Confidential
Head of Marketing
About the Company
Expanding online casino brand
Industry Gambling & Casinos
Type Privately Held
About the Role
The Company is in search of a Head of Marketing to lead the brand and customer acquisition strategy in North America, with a specific focus on the upcoming launch in New Jersey. This senior leadership role is pivotal in driving brand growth and scaling operations in the region. The successful candidate will be responsible for developing and executing strategic plans for brand building and customer acquisition, managing a substantial marketing budget, and ensuring compliance with all relevant regulations. Key responsibilities include overseeing a wide range of marketing channels, both traditional and digital, and leading local marketing teams to optimize campaign performance and achieve business growth targets.
Applicants for the Head of Marketing position at the company should have a minimum of 5 years' experience in a marketing leadership role within a high-transaction volume industry, with a mandatory requirement of at least 3 years in B2C online gaming in the US. The role demands a proven track record in launching new brands and driving rapid business growth, as well as deep knowledge of the US and Canadian advertising and media landscapes. The ideal candidate will have established relationships with agencies and media owners, and a hands-on approach to managing large marketing budgets and campaigns. Experience in people management, including recruitment, training, and development, is also essential. The Head of Marketing will be the local brand champion, adapting global brand positioning for the US market and creating tailored local campaigns to resonate with the target audience.
Travel Percent Less than 10%
Functions
Marketing
About the Company
Expanding online casino brand
Industry Gambling & Casinos
Type Privately Held
About the Role
The Company is in search of a Head of Marketing to lead the brand and customer acquisition strategy in North America, with a specific focus on the upcoming launch in New Jersey. This senior leadership role is pivotal in driving brand growth and scaling operations in the region. The successful candidate will be responsible for developing and executing strategic plans for brand building and customer acquisition, managing a substantial marketing budget, and ensuring compliance with all relevant regulations. Key responsibilities include overseeing a wide range of marketing channels, both traditional and digital, and leading local marketing teams to optimize campaign performance and achieve business growth targets.
Applicants for the Head of Marketing position at the company should have a minimum of 5 years' experience in a marketing leadership role within a high-transaction volume industry, with a mandatory requirement of at least 3 years in B2C online gaming in the US. The role demands a proven track record in launching new brands and driving rapid business growth, as well as deep knowledge of the US and Canadian advertising and media landscapes. The ideal candidate will have established relationships with agencies and media owners, and a hands-on approach to managing large marketing budgets and campaigns. Experience in people management, including recruitment, training, and development, is also essential. The Head of Marketing will be the local brand champion, adapting global brand positioning for the US market and creating tailored local campaigns to resonate with the target audience.
Travel Percent Less than 10%
Functions
Marketing