State of California
MARKETING ANALYST II, CALIFORNIA STATE LOTTERY
State of California, Sacramento, California, United States, 95828
Job Posting: Digital Marketing Analyst Web & Mobile
CA State Lottery
JC-502089 - Digital Marketing Analyst Web & Mobile
Marketing Analyst II, California State Lottery
$6,031.00 - $7,547.00 per Month
Final Filing Date: 1/7/2026
Application Methods:
Electronic (Using your CalCareer Account) By Mail Drop-off
The California Lottery is looking for a dynamic Digital Marketer who is technically & creatively savvy with a passion for websites and mobile apps.
About Us The California Lottery is a multi-billion-dollar enterprise headquartered in Sacramento. It is one of the few state agencies that is a revenue generator, not accepting taxpayer dollars from the state’s general fund. Our mission is to provide supplemental funding to California schools while simultaneously supporting local communities. Ninety-five cents of every dollar spent by players goes back to local communities in the form of contributions to public schools and colleges, prizes and retailer compensation.
In fiscal year 2024-25, the California Lottery provided over $1.9 billion in supplemental funding for California public schools, bringing the total contributions to more than $48 billion since we began in 1985. Lottery products are sold at more than 23,000 retail locations throughout the state. Product offerings include an average of 52 fun and entertaining Scratchers games and several draw games such as Powerball, Mega Millions, and SuperLotto Plus and daily games such as Fantasy 5 and Hot Spot.
About The Role Under the direction of the Head of Digital Channels and occasional direction from the Chief of Engagement & Retention Marketing, the Digital Marketing Analyst Web & Mobile is responsible for the planning, execution and analysis of features and content on Lottery’s digital platforms, including websites, microsites, and mobile apps. The position is critical to ensuring that the Lottery provides an exceptional user experience at all digital touch points to motivate consumers to play Lottery games, build understanding of the Lottery's mission and impact, increase loyalty to the brand, and drive sales in order to generate supplemental funding for public education.
For full job description, please see
Duty Statement .
This position requires a current Marketing Analyst II exam. If you need to take the exam or if your score has expired, click here to gain list eligibility.
Working Conditions
Schedule: Monday-Friday, 8:00 am to 5:00 pm
Travel: Infrequent
Other: Work during evenings or weekends may be occasionally required
Minimum Requirements You will find the Minimum Requirements in the Class Specification.
MARKETING ANALYST II, CALIFORNIA STATE LOTTERY
# of Positions: 1
Work Location: Telework: Hybrid Job Type: Permanent, Full Time
Application Instructions Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.
How to Apply: Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at www.CalCareers.ca.gov. If you choose to not apply electronically, a hard copy application package may be submitted through an alternative method listed below.
Address for Mailing Application Packages CA State Lottery N/A Attn: Human Resources, JC 502089 700 N. 10th Street MS#6-5 Sacramento, CA 95811
Address for Drop-Off Application Packages CA State Lottery N/A Human Resources, JC 502089 700 N. 10th Street MS#6-5 Sacramento, CA 95811 08:00 AM - 05:00 PM
Required Application Package Documents
Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at www.CalCareers.ca.gov.
Resume is required and must be included.
Applicants requiring reasonable accommodations for the hiring interview process must request the necessary accommodations if scheduled for a hiring interview. The request should be made at the time of contact to schedule the interview. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this job posting.
Desirable Qualifications
A bachelor’s degree, preferably with a specialization in Marketing, Web Development, Information Technology or a related field.
Minimum of two years of experience in website content strategy, website design, e-commerce operations, app development or a similar role.
Experience with content management systems (e.g., Drupal, Contentful, Wordpress, Sitecore) is desired.
Understanding of web analytics tools (e.g., Google Analytics, Adobe Analytics) and the ability to interpret data to drive decision-making.
Familiarity with SEO, SEM & evolving ZCSO principles and their application to website content.
Excellent project management and organizational skills with the ability to manage multiple projects simultaneously.
Experience with design tools (e.g., Photoshop, Illustrator, InDesign, Canva, Figma) and proficiency with Microsoft products (Word, Excel, PowerPoint, Outlook, Teams).
Experience in gaming, entertainment, e-commerce, fast-moving consumer goods (FMCG), or consumer packaged goods (CPG) categories preferred.
Contact Information The Human Resources Contact is available to answer questions regarding the position or application process.
Department Website: http://www.calottery.com
Human Resources, JC 502089 (916) 822‑8158 careers@calottery.com
EEO Contact: Equal Employment Opportunity Office (916) 822‑8458 eeooffice@calottery.com
California Relay Service: 1-800-735-2929 (TTY), 1-800-735-2922 (Voice) TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.
Position Location 700 North 10th Street
Equal Opportunity Employer The State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.
It is an objective of the State of California to achieve a drug‑free workplace. Any applicant for state employment will be expected to behave in accordance with this objective because the use of illegal drugs is inconsistent with the law of the State, the rules governing Civil Service, and the special trust placed in public servants.
