Cornett Roofing
Job Description
Job Description Salary: $90,000-$110,000 Job Title: Marketing Director Construction & Manufacturing Location: Franklin Indiana Department: Marketing Reports To: VP of Business Development Compensation Range: $90,000 $110,000 (base) Position Overview: We are seeking a strategic, hands-on Marketing Manager to develop and execute marketing initiatives across two core divisions: A $7M commercial and residential contracting company A $2M+ and scaling metal manufacturing business This role is ideal for a versatile marketer who thrives in B2B environments, understands industrial sales cycles, and can build and run a lean, high-impact marketing engine that supports lead generation, brand visibility, and revenue growth. Key Responsibilities: Marketing Strategy & Leadership Develop unified and division-specific marketing plans aligned with growth targets Establish KPIs to measure brand performance and lead generation ROI Report progress and insights directly to leadership team Lead Generation & Sales Support Build and manage inbound lead funnels (web, Google Ads, SEO, email) Create and refine sales enablement tools: decks, case studies, brochures, proposal templates Coordinate CRM campaigns to nurture leads and support sales reps Digital Marketing & Content Oversee company websites (UX, SEO, analytics, updates) Manage Google Ads, SEO/SEM, LinkedIn, Facebook, and YouTube marketing Produce written, visual, and video content tailored to each divisions audience (contractors, developers, purchasing agents, etc.) Branding & Collateral Maintain consistent brand identity across all channels Develop trade show displays, signage, truck graphics, business cards, and uniforms Manage professional photography, video production, and drone content as needed Market Intelligence Conduct competitor research, industry trend tracking, and client feedback analysis Identify opportunities in new verticals or territories Qualifications: Bachelors degree in Marketing, Business, Communications, or related field 5+ years of B2B marketing experience (construction or manufacturing strongly preferred) Strong knowledge of digital marketing tools (Google Ads, Analytics, SEO, HubSpot or similar CRM) Experience building lead generation systems and working alongside sales teams Solid understanding of
industrial/construction
buyer behavior Excellent writing, editing, and visual storytelling skills Preferred Skills: Familiarity with project management software (Asana, Trello, Monday.com) Adobe Creative Suite or Canva proficiency Video marketing or drone footage experience Trade show marketing experience (e.g., FabTech, CONEXPO) Career Growth: This role is designed to evolve into a Marketing Director position as the business scales, with the opportunity to build a team (e.g., content creator, ad specialist, or marketing coordinator) over time. W
Job Description Salary: $90,000-$110,000 Job Title: Marketing Director Construction & Manufacturing Location: Franklin Indiana Department: Marketing Reports To: VP of Business Development Compensation Range: $90,000 $110,000 (base) Position Overview: We are seeking a strategic, hands-on Marketing Manager to develop and execute marketing initiatives across two core divisions: A $7M commercial and residential contracting company A $2M+ and scaling metal manufacturing business This role is ideal for a versatile marketer who thrives in B2B environments, understands industrial sales cycles, and can build and run a lean, high-impact marketing engine that supports lead generation, brand visibility, and revenue growth. Key Responsibilities: Marketing Strategy & Leadership Develop unified and division-specific marketing plans aligned with growth targets Establish KPIs to measure brand performance and lead generation ROI Report progress and insights directly to leadership team Lead Generation & Sales Support Build and manage inbound lead funnels (web, Google Ads, SEO, email) Create and refine sales enablement tools: decks, case studies, brochures, proposal templates Coordinate CRM campaigns to nurture leads and support sales reps Digital Marketing & Content Oversee company websites (UX, SEO, analytics, updates) Manage Google Ads, SEO/SEM, LinkedIn, Facebook, and YouTube marketing Produce written, visual, and video content tailored to each divisions audience (contractors, developers, purchasing agents, etc.) Branding & Collateral Maintain consistent brand identity across all channels Develop trade show displays, signage, truck graphics, business cards, and uniforms Manage professional photography, video production, and drone content as needed Market Intelligence Conduct competitor research, industry trend tracking, and client feedback analysis Identify opportunities in new verticals or territories Qualifications: Bachelors degree in Marketing, Business, Communications, or related field 5+ years of B2B marketing experience (construction or manufacturing strongly preferred) Strong knowledge of digital marketing tools (Google Ads, Analytics, SEO, HubSpot or similar CRM) Experience building lead generation systems and working alongside sales teams Solid understanding of
industrial/construction
buyer behavior Excellent writing, editing, and visual storytelling skills Preferred Skills: Familiarity with project management software (Asana, Trello, Monday.com) Adobe Creative Suite or Canva proficiency Video marketing or drone footage experience Trade show marketing experience (e.g., FabTech, CONEXPO) Career Growth: This role is designed to evolve into a Marketing Director position as the business scales, with the opportunity to build a team (e.g., content creator, ad specialist, or marketing coordinator) over time. W