First Bank
Overview
The Marketing & Communications Specialist is responsible for the overall marketing strategies that need to be conducted in order to support Bank regions and lines of business. The Marketing & Communications Specialist is responsible for the development of cohesive marketing plans and analytics, as well as creative revisions and compliance approvals. She/he is responsible for the implementation of digital marketing plans and must constantly conduct analysis to ensure that the efforts are in line with expectations. Accountable for adhering to the Bank’s BSA, AML and Office of Foreign Asset Control (OFAC) applicable policies. Employee must follow specific unit procedures developed in compliance with the policies. Employee is also responsible for reporting any suspicious activity and/or transactions in accordance with the Bank’s processes and comply with any mandatory BSA, AML and OFAC training assigned.
Essential Responsibilities
Work with the Marketing Manager to develop and implement marketing plans for all products/service in the digital space. 20%
Work with the agencies content/creative development for email marketing, e-drops, events, and digital demand generation advertising campaigns. 20%
Successfully manage and execute marketing initiatives and small projects. 20%
Act as a marketing subject matter expert providing best practices, trends and recommendations to marketing program managers and business partners. 15%
Prepares and executes marketing plans for assigned regions and/or lines of business under the supervision of his or her direct supervisor. 15%
Provide support to other marketing program managers in the execution and analysis of marketing campaigns and promotions to improve overall results. 5%
Processes routine paperwork, including compliance, legal, accounting and payables under direct instruction of immediate supervisor. 5%
Requirements To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Education Bachelor's Degree in Marketing, Advertising, Communications or Business Administration
1-3 years of experience or the equivalent combination of Education and Experience needed to be able to perform the functions of this job.
Knowledge, Skills and Abilities
Functional Competencies Proficiency
Highly motivated self-starter who can multi-task and respond to changing work activities with very short deadlines. Passionate about understanding consumers and developing marketing and communications programs
High proficiency with Excel and PowerPoint
Demonstrated strong project management and organization skills.
Excellent English and Spanish written and oral communication skills are a must.
Proven ability to work independently and as part of a team – especially in complex and ambiguous work environments.
Detail-oriented and able to maintain a high level of ownership and accuracy in all work activities.
Ability to develop and maintain strong working relationships within the marketing department and business units.
Capable of working under pressure and meet deadlines
Computer proficiency including MS Office
Creative abilities
Basic Accounting knowledge
Strong verbal and writing skills
Strong analytical skills
Marketing communication strategies
Fluent in English and Spanish
Competencies
Customer Focus Anticipates and provides service excellence to both internal and external customers
Building Strong relations Establishes, sustains and fosters both internal and professional contacts to build, enhance, and connect to FirstBank services
Communication Delivers clear, effective communication and takes responsibility for understanding others.
Business Acumen Understands how the organization works, including, current and future policies, practices and trends
Problem Analysis & Solution Identifies problems and conducts appropriate analyses involving others to search for best solutions
Ownership Takes initiative and assumes personal accountability for goals, outcomes and deadlines
Vision & Values: The employee understands the organization’s vision and upholds the organization’s values in everyday words and actions. At higher levels, the employee takes a long-term view and shares with others the vision and the organization’s path ahead.
