The Custom Group of Companies
Web Analytics Analyst (Remote)
The Custom Group of Companies - New York, New York, us, 10261
Work at The Custom Group of Companies
Overview
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Overview
Job Summary:
Are you looking for your next career challenge? We are excited to be recruiting a Web Analyst for the Marketing & Communication (M&C) team. In this role, you will partner with channel owners, strategists, and technologists to improve the digital experience and better connect prospective patients to the world-class care. This role offers a unique opportunity to "lead from the front" - surfacing insights that will help drive our marketing forward, while also serving as a thought-partner as we build strategies for the future.
Job Responsibilities: Reporting to the Senior Director of Marketing Measurement, Analytics, and Insights, you will: Serve as a thought-partner for Analytics, Digital Experience, and Product teams; conducting analyses, building reports, uncovering insights, and recommending improvements. Monitor the health of web performance indicators such as traffic volumes, audience composition, and conversion rates. -Deliver content insights that drive understanding and improvement in how our teams write. -Assist with ad hoc Web Analytics requests from across Marketing & Communication. -Help to manage the integrity of our Web Analytics data by ensuring proper taxonomy and tracking practices are upheld across Marketing and Communication. -Champion a hybrid "Service/Self-Service" analytics model within M&C - educating stakeholders as you collaborate on data projects.
Required Skills & Experience: -Three (3) or more years' experience working in a marketing analytics role. -Experience with Google Analytics, Adobe Analytics, Heap, and/or similar tools is required. -A strong, practical understanding of Web Analytics technology. -Strong verbal and written communication skills, with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner. -An ability to instill confidence and drive influence through presentations and live collaboration. -An intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done. -A grasp of how various Paid, Earned, and Owned marketing channels work. -An understanding of relational databases and supporting concepts; including granularity, keys, joins, and transformations. -Familiarity with Google Tag Manager and basic web technology concepts.
Job Responsibilities: Reporting to the Senior Director of Marketing Measurement, Analytics, and Insights, you will: Serve as a thought-partner for Analytics, Digital Experience, and Product teams; conducting analyses, building reports, uncovering insights, and recommending improvements. Monitor the health of web performance indicators such as traffic volumes, audience composition, and conversion rates. -Deliver content insights that drive understanding and improvement in how our teams write. -Assist with ad hoc Web Analytics requests from across Marketing & Communication. -Help to manage the integrity of our Web Analytics data by ensuring proper taxonomy and tracking practices are upheld across Marketing and Communication. -Champion a hybrid "Service/Self-Service" analytics model within M&C - educating stakeholders as you collaborate on data projects.
Required Skills & Experience: -Three (3) or more years' experience working in a marketing analytics role. -Experience with Google Analytics, Adobe Analytics, Heap, and/or similar tools is required. -A strong, practical understanding of Web Analytics technology. -Strong verbal and written communication skills, with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner. -An ability to instill confidence and drive influence through presentations and live collaboration. -An intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done. -A grasp of how various Paid, Earned, and Owned marketing channels work. -An understanding of relational databases and supporting concepts; including granularity, keys, joins, and transformations. -Familiarity with Google Tag Manager and basic web technology concepts.