SailPoint
Field Events Marketing Specialist | US West & Central
SailPoint, Houston, Texas, United States, 77246
Field Events Marketing Specialist | US West & Central
We are seeking a dynamic, hands-on
Field Events Marketing Specialist
to serve as a tactical executor and planner of SailPoint-led and 3rd-party regional field events across
US West & Central
in alignment with regional Field Marketing strategies, campaigns, and programs. This role requires an agile, self-starter marketer who orchestrates memorable experiences, drives results, and positions the brand in key market segments through local and regional events, roundtables, tradeshows, and conferences.
As a Field Events Marketing Specialist, you will be responsible for the planning, execution, and post-event results and analysis of SailPoint\'s field marketing events. This role reports into and supports the AMS Regional Field Marketing team in driving awareness, generating pipeline, and accelerating the business. The ideal candidate is highly organized, detail-oriented, with a passion for event marketing and a proven track record of success.
Key Responsibilities
Field Events Planning : Develop and execute comprehensive field events that align with Field Marketing’s objectives, priorities, and integrated campaigns.
Own and Execute Field Events : Serve as the primary owner for SailPoint-led and 3rd-party field events and roundtables, including local and regional tradeshows and conferences, ensuring activation maximizes demand generation, brand presence, and business impact.
End-to-End Events Planning & Delivery : Lead the full lifecycle of event management from planning and ideation, venue and vendor selection, contract negotiation, and logistics to on-site execution and post-event evaluation. Collaborate cross-functionally with Sales, Product Marketing, Brand, Communications, etc., agency partners, and vendors.
Cross-functional Promotions : Drive engagement and attendance by executing promotional strategies across channels, aligned with broader marketing initiatives and coordinated with Sales and GTM teams.
Reporting, Analytics & ROI : Track KPIs, event outcomes, and ROI. Provide regular reporting and use insights to optimize future activations.
Market Intelligence : Stay updated on local and regional tradeshows, conferences, and industry events to identify opportunities for brand positioning, partnership, and lead generation; monitor competitor activity and regional trends.
Budget Management : Oversee event budgets, ensuring efficient resource allocation and adherence to guidelines.
Brand Representation : Uphold the company’s brand standards across all event activations.
Success Factors
Field events and tradeshows delivered on time, within scope, and on budget
Achievement of event-specific KPIs and measurable business outcomes
High levels of partner and stakeholder satisfaction and trust with sales, partners, customers and vendors
Demonstrable ROI and impact on campaign and pipeline goals
Effective positioning at targeted industry tradeshows and conferences
Minimum Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience
2+ years of hands-on field event marketing planning and execution in a fast-paced technology environment
Experience planning and executing vendor-led events, roundtables, and local/regional 3rd-party tradeshows and conferences
Proven track record of delivering successful field events and activations
Excellent planning, project management, interpersonal, communication, and presentation skills
Proficiency with marketing automation, event management platforms, and analytics tools (e.g., Marketo, CVENT, Salesforce, Tableau)
Experience with budget management, vendor management, and purchase orders (e.g., Coupa)
Strong data analysis skills with the ability to report on event success and derive actionable recommendations
Ability to adapt plans in response to market shifts and uncertainty
Ability to work independently and collaboratively across teams
Travel willingness (25–30%) for event coordination and execution
Benefits and compensation vary by location. As part of the total package, this role may be eligible for the SailPoint Corporate Bonus Plan or a role-specific commission, and potential equity participation. Salary ranges for US-based employees are typically:
$59,700 – $85,300 – $110,900 .
About the Role We are seeking a dynamic, hands-on
Field Events Marketing Specialist
to serve as a tactical executor and planner of SailPoint-led and 3rd-party regional field events across
US West & Central
in alignment with regional Field Marketing strategies, campaigns, and programs. This role calls for an agile, self-starter marketer who thrives by orchestrating memorable experiences, driving results, and positioning the brand in key market segments—including through local and regional events, roundtables, tradeshows, and conferences.
As a Field Events Marketing Specialist, you will be responsible for the planning, execution, and post-event results and analysis of SailPoint\'s field marketing events. This role reports into and supports the AMS Regional Field Marketing team in driving awareness, generating pipeline, and accelerating the business. The ideal candidate is a highly organized, detail-oriented individual with a passion for event marketing and a proven track record of success.
Benefits
Health and wellness coverage: Medical, dental, and vision
Disability coverage: Short-term and long-term
Life protection: Life insurance and AD&D
Additional life coverage options
Flexible spending accounts for health care and dependent care
401(k) with company match
Flexible vacation policy
8 paid holidays
Sick leave
Paid parental leave
EAP and Care Counselors
Voluntary benefits
HSA with employer contributions
SailPoint is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, etc. Alternative application methods available; contact applicationassistance@sailpoint.com or mail to 11120 Four Points Dr, Suite 100, Austin, TX 78726, to discuss reasonable accommodations. Note: Unsolicited resumes to this email will not be considered.
