfaction.
Why Join MDVIP?
Be part of a mission-driven organization leading innovation in personalized healthcare.
Drive transformation and growth in a dynamic, fast-paced environment.
Competitive Compensation: Attractive base salary complemented by performance-based incentives.
Comprehensive Benefits: Health, dental, vision insurance, and retirement plans.
Professional Development: Access to ongoing training and leadership development programs.
Positive Work Environment: Consistently recognized as a Great Place to Work, fostering a culture of collaboration and excellence.
Position Summary
The Vice President of Physician Marketing, reporting to the
Chief Marketing Officer , is responsible for developing and executing integrated marketing strategies to attract new physicians into the MDVIP model. This role leads physician acquisition campaigns, manages cross-functional execution, and uses data-driven insights to optimize lead generation, conversion, and event performance. The leader collaborates across Marketing, Sales, and Physician Development teams to drive business growth and organizational objectives.
Key Responsibilities
Develop and lead marketing strategies to generate and nurture a high-quality pipeline of physician prospects aligned with growth goals.
Oversee campaign planning and execution across digital, field marketing, and event channels to ensure message consistency and performance.
Lead and mentor a team of physician marketing professionals to foster innovation, accountability, and cross-functional collaboration.
Build a results-oriented culture focused on performance, agility, and continuous improvement.
Analyze market dynamics, physician behavior, and regional trends to inform targeting and segmentation strategies.
Leverage insights to refine messaging, identify high-potential markets, and improve lead quality.
Manage marketing budgets to optimize return on investment and resource allocation across all physician acquisition activities.
Track performance against forecasts and adjust plans as needed to meet business objectives.
Partner with Physician Development, Sales, and Brand teams to ensure alignment and seamless lead management.
Manage relationships with external agencies and vendors to enhance program impact.
Establish KPIs and dashboards to measure lead volume, conversion rates, campaign ROI, and event success.
Provide insights and recommendations to executive leadership based on data analysis and market trends.
Key Competencies
Successful experience leading high-performing marketing teams and delivering growth through integrated campaigns.
Deep understanding of the physician decision-making process and healthcare industry.
Experience with CRM systems (e.g., Salesforce), marketing automation, and analytics tools.
Strong leadership, communication, and stakeholder management skills.
Minimum Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field.
10+ years of progressive marketing experience.
At least 5 years focused on channel-specific marketing growth.
Preferred Qualifications
Master’s degree preferred.
Experience in healthcare marketing, concierge medicine, or physician/provider acquisition.
Knowledge of healthcare compliance and regulatory considerations in marketing.
Proficiency in campaign attribution modeling and event performance measurement.
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