Collaboration & Teamwork Provides direction and leadership to help teams achieve goals and operate cooperatively and cohesively
Development (Personal & Others) Demonstrate curiosity for learning and perform activities to make the most of their skills and boost potential in self and others
Change & Innovation Creates a view of change as an opportunity and inspires others. Looks for new ways to experiment with new ideas and approaches
Physical Demands
Activity Frequency (Percent of Time)
Seated Regular 25% to 50%
To walk, On foot Regular 25% to 50%
Visual, Motor effort Regular 25% to 50%
To handle, to operate Regular 25% to 50%
Working Condition Office with freedom of movement Regular 25% to 50%
EQUALEMPLOYMENT OPPORTUNITY EMPLOYER
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The Marketing & Communications Specialist is responsible for the overall marketing strategies that need to be conducted in order to support Bank regions and lines of business. The Marketing & Communications Specialist is responsible for the development of cohesive marketing plans and analytics, as well as creative revisions and compliance approvals. She/he is responsible for the implementation of digital marketing plans and must constantly conduct analysis to ensure that the efforts are in line with expectations. Accountable for adhering to the Bank’s BSA, AML and Office of Foreign Asset Control (OFAC) applicable policies. Employee must follow specific unit procedures developed in compliance with the policies. Employee is also responsible for reporting any suspicious activity and/or transactions in accordance with the Bank’s processes and comply with any mandatory BSA, AML and OFAC training assigned.
Essential Responsibilities
Work with the Marketing Manager to develop and implement marketing plans for all products/service in the digital space. 20%
Work with the agencies content/creative development for email marketing, e-drops, events, and digital demand generation advertising campaigns. 20%
Successfully manage and execute marketing initiatives and small projects. 20%
Act as a marketing subject matter expert providing best practices, trends and recommendations to marketing program managers and business partners. 15%
Prepares and executes marketing plans for assigned regions and/or lines of business under the supervision of his or her direct supervisor. 15%
Provide support to other marketing program managers in the execution and analysis of marketing campaigns and promotions to improve overall results. 5%
Processes routine paperwork, including compliance, legal, accounting and payables under direct instruction of immediate supervisor. 5%
Requirements To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Education Bachelor's Degree in Marketing, Advertising, Communications or Business Administration
1-3 years of experience or the equivalent combination of Education and Experience needed to be able to perform the functions of this job.
Knowledge, Skills and Abilities
Functional Competencies Proficiency
Highly motivated self-starter who can multi-task and respond to changing work activities with very short deadlines. Passionate about understanding consumers and developing marketing and communications programs
High proficiency with Excel and PowerPoint
Demonstrated strong project management and organization skills.
Excellent English and Spanish written and oral communication skills are a must.
Proven ability to work independently and as part of a team – especially in complex and ambiguous work environments.
Detail-oriented and able to maintain a high level of ownership and accuracy in all work activities.
Ability to develop and maintain strong working relationships within the marketing department and business units.
Capable of working under pressure and meet deadlines
Computer proficiency including MS Office
Creative abilities
Basic Accounting knowledge
Strong verbal and writing skills
Strong analytical skills
Marketing communication strategies
Fluent in English and Spanish
Competencies
Customer Focus Anticipates and provides service excellence to both internal and external customers
Building Strong relations Establishes, sustains and fosters both internal and professional contacts to build, enhance, and connect to FirstBank services
Communication Delivers clear, effective communication and takes responsibility for understanding others.
Business Acumen Understands how the organization works, including, current and future policies, practices and trends
Problem Analysis & Solution Identifies problems and conducts appropriate analyses involving others to search for best solutions
Ownership Takes initiative and assumes personal accountability for goals, outcomes and deadlines
Vision & Values: The employee understands the organization’s vision and upholds the organization’s values in everyday words and actions. At higher levels, the employee takes a long-term view and shares with others the vision and the organization’s path ahead.
Collaboration & Teamwork Provides direction and leadership to help teams achieve goals and operate cooperatively and cohesively
Development (Personal & Others) Demonstrate curiosity for learning and perform activities to make the most of their skills and boost potential in self and others
Change & Innovation Creates a view of change as an opportunity and inspires others. Looks for new ways to experiment with new ideas and approaches
Physical Demands
Activity Frequency (Percent of Time)
Seated Regular 25% to 50%
To walk, On foot Regular 25% to 50%
Visual, Motor effort Regular 25% to 50%
To handle, to operate Regular 25% to 50%
Working Condition Office with freedom of movement Regular 25% to 50%
EQUALEMPLOYMENT OPPORTUNITY EMPLOYER
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