Orca Pacific: A Monks Company
Senior Manager, Paid Search & App (Remote)
Orca Pacific: A Monks Company, Denver, Colorado, United States, 80285
About The Role
We are looking for someone passionate about paid app advertising, well-versed in mobile measurement, with a passion and interest in thought leadership who wants to join a fun digital agency that is a leader in performance and AI. The ideal candidate is confident in their ability to drive improvements in account performance, successfully build and lead client relationships, and train future app strategists. This role sits within the paid search department. It is a great opportunity for a person who has an entrepreneurial spirit and is looking to grow into a leadership role in a large organization as we grow this capability.
If you are an in-platform expert managing Apple Search Ads, Google App Campaigns, and Meta app campaigns and have experience driving KPI improvements and developing cutting-edge strategies tailored to clients, we want to hear from you!
Responsibilities
Client & Revenue Oversight: Serve as the paid app lead for 2-4 MM clients, guiding overall app account strategy, executing campaign builds, and implementing optimizations including pacing, bid and budget changes, creative swaps, and audience targeting.
Budget Management: Experience and comfort managing budgets over $3MM quarterly/annually.
Client Communication: Lead weekly client calls for app tactics and additional meetings for Quarterly Business Reviews and Planning.
Optimization & Insights: Make recommendations using MMP insights to improve performance toward client goals; conduct app strategy audits and present findings.
Business Development: Assist in new business opportunities by providing audits, industry insights, and opportunities with ownership from growth and media channel leads.
Thought Leadership: Build and share app market research insights with the organization; develop best practices for app creative in partnership with internal teams; opportunities to distribute thought leadership via blog posts.
Partnerships & Strategy: Manage agency vendor relationships with core app networks and mobile measurement partners; guide agency POV on privacy changes (e.g., iOS 14) and tracking with these changes.
Analytics & Reporting: Build client-facing in-app analytics dashboards with support from the Analytics team.
About You The essentials:
At least 3 years of experience in acquisition marketing and/or paid performance media
Experience leading iOS and Android app strategy across Meta (Facebook), Google App Campaigns, ASA (Apple Search Ads), and app network buys; execution in-platform
Experience in a client-facing role
Comfortable working in an agile environment
Ability to handle multiple workstreams in tandem
Proven track record of increasing in-app lifetime value for eCommerce and/or subscription clients (including in-app events and user quality)
Knowledge of MMPs and SDKs (Firebase, AppsFlyer, Kochava, Branch.io, etc.)
POV on iOS 14 and upcoming Android privacy changes and how to navigate tracking
Ability to guide tracking recommendations and in-app event taxonomy for clients
Experience with app intelligence and app market research is a plus
Experience in SA360 or Skai is a plus
Previous SEM experience is a plus
Experience in managing app campaigns internationally is a plus
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
Benefits What We Offer
Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
Generous PTO and 15 company-wide holidays
401k with company contribution
Paid parental leave
Work-life balance with an emphasis on personal well-being
Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
A globally diverse & inclusive culture with employee resource groups
Authentic commitment to DEI and sustainable growth
Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered will be determined based on job-related factors, but not on a candidate’s sex or any other protected status.
Salary Range $80,000—$97,000 USD
About Monks Monks is the global, purely digital, unitary operating brand of S4Capital plc. Its integration of systems and workflows delivers content production, scaled experiences, enterprise-grade technology and data science fueled by AI. Monks is recognized for its innovation and leadership in marketing services.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people. We value diversity and inclusion across all aspects of our business.
#J-18808-Ljbffr
If you are an in-platform expert managing Apple Search Ads, Google App Campaigns, and Meta app campaigns and have experience driving KPI improvements and developing cutting-edge strategies tailored to clients, we want to hear from you!
Responsibilities
Client & Revenue Oversight: Serve as the paid app lead for 2-4 MM clients, guiding overall app account strategy, executing campaign builds, and implementing optimizations including pacing, bid and budget changes, creative swaps, and audience targeting.
Budget Management: Experience and comfort managing budgets over $3MM quarterly/annually.
Client Communication: Lead weekly client calls for app tactics and additional meetings for Quarterly Business Reviews and Planning.
Optimization & Insights: Make recommendations using MMP insights to improve performance toward client goals; conduct app strategy audits and present findings.
Business Development: Assist in new business opportunities by providing audits, industry insights, and opportunities with ownership from growth and media channel leads.
Thought Leadership: Build and share app market research insights with the organization; develop best practices for app creative in partnership with internal teams; opportunities to distribute thought leadership via blog posts.
Partnerships & Strategy: Manage agency vendor relationships with core app networks and mobile measurement partners; guide agency POV on privacy changes (e.g., iOS 14) and tracking with these changes.
Analytics & Reporting: Build client-facing in-app analytics dashboards with support from the Analytics team.
About You The essentials:
At least 3 years of experience in acquisition marketing and/or paid performance media
Experience leading iOS and Android app strategy across Meta (Facebook), Google App Campaigns, ASA (Apple Search Ads), and app network buys; execution in-platform
Experience in a client-facing role
Comfortable working in an agile environment
Ability to handle multiple workstreams in tandem
Proven track record of increasing in-app lifetime value for eCommerce and/or subscription clients (including in-app events and user quality)
Knowledge of MMPs and SDKs (Firebase, AppsFlyer, Kochava, Branch.io, etc.)
POV on iOS 14 and upcoming Android privacy changes and how to navigate tracking
Ability to guide tracking recommendations and in-app event taxonomy for clients
Experience with app intelligence and app market research is a plus
Experience in SA360 or Skai is a plus
Previous SEM experience is a plus
Experience in managing app campaigns internationally is a plus
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
Benefits What We Offer
Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
Generous PTO and 15 company-wide holidays
401k with company contribution
Paid parental leave
Work-life balance with an emphasis on personal well-being
Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
A globally diverse & inclusive culture with employee resource groups
Authentic commitment to DEI and sustainable growth
Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered will be determined based on job-related factors, but not on a candidate’s sex or any other protected status.
Salary Range $80,000—$97,000 USD
About Monks Monks is the global, purely digital, unitary operating brand of S4Capital plc. Its integration of systems and workflows delivers content production, scaled experiences, enterprise-grade technology and data science fueled by AI. Monks is recognized for its innovation and leadership in marketing services.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people. We value diversity and inclusion across all aspects of our business.
#J-18808-Ljbffr