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SOUS

Expansion Lead - Germany

SOUS, New Bremen, Ohio, United States

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SOUS is building the growth and commerce operating system for independent food & hospitality brands. Through our AI‑driven, B2B SaaS model, we help restaurants, chefs, and F&B entrepreneurs get discovered, sell directly, and retain customers, combining visibility, commerce, and CRM in one platform.

After strong traction in our home market, we’ve already secured our first customers in Germany and are now entering the next phase: scaling across the country.

We’re hiring a Market Expansion Lead – Germany to help scale SOUS from early traction to a repeatable, country‑wide growth engine. This is not a country manager role and not a pure sales role. You’ll operate like a startup within a startup: building on existing momentum, owning execution on the ground, and working closely with the founders and central team.

You won’t be starting from scratch, but you’ll be responsible for turning early success into scale.

Revenue & Market Traction (Primary)

Own new merchant acquisition in Germany (restaurants, chefs, and F&B brands)

Build on existing traction to scale merchant adoption nationally

Run full‑cycle sales: outreach → close → onboarding

Build and close early pipeline, generating ARR

Identify the fastest‑converting ICPs and GTM motions

Create local proof points and case studies to accelerate growth

Market Launch & Local Execution

Help make SOUS fully “Germany‑ready” at scale

Act as local point of contact for early partners and strategic merchants

Represent SOUS at relevant local events and hospitality communities

Operate like a startup within a startup – moving fast, testing assumptions, and executing hands‑on

Ops, Playbooks & Feedback Loop (Light but Critical)

Spot friction in onboarding, payments, and merchant experience

Create and refine the German go‑to‑market playbook for sales + partnerships

Act as the voice of the German market internally, ensuring local needs are reflected in product, pricing, and processes

Help define when Germany is ready for scale and additional structure

Requirements

3–6 years experience in sales, business development, or commercial roles

Experience in a startup or fast‑growing scale‑up

Local network in the restaurant industry is a plus

Fluent in German and strong in English

Comfortable selling before everything is perfect

Open for travelling within DE, and occasionally to Amsterdam

Curious about ops, legal, and “how things actually work”

High energy, low ego, strong ownership mindset

Willing to roll up your sleeves and do what’s needed to make the market work

Benefits

Competitive base salary aligned with experience and market

Strong, uncapped commission structure tied directly to impact

Equity upside for strong performers as the market scales

Remote‑first setup with flexibility and regular in‑person time

Direct exposure to founders and real influence on company direction

High ownership role with clear growth trajectory

The opportunity to scale a live market, not start from zero

A fast‑moving, ambitious team building a category‑defining product in food & hospitality

Germany is already live at SOUS.

We have our first customers on the platform – now it’s time to scale nationally.

If you’re excited by the idea of owning a market, building on early traction, and turning momentum into a repeatable growth engine, we’d love to hear from you!

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