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Primary Holdings, Inc.

Sales Director

Primary Holdings, Inc., Duluth, Georgia, United States, 30155

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Eastern is seeking an experienced Sales Director with strong expertise in HVAC equipment and established relationships within the AEC industry. This senior-level role will be responsible for leading Eastern’s engagement in Pre-Construction and Pre-Bid processes, positioning the company as a trusted partner for large-scale projects. The Sales Director will leverage industry knowledge, technical understanding, and client relationships to ensure Eastern’s inclusion in key bidding opportunities. Key Responsibilities Lead Eastern’s representation in Pre-Con and Pre-Bid meetings with project stakeholders. Build and maintain executive-level relationships with decision-makers across the construction and industrial sectors. Proactively gather project intelligence and ensure Eastern is positioned to participate in prime bidding opportunities. Oversee the preparation and submission of preliminary pricing, technical proposals, and value engineering (VE) options during Pre-Con stages. Provide strategic direction for HVAC equipment sales, with focus on AHU, DHU, MAU, FFU, BCU, and PCM (Process Cooling Module for semiconductor applications). Coordinate with internal engineering, project management, and operations teams to align sales strategies with delivery capabilities. Identify market trends, competitor positioning, and emerging opportