Monks
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About The Role We are looking for someone passionate about paid app advertising, well-versed in mobile measurement, with an interest in thought leadership, to join a leading digital agency specializing in performance and AI. The ideal candidate will drive improvements in account performance, build and lead client relationships, and train future app strategists. This role sits within the paid search department and offers growth into a leadership position within a large organization as we expand this capability.
If you are an in-platform expert managing Apple Search Ads, Google App Campaigns, and Meta app campaigns with experience driving KPI improvements and developing cutting-edge strategies tailored to clients, we want to hear from you.
Responsibilities
Client & Revenue Oversight
Serve as the paid app lead for 2-4 MM clients, guiding overall app account strategy, executing campaign builds, and implementing optimizations (pacing, bid and budget changes, creative swaps, audience targeting, etc.)
Manage budgets over $3MM quarterly/annually
Lead client calls for app tactics weekly; participate in Quarterly Business Reviews and Planning
Make recommendations and optimizations using MMP insights to improve performance toward clients’ goals
Conduct app strategy audits and present findings to clients
Assist in new business opportunities with audits, industry insights, and opportunities owned by growth and media channel leads
Thought Leadership
Manage agency vendor relationships with core app networks and mobile measurement partners
Guide agency POV and strategy for iOS 14 and future privacy changes
Share app market research insights with the AS organization, utilizing app intelligence and partnerships
In partnership with internal creative team, develop best practices for app creative
Distribute thought leadership on app strategy through blog posts and internal channels
Build client-facing in-app analytics dashboards with support from Analytics team
About You
At least 3 years of experience in acquisition marketing and/or paid performance media
Experience leading iOS and Android app strategy across Meta (Facebook), Google App Campaigns, ASA (Apple Search Ads), and app network buys; with in-platform execution
Experience in a client-facing role
Comfortable working in an agile environment
Ability to handle multiple workstreams in tandem
Proven track record of increasing in-app lifetime value for eCommerce and/or subscription clients (beyond acquisition, including in-app events and user quality)
Knowledge of MMPs and SDKs (Firebase, AppsFlyer, Kochava, Branch.io, etc.)
Perspective on iOS 14 and Android privacy changes and how to navigate tracking within these changes is preferred
Ability to guide tracking recommendations and in-app event taxonomy for clients
Experience with app intelligence and market research is a plus
Experience in SA360 or Skai is a plus
Previous SEM experience is a plus
Managing app campaigns internationally is a plus
At Monks, we believe in fostering an environment where diverse perspectives thrive. We promote equity and inclusion in our hiring processes and celebrate diversity. We welcome qualified applicants from all backgrounds who are excited to contribute to our mission.
Benefits
Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
Generous PTO and 15 company-wide holidays
401k with company contribution
Paid parental leave
Work-life balance with emphasis on personal well-being
Career growth in a disruptor space and entrepreneurial opportunities within the Monks network
A globally diverse and inclusive culture with employee resource groups
Commitment to DEI and sustainable growth
Salary Range: $80,000—$97,000 USD
About Monks Monks is the global, digital unitary operating brand of S4Capital plc. It combines marketing and technology services to accelerate possibilities and redefine how brands interact with the world, powered by AI and diverse talent.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Advertising Services
We are an equal-opportunity employer committed to a respectful and empowering work environment for all people. We welcome and encourage qualified applicants from all backgrounds.
#J-18808-Ljbffr
About The Role We are looking for someone passionate about paid app advertising, well-versed in mobile measurement, with an interest in thought leadership, to join a leading digital agency specializing in performance and AI. The ideal candidate will drive improvements in account performance, build and lead client relationships, and train future app strategists. This role sits within the paid search department and offers growth into a leadership position within a large organization as we expand this capability.
If you are an in-platform expert managing Apple Search Ads, Google App Campaigns, and Meta app campaigns with experience driving KPI improvements and developing cutting-edge strategies tailored to clients, we want to hear from you.
Responsibilities
Client & Revenue Oversight
Serve as the paid app lead for 2-4 MM clients, guiding overall app account strategy, executing campaign builds, and implementing optimizations (pacing, bid and budget changes, creative swaps, audience targeting, etc.)
Manage budgets over $3MM quarterly/annually
Lead client calls for app tactics weekly; participate in Quarterly Business Reviews and Planning
Make recommendations and optimizations using MMP insights to improve performance toward clients’ goals
Conduct app strategy audits and present findings to clients
Assist in new business opportunities with audits, industry insights, and opportunities owned by growth and media channel leads
Thought Leadership
Manage agency vendor relationships with core app networks and mobile measurement partners
Guide agency POV and strategy for iOS 14 and future privacy changes
Share app market research insights with the AS organization, utilizing app intelligence and partnerships
In partnership with internal creative team, develop best practices for app creative
Distribute thought leadership on app strategy through blog posts and internal channels
Build client-facing in-app analytics dashboards with support from Analytics team
About You
At least 3 years of experience in acquisition marketing and/or paid performance media
Experience leading iOS and Android app strategy across Meta (Facebook), Google App Campaigns, ASA (Apple Search Ads), and app network buys; with in-platform execution
Experience in a client-facing role
Comfortable working in an agile environment
Ability to handle multiple workstreams in tandem
Proven track record of increasing in-app lifetime value for eCommerce and/or subscription clients (beyond acquisition, including in-app events and user quality)
Knowledge of MMPs and SDKs (Firebase, AppsFlyer, Kochava, Branch.io, etc.)
Perspective on iOS 14 and Android privacy changes and how to navigate tracking within these changes is preferred
Ability to guide tracking recommendations and in-app event taxonomy for clients
Experience with app intelligence and market research is a plus
Experience in SA360 or Skai is a plus
Previous SEM experience is a plus
Managing app campaigns internationally is a plus
At Monks, we believe in fostering an environment where diverse perspectives thrive. We promote equity and inclusion in our hiring processes and celebrate diversity. We welcome qualified applicants from all backgrounds who are excited to contribute to our mission.
Benefits
Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
Generous PTO and 15 company-wide holidays
401k with company contribution
Paid parental leave
Work-life balance with emphasis on personal well-being
Career growth in a disruptor space and entrepreneurial opportunities within the Monks network
A globally diverse and inclusive culture with employee resource groups
Commitment to DEI and sustainable growth
Salary Range: $80,000—$97,000 USD
About Monks Monks is the global, digital unitary operating brand of S4Capital plc. It combines marketing and technology services to accelerate possibilities and redefine how brands interact with the world, powered by AI and diverse talent.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Advertising Services
We are an equal-opportunity employer committed to a respectful and empowering work environment for all people. We welcome and encourage qualified applicants from all backgrounds.
#J-18808-Ljbffr