American Outdoor Products
American Outdoor Products (AOP) is the parent corporation of two purpose-driven food brands: Backpacker’s Pantry and Astronaut Foods. Backpacker’s Pantry and Astronaut Foods are united by a passion for innovation, adventure, and exceptional food. Backpacker’s Pantry, founded in 1951, has a rich history of creating gourmet freeze-dried meals that fuel unforgettable outdoor adventures. Astronaut Foods, established in 1974, brings the thrill of space exploration to life with fun, freeze-dried snacks. Based in Boulder, Colorado, both brands are committed to delivering high-quality, sustainable products that inspire curiosity, exploration, and discovery. Together, we are building a legacy of creativity and excellence in the specialty food space.
What You Will Do:
As the eCommerce Sales Manager for Backpacker’s Pantry and Astronaut Foods, you will lead and grow the Direct-to-Consumer (DTC) and Amazon channels to achieve revenue goals. In this role, you will manage our Amazon Seller Central operations while owning the strategy and execution for Shopify and other eCommerce platforms. You will collaborate closely with Marketing and Sales teams to align campaigns, optimize customer journeys, and deliver an exceptional online shopping experience. Your analytical skills will allow you to dive deep into performance data to uncover opportunities and implement solutions that drive growth. This role offers the chance to bring your entrepreneurial mindset to an established brand while shaping its digital future.
Key Responsibilities:
Amazon Channel Management:
Lead and oversee all Amazon Seller Central operations, driving growth through data-driven strategies and execution. Develop and achieve Amazon-specific revenue goals, leveraging sales forecasts and key performance metrics. Monitor market share, competitor performance, and shopper trends to identify opportunities for differentiation and growth. Optimize Amazon product listings, storefront pages, and A+ Content to maximize conversions, collaborating with Marketing to create creative assets. Implement keyword strategies, SEO optimizations, and content updates to boost organic rankings. Manage Amazon Paid Media campaigns in collaboration with third-party partners, ensuring ROI and brand visibility. Monitor and enforce MAP compliance, addressing unauthorized sellers and minimizing violations. Execute Amazon-specific experiments such as A/B testing to optimize content, listings, and advertising strategies.
Direct-to-Consumer (DTC):
Own and manage Shopify stores for both brands, implementing initiatives to improve user experience and increase conversions. Collaborate on the development of DTC marketing strategies, including email/SMS campaigns. Lead the execution of paid media, and SEO initiatives. Analyze and optimize website performance, including traffic, conversion rates, and customer behavior, using tools like Google Analytics. Manage Google Ads and Meta advertising campaigns to drive traffic and increase sales. Develop seasonal and annual online marketing calendars in collaboration with Sales and Marketing teams. Build and maintain eCommerce technology infrastructure to support specific initiatives. Monitor customer reviews, ratings, and post-purchase feedback to identify opportunities for improvement in the customer journey. Explore and execute innovative programs such as subscription services, bundling options, and loyalty programs.
General eCommerce Oversight:
Develop systems and processes for efficient order fulfillment and customer service. Track and report on eCommerce performance, sharing insights with leadership and collaborating on actionable strategies. Stay informed about emerging eCommerce trends and technologies to keep both brands competitive and innovative.
Who You Are: You are a results-driven, data-savvy leader with a passion for eCommerce and digital innovation. You thrive in dynamic environments and excel at balancing strategic thinking with hands-on execution. As a natural problem solver, you enjoy diving into analytics to uncover opportunities and continuously improve performance. You’re an entrepreneurial thinker who can independently take ownership of your responsibilities while collaborating effectively with cross-functional teams. Building relationships comes easily to you, whether with internal stakeholders, external partners, or customers. You are excited to grow the brand's eCommerce presence and build premium online experiences. Qualifications: A minimum of 5 years of experience in eCommerce, ideally in the specialty food or outdoor industry. Deep understanding of Amazon Seller Central, Shopify, Klaviyo, and other eCommerce applications, software, and platforms. Strong analytical and problem-solving skills, with a proven ability to leverage data to inform decisions. Knowledge of online advertising platforms, including Google Ads, Meta, and Amazon Ads. Collaborative mindset with excellent communication skills, both written and verbal. Competitive drive to meet and exceed revenue goals. Passion for customer satisfaction and a keen understanding of the importance of delivering an exceptional online shopping experience. Ability to work from our Boulder office four days per week (Tuesdays, Wednesdays, Thursdays, Fridays). Salary: $85,000–$100,000/year, plus eligibility for the Sales Team Incentive Program. Medical, dental, and vision insurance. Unlimited paid time off. Paid holidays. 401(K) retirement plan. Employee profit-sharing program. Product stipend and access to industry deals. American Outdoor Products is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive workplace where all employees are treated fairly and with respect. We do not discriminate based on race, color, religion, national origin, age, sex, gender, sexual orientation, disability, veteran status, or any other protected characteristic. Our commitment to equal opportunity applies to all aspects of employment.
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Lead and oversee all Amazon Seller Central operations, driving growth through data-driven strategies and execution. Develop and achieve Amazon-specific revenue goals, leveraging sales forecasts and key performance metrics. Monitor market share, competitor performance, and shopper trends to identify opportunities for differentiation and growth. Optimize Amazon product listings, storefront pages, and A+ Content to maximize conversions, collaborating with Marketing to create creative assets. Implement keyword strategies, SEO optimizations, and content updates to boost organic rankings. Manage Amazon Paid Media campaigns in collaboration with third-party partners, ensuring ROI and brand visibility. Monitor and enforce MAP compliance, addressing unauthorized sellers and minimizing violations. Execute Amazon-specific experiments such as A/B testing to optimize content, listings, and advertising strategies.
Direct-to-Consumer (DTC):
Own and manage Shopify stores for both brands, implementing initiatives to improve user experience and increase conversions. Collaborate on the development of DTC marketing strategies, including email/SMS campaigns. Lead the execution of paid media, and SEO initiatives. Analyze and optimize website performance, including traffic, conversion rates, and customer behavior, using tools like Google Analytics. Manage Google Ads and Meta advertising campaigns to drive traffic and increase sales. Develop seasonal and annual online marketing calendars in collaboration with Sales and Marketing teams. Build and maintain eCommerce technology infrastructure to support specific initiatives. Monitor customer reviews, ratings, and post-purchase feedback to identify opportunities for improvement in the customer journey. Explore and execute innovative programs such as subscription services, bundling options, and loyalty programs.
General eCommerce Oversight:
Develop systems and processes for efficient order fulfillment and customer service. Track and report on eCommerce performance, sharing insights with leadership and collaborating on actionable strategies. Stay informed about emerging eCommerce trends and technologies to keep both brands competitive and innovative.
Who You Are: You are a results-driven, data-savvy leader with a passion for eCommerce and digital innovation. You thrive in dynamic environments and excel at balancing strategic thinking with hands-on execution. As a natural problem solver, you enjoy diving into analytics to uncover opportunities and continuously improve performance. You’re an entrepreneurial thinker who can independently take ownership of your responsibilities while collaborating effectively with cross-functional teams. Building relationships comes easily to you, whether with internal stakeholders, external partners, or customers. You are excited to grow the brand's eCommerce presence and build premium online experiences. Qualifications: A minimum of 5 years of experience in eCommerce, ideally in the specialty food or outdoor industry. Deep understanding of Amazon Seller Central, Shopify, Klaviyo, and other eCommerce applications, software, and platforms. Strong analytical and problem-solving skills, with a proven ability to leverage data to inform decisions. Knowledge of online advertising platforms, including Google Ads, Meta, and Amazon Ads. Collaborative mindset with excellent communication skills, both written and verbal. Competitive drive to meet and exceed revenue goals. Passion for customer satisfaction and a keen understanding of the importance of delivering an exceptional online shopping experience. Ability to work from our Boulder office four days per week (Tuesdays, Wednesdays, Thursdays, Fridays). Salary: $85,000–$100,000/year, plus eligibility for the Sales Team Incentive Program. Medical, dental, and vision insurance. Unlimited paid time off. Paid holidays. 401(K) retirement plan. Employee profit-sharing program. Product stipend and access to industry deals. American Outdoor Products is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive workplace where all employees are treated fairly and with respect. We do not discriminate based on race, color, religion, national origin, age, sex, gender, sexual orientation, disability, veteran status, or any other protected characteristic. Our commitment to equal opportunity applies to all aspects of employment.
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