Monks
Senior Manager, Paid Search & App (Remote)
Monks, Los Angeles, California, United States, 90079
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Senior Manager, Paid Search & App (Remote)
role at
Monks
Overview We are looking for someone passionate about paid app advertising, well-versed in mobile measurement, with a passion and interest in thought leadership who wants to join a fun digital agency that is a leader in performance and AI. The ideal candidate is confident in their ability to drive improvements in account performance, successfully build and lead client relationships, and train future app strategists. This role sits within the paid search department and offers an opportunity to grow into a leadership role as we expand this capability.
If you are an in-platform expert managing Apple Search Ads, Google App Campaigns, and Meta app campaigns and have experience driving KPI improvements and developing cutting-edge strategies tailored to clients, we want to hear from you.
Responsibilities
Client & Revenue Oversight
Serve as the paid app lead for 2-4 MM clients, guiding overall app account strategy, executing campaign builds, and implementing optimizations including pacing, bid and budget changes, creative swaps, audience targeting, etc.
Manage budgets over $3MM quarterly annually
Lead client calls for app tactics weekly with additional meetings for Quarterly Business Reviews and Planning
Make recommendations and optimizations for accounts using MMP insights to improve performance toward clients’ goals
Conduct app strategy audits and present findings to clients
Assist in new business opportunities by providing audits, industry insights, and opportunities with ownership from growth and media channel leads
Thought Leadership
Help manage agency vendor relationships with core app networks and mobile measurement partners
Guide agency POV and strategy for navigating iOS 14 and future privacy changes
Share app market research insights with the AS organization, utilizing app intelligence and agency partnerships
In partnership with internal creative team, develop best practices for app creative
Distribute thought leadership on app strategy through blog posts on the Media.Monks website and internal channels
Build client-facing in-app analytics dashboards with support from Analytics team
About You The essentials:
At least 3 years of experience in acquisition marketing and/or paid performance media
Experience leading iOS and Android app strategy across Meta (Facebook), Google App, ASA (Apple Search Ads), and app network buys, and executing in-platform
Experience in a client-facing role
Comfortable working in an agile environment
Ability to handle multiple workstreams in tandem
Proven track record of increasing in-app lifetime value for eCommerce and/or subscription clients, with experience optimizing beyond app acquisition (in-app events and user quality)
Knowledge of MMPs, SDKs (Firebase, AppsFlyer, Kochava, Branch.io, etc.)
POV on iOS 14 and upcoming Android privacy changes and how to navigate tracking with these changes is preferred
Ability to guide tracking recommendations and in-app event taxonomy for clients
Experience with app intelligence and app market research is a plus
Experience in SA360 or Skai is a plus
Previous SEM experience is a plus
Managing app campaigns internationally is a plus
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We celebrate diversity and are committed to building a team that reflects the communities we serve.
Benefits What We Offer
Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
Generous PTO and 15 company-wide holidays
401k with company contribution
Paid parental leave
Work-life balance with an emphasis on personal well-being
Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
A globally diverse & inclusive culture with employee resource groups
Salary Range: $80,000—$120,000 USD
About Monks Monks is the global, purely digital, unitary operating brand of S4Capital plc. Its integration of systems and workflows delivers scalable experiences, enterprise-grade technology and data science fueled by AI—managed by diverse digital talent—to help the world’s leading companies stay ahead.
Monks is an equal-opportunity employer and is committed to building a respectful and inclusive work environment for all applicants.
Job details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Advertising Services
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Senior Manager, Paid Search & App (Remote)
role at
Monks
Overview We are looking for someone passionate about paid app advertising, well-versed in mobile measurement, with a passion and interest in thought leadership who wants to join a fun digital agency that is a leader in performance and AI. The ideal candidate is confident in their ability to drive improvements in account performance, successfully build and lead client relationships, and train future app strategists. This role sits within the paid search department and offers an opportunity to grow into a leadership role as we expand this capability.
If you are an in-platform expert managing Apple Search Ads, Google App Campaigns, and Meta app campaigns and have experience driving KPI improvements and developing cutting-edge strategies tailored to clients, we want to hear from you.
Responsibilities
Client & Revenue Oversight
Serve as the paid app lead for 2-4 MM clients, guiding overall app account strategy, executing campaign builds, and implementing optimizations including pacing, bid and budget changes, creative swaps, audience targeting, etc.
Manage budgets over $3MM quarterly annually
Lead client calls for app tactics weekly with additional meetings for Quarterly Business Reviews and Planning
Make recommendations and optimizations for accounts using MMP insights to improve performance toward clients’ goals
Conduct app strategy audits and present findings to clients
Assist in new business opportunities by providing audits, industry insights, and opportunities with ownership from growth and media channel leads
Thought Leadership
Help manage agency vendor relationships with core app networks and mobile measurement partners
Guide agency POV and strategy for navigating iOS 14 and future privacy changes
Share app market research insights with the AS organization, utilizing app intelligence and agency partnerships
In partnership with internal creative team, develop best practices for app creative
Distribute thought leadership on app strategy through blog posts on the Media.Monks website and internal channels
Build client-facing in-app analytics dashboards with support from Analytics team
About You The essentials:
At least 3 years of experience in acquisition marketing and/or paid performance media
Experience leading iOS and Android app strategy across Meta (Facebook), Google App, ASA (Apple Search Ads), and app network buys, and executing in-platform
Experience in a client-facing role
Comfortable working in an agile environment
Ability to handle multiple workstreams in tandem
Proven track record of increasing in-app lifetime value for eCommerce and/or subscription clients, with experience optimizing beyond app acquisition (in-app events and user quality)
Knowledge of MMPs, SDKs (Firebase, AppsFlyer, Kochava, Branch.io, etc.)
POV on iOS 14 and upcoming Android privacy changes and how to navigate tracking with these changes is preferred
Ability to guide tracking recommendations and in-app event taxonomy for clients
Experience with app intelligence and app market research is a plus
Experience in SA360 or Skai is a plus
Previous SEM experience is a plus
Managing app campaigns internationally is a plus
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We celebrate diversity and are committed to building a team that reflects the communities we serve.
Benefits What We Offer
Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
Generous PTO and 15 company-wide holidays
401k with company contribution
Paid parental leave
Work-life balance with an emphasis on personal well-being
Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
A globally diverse & inclusive culture with employee resource groups
Salary Range: $80,000—$120,000 USD
About Monks Monks is the global, purely digital, unitary operating brand of S4Capital plc. Its integration of systems and workflows delivers scalable experiences, enterprise-grade technology and data science fueled by AI—managed by diverse digital talent—to help the world’s leading companies stay ahead.
Monks is an equal-opportunity employer and is committed to building a respectful and inclusive work environment for all applicants.
Job details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Advertising Services
#J-18808-Ljbffr