#J-18808-Ljbffr
Field Events Marketing Specialist
to serve as a tactical executor and planner of SailPoint-led and 3rd-party regional field events across
US West & Central
in alignment with regional Field Marketing strategies, campaigns, and programs. This role requires an agile, self-starter marketer who orchestrates memorable experiences, drives results, and positions the brand in key market segments through local and regional events, roundtables, tradeshows, and conferences.
As a Field Events Marketing Specialist, you will be responsible for the planning, execution, and post-event results and analysis of SailPoint\'s field marketing events. This role reports into and supports the AMS Regional Field Marketing team in driving awareness, generating pipeline, and accelerating the business. The ideal candidate is highly organized, detail-oriented, with a passion for event marketing and a proven track record of success.
Key Responsibilities
Field Events Planning : Develop and execute comprehensive field events that align with Field Marketing’s objectives, priorities, and integrated campaigns.
Own and Execute Field Events : Serve as the primary owner for SailPoint-led and 3rd-party field events and roundtables, including local and regional tradeshows and conferences, ensuring activation maximizes demand generation, brand presence, and business impact.
End-to-End Events Planning & Delivery : Lead the full lifecycle of event management from planning and ideation, venue and vendor selection, contract negotiation, and logistics to on-site execution and post-event evaluation. Collaborate cross-functionally with Sales, Product Marketing, Brand, Communications, etc., agency partners, and vendors.
Cross-functional Promotions : Drive engagement and attendance by executing promotional strategies across channels, aligned with broader marketing initiatives and coordinated with Sales and GTM teams.
Reporting, Analytics & ROI : Track KPIs, event outcomes, and ROI. Provide regular reporting and use insights to optimize future activations.
Market Intelligence : Stay updated on local and regional tradeshows, conferences, and industry events to identify opportunities for brand positioning, partnership, and lead generation; monitor competitor activity and regional trends.
Budget Management : Oversee event budgets, ensuring efficient resource allocation and adherence to guidelines.
Brand Representation : Uphold the company’s brand standards across all event activations.
Success Factors
Field events and tradeshows delivered on time, within scope, and on budget
Achievement of event-specific KPIs and measurable business outcomes
High levels of partner and stakeholder satisfaction and trust with sales, partners, customers and vendors
Demonstrable ROI and impact on campaign and pipeline goals
Effective positioning at targeted industry tradeshows and conferences
Minimum Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience
2+ years of hands-on field event marketing planning and execution in a fast-paced technology environment
Experience planning and executing vendor-led events, roundtables, and local/regional 3rd-party tradeshows and conferences
Proven track record of delivering successful field events and activations
Excellent planning, project management, interpersonal, communication, and presentation skills
Proficiency with marketing automation, event management platforms, and analytics tools (e.g., Marketo, CVENT, Salesforce, Tableau)
Experience with budget management, vendor management, and purchase orders (e.g., Coupa)
Strong data analysis skills with the ability to report on event success and derive actionable recommendations
Ability to adapt plans in response to market shifts and uncertainty
Ability to work independently and collaboratively across teams
Travel willingness (25–30%) for event coordination and execution
Benefits and compensation vary by location. As part of the total package, this role may be eligible for the SailPoint Corporate Bonus Plan or a role-specific commission, and potential equity participation. Salary ranges for US-based employees are typically:
$59,700 – $85,300 – $110,900 .
About the Role We are seeking a dynamic, hands-on
Field Events Marketing Specialist
to serve as a tactical executor and planner of SailPoint-led and 3rd-party regional field events across
US West & Central
in alignment with regional Field Marketing strategies, campaigns, and programs. This role calls for an agile, self-starter marketer who thrives by orchestrating memorable experiences, driving results, and positioning the brand in key market segments—including through local and regional events, roundtables, tradeshows, and conferences.
As a Field Events Marketing Specialist, you will be responsible for the planning, execution, and post-event results and analysis of SailPoint\'s field marketing events. This role reports into and supports the AMS Regional Field Marketing team in driving awareness, generating pipeline, and accelerating the business. The ideal candidate is a highly organized, detail-oriented individual with a passion for event marketing and a proven track record of success.
Benefits
Health and wellness coverage: Medical, dental, and vision
Disability coverage: Short-term and long-term
Life protection: Life insurance and AD&D
Additional life coverage options
Flexible spending accounts for health care and dependent care
401(k) with company match
Flexible vacation policy
8 paid holidays
Sick leave
Paid parental leave
EAP and Care Counselors
Voluntary benefits
HSA with employer contributions
SailPoint is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, etc. Alternative application methods available; contact applicationassistance@sailpoint.com or mail to 11120 Four Points Dr, Suite 100, Austin, TX 78726, to discuss reasonable accommodations. Note: Unsolicited resumes to this email will not be considered.
#J-18808-Ljbffr