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CA State Lottery
JC-502089 - Digital Marketing Analyst Web & Mobile
Marketing Analyst II, California State Lottery
$6,031.00 - $7,547.00 per Month
Final Filing Date: 1/7/2026
Application Methods:
Electronic (Using your CalCareer Account) By Mail Drop-off
The California Lottery is looking for a dynamic Digital Marketer who is technically & creatively savvy with a passion for websites and mobile apps.
About Us The California Lottery is a multi-billion-dollar enterprise headquartered in Sacramento. It is one of the few state agencies that is a revenue generator, not accepting taxpayer dollars from the state’s general fund. Our mission is to provide supplemental funding to California schools while simultaneously supporting local communities. Ninety-five cents of every dollar spent by players goes back to local communities in the form of contributions to public schools and colleges, prizes and retailer compensation.
In fiscal year 2024-25, the California Lottery provided over $1.9 billion in supplemental funding for California public schools, bringing the total contributions to more than $48 billion since we began in 1985. Lottery products are sold at more than 23,000 retail locations throughout the state. Product offerings include an average of 52 fun and entertaining Scratchers games and several draw games such as Powerball, Mega Millions, and SuperLotto Plus and daily games such as Fantasy 5 and Hot Spot.
About The Role Under the direction of the Head of Digital Channels and occasional direction from the Chief of Engagement & Retention Marketing, the Digital Marketing Analyst Web & Mobile is responsible for the planning, execution and analysis of features and content on Lottery’s digital platforms, including websites, microsites, and mobile apps. The position is critical to ensuring that the Lottery provides an exceptional user experience at all digital touch points to motivate consumers to play Lottery games, build understanding of the Lottery's mission and impact, increase loyalty to the brand, and drive sales in order to generate supplemental funding for public education.
For full job description, please see
Duty Statement .
This position requires a current Marketing Analyst II exam. If you need to take the exam or if your score has expired, click here to gain list eligibility.
Working Conditions
Schedule: Monday-Friday, 8:00 am to 5:00 pm
Travel: Infrequent
Other: Work during evenings or weekends may be occasionally required
Minimum Requirements You will find the Minimum Requirements in the Class Specification.
MARKETING ANALYST II, CALIFORNIA STATE LOTTERY
# of Positions: 1
Work Location: Telework: Hybrid Job Type: Permanent, Full Time
Application Instructions Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.
How to Apply: Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at www.CalCareers.ca.gov. If you choose to not apply electronically, a hard copy application package may be submitted through an alternative method listed below.
Address for Mailing Application Packages CA State Lottery N/A Attn: Human Resources, JC 502089 700 N. 10th Street MS#6-5 Sacramento, CA 95811
Address for Drop-Off Application Packages CA State Lottery N/A Human Resources, JC 502089 700 N. 10th Street MS#6-5 Sacramento, CA 95811 08:00 AM - 05:00 PM
Required Application Package Documents
Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at www.CalCareers.ca.gov.
Resume is required and must be included.
Applicants requiring reasonable accommodations for the hiring interview process must request the necessary accommodations if scheduled for a hiring interview. The request should be made at the time of contact to schedule the interview. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this job posting.
Desirable Qualifications
A bachelor’s degree, preferably with a specialization in Marketing, Web Development, Information Technology or a related field.
Minimum of two years of experience in website content strategy, website design, e-commerce operations, app development or a similar role.
Experience with content management systems (e.g., Drupal, Contentful, Wordpress, Sitecore) is desired.
Understanding of web analytics tools (e.g., Google Analytics, Adobe Analytics) and the ability to interpret data to drive decision-making.
Familiarity with SEO, SEM & evolving ZCSO principles and their application to website content.
Excellent project management and organizational skills with the ability to manage multiple projects simultaneously.
Experience with design tools (e.g., Photoshop, Illustrator, InDesign, Canva, Figma) and proficiency with Microsoft products (Word, Excel, PowerPoint, Outlook, Teams).
Experience in gaming, entertainment, e-commerce, fast-moving consumer goods (FMCG), or consumer packaged goods (CPG) categories preferred.
Contact Information The Human Resources Contact is available to answer questions regarding the position or application process.
Department Website: http://www.calottery.com
Human Resources, JC 502089 (916) 822‑8158 careers@calottery.com
EEO Contact: Equal Employment Opportunity Office (916) 822‑8458 eeooffice@calottery.com
California Relay Service: 1-800-735-2929 (TTY), 1-800-735-2922 (Voice) TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.
Position Location 700 North 10th Street
Equal Opportunity Employer The State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.
It is an objective of the State of California to achieve a drug‑free workplace. Any applicant for state employment will be expected to behave in accordance with this objective because the use of illegal drugs is inconsistent with the law of the State, the rules governing Civil Service, and the special trust placed in public servants.
#J-18808-Ljbffr