Food Hall Co. is hiring: Marketing Manager in New York

Location: Midtown Manhattan (on-site; evenings/weekends aligned to event calendar)
Reports to: Director of Marketing & Communications (close partnership with General Manager)
Type: Full-time, Exempt

About Shaver Hall

Shaver Hall is Food Hall Co.’s new Manhattan destination for dining, drinks, entertainment and live music, opening February 2026. We host a high-volume calendar of community activations, and brand partnerships that bring New Yorkers and visitors together.

Role Summary

Own the marketing engine for Shaver Hall—from event go-to-market to always-on social media, community partnerships, and analytics. You’ll plan and launch campaigns that drive foot traffic, and earned attention, while protecting and elevating the brand.

Compensation (NYC Pay Transparency)

• Base salary range: $85,000–$110,000
• Target bonus: 10% (based on venue performance and individual KPIs)
• Benefits: medical/dental/vision, 401(k), PTO, comped meals (employer policies apply)

Essential Functions & Responsibilities

Brand & Communications Management

• Champion Shaver Hall’s brand positioning and guest promise across all channels and touchpoints (web, email/SMS, social, digital signage, on-site collateral).
• Ensure all consumer-facing messaging aligns with revenue goals and delivers a best-in-class guest experience.
• Maintain brand standards, asset libraries, and messaging frameworks; brief designers/creators and QA output.

Event Marketing (Concerts, Tentpoles & Hall Programming)

• Build go-to-market plans for entertainment and tiered hall events (positioning, messaging, calendars, briefs, listings, email/SMS hooks).
• Manage promotional timelines, content capture, and night-of amplification.
• Own channel strategy, voice, and publishing across Instagram, TikTok, and Facebook; daily community management and DMs.
• Build comprehensive content calendars for each social channel.
• Produce and publish short-form video (Reels/TikTok), Stories, carousels; develop a branded UGC pipeline and manage rights.
• Launch and manage a NYC creator/influencer program (briefs, contracts, offers, tracking), including comped experiences and content deliverables.
• Coordinate with paid media partners on social ads; write briefs, approve creative, and monitor performance.

Community & Partnerships (NYC Focus)

• Build neighborhood and citywide partnerships (BIDs/DMOs, hotels, universities, cultural orgs, gyms/coworking, arts/music orgs).
• Execute cross-promotions, street-team activations, sampling, and “event + offer” bundles to drive trial and repeat visits.
• Cultivate media relationships; ensure events/activations are listed and pitched; support press nights and talent/VIP hospitality.

Analytics & Reporting

• Ship monthly marketing metrics covering traffic, engagement, conversion, and F&B lift on event nights.
• Maintain campaign scorecards; translate insights into next steps.

Budget & Operations

• Work with Director of Marketing on managing the working marketing budget; handle vendor setup, invoicing, and reconciliations.
• Brief and manage freelancers/creators; source and negotiate as needed.
• Maintain calendars (marketing, editorial, event) and project workflows (e.g., Monday.com), hitting deadlines with cross-functional partners.

Cross-Functional Collaboration

• Partner tightly with Entertainment, Beverage, Operations, and Private Events to align priorities and share results.
• Support Private Events demand generation through market relationships and targeted campaigns.

Qualifications

• 5–7 years progressive marketing experience in hospitality, entertainment/venues, or multi-location consumer brands.
• Portfolio of event campaigns and social content with measurable impact (include links or samples).
• Fluency with IG/TikTok/FB, scheduling/listening.
• Strong project management; calm under show-time pressure; willing to work evenings/weekends aligned to event calendar.
• NYC market knowledge and creator/media relationships strongly preferred.

Schedule & Physical Requirements

• Regular nights/weekends based on event calendar; ability to move around the venue for extended periods and lift up to 25 lbs. as needed.

EEO & Other

Food Hall Co. is an Equal Opportunity Employer. This description is not comprehensive, and duties may evolve with business needs.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.