Smith+Nephew
Senior Marketing Manager, US Robotics Knees (Memphis, TN; Andover, MA; Pittsburg
Smith+Nephew, Fort Worth, Texas, United States, 76102
Overview
Senior Marketing Manager, US Knees Robotics (Memphis, TN; Andover, MA; Pittsburgh, PA; Ft Worth, TX). The Senior Marketing Manager, US Knees Robotics, directs efforts on leading, planning, and driving downstream marketing strategies and tactics required to drive sustained revenue growth in the robotics market. This role leads a team of marketing managers focused on developing and implementing marketing strategies and serves as a critical member of the US Recon and Robotics Commercial Marketing team. Responsibilities
Lead a team of 2-3 marketing managers to develop and maintain deep understanding of the Joint Reconstruction and Robotic market landscape (market trends, customer priorities, competitive landscape) to shape go-to-market approach. Develop marketing plans that include targeting, value proposition, messaging, market and competitive analysis, promotional planning, trade show strategy, sales tools, digital and web strategy, and revenue by product category. Implement go-to-market plans for assigned product lines, including promotions, medical education, digital marketing, channel readiness, inventory requirements, and allocation. Lead launch planning and portfolio lifecycle management; collaborate with Upstream Marketing and other functions to represent US market needs from an innovation perspective. Annually create and present marketing plans in partnership with global marketing, sales management, medical education, sales training, digital, and supply planning. Develop and lead monthly reviews to ensure commercial and cross-functional alignment. Work with the Knees Reconstruction Team and Sales Leadership to develop tools and resources to support product lines. Deploy pricing guidelines into local markets, lead pricing exceptions process, and provide geography-specific input into pricing decisions. Qualifications
Bachelor's degree; MBA preferred. 5+ years of downstream marketing leadership in Orthopedics and Robotics. 2+ years of management experience. Experience in providing marketing guidance by translating consumer/ client insights into informed decision-making. Understanding of competitive products and go-to-market models is a plus; understanding of direct and in-direct sales channels is a plus. Other details
Travel: up to 50% Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales; Industries: Medical Equipment Manufacturing Compensation and Benefits
The anticipated base compensation range is $100,000 - $140,000 USD annually. The actual base pay depends on knowledge, experience, location, and internal equity. In addition to base pay, Smith+Nephew offers competitive bonus and benefits, including medical, dental, vision coverage, 401k, tuition reimbursement, leave programs, and PTO. Please submit your application by October 1, 2025. Smith+Nephew is an equal employment opportunity employer. We welcome applicants and employees regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We are committed to inclusion and diversity and supporting our employees and patients. Stay connected by joining our Talent Community. Follow us on LinkedIn and check Glassdoor for more insights about life at Smith+Nephew. Explore our website to learn more about our mission, team, and opportunities.
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Senior Marketing Manager, US Knees Robotics (Memphis, TN; Andover, MA; Pittsburgh, PA; Ft Worth, TX). The Senior Marketing Manager, US Knees Robotics, directs efforts on leading, planning, and driving downstream marketing strategies and tactics required to drive sustained revenue growth in the robotics market. This role leads a team of marketing managers focused on developing and implementing marketing strategies and serves as a critical member of the US Recon and Robotics Commercial Marketing team. Responsibilities
Lead a team of 2-3 marketing managers to develop and maintain deep understanding of the Joint Reconstruction and Robotic market landscape (market trends, customer priorities, competitive landscape) to shape go-to-market approach. Develop marketing plans that include targeting, value proposition, messaging, market and competitive analysis, promotional planning, trade show strategy, sales tools, digital and web strategy, and revenue by product category. Implement go-to-market plans for assigned product lines, including promotions, medical education, digital marketing, channel readiness, inventory requirements, and allocation. Lead launch planning and portfolio lifecycle management; collaborate with Upstream Marketing and other functions to represent US market needs from an innovation perspective. Annually create and present marketing plans in partnership with global marketing, sales management, medical education, sales training, digital, and supply planning. Develop and lead monthly reviews to ensure commercial and cross-functional alignment. Work with the Knees Reconstruction Team and Sales Leadership to develop tools and resources to support product lines. Deploy pricing guidelines into local markets, lead pricing exceptions process, and provide geography-specific input into pricing decisions. Qualifications
Bachelor's degree; MBA preferred. 5+ years of downstream marketing leadership in Orthopedics and Robotics. 2+ years of management experience. Experience in providing marketing guidance by translating consumer/ client insights into informed decision-making. Understanding of competitive products and go-to-market models is a plus; understanding of direct and in-direct sales channels is a plus. Other details
Travel: up to 50% Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales; Industries: Medical Equipment Manufacturing Compensation and Benefits
The anticipated base compensation range is $100,000 - $140,000 USD annually. The actual base pay depends on knowledge, experience, location, and internal equity. In addition to base pay, Smith+Nephew offers competitive bonus and benefits, including medical, dental, vision coverage, 401k, tuition reimbursement, leave programs, and PTO. Please submit your application by October 1, 2025. Smith+Nephew is an equal employment opportunity employer. We welcome applicants and employees regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We are committed to inclusion and diversity and supporting our employees and patients. Stay connected by joining our Talent Community. Follow us on LinkedIn and check Glassdoor for more insights about life at Smith+Nephew. Explore our website to learn more about our mission, team, and opportunities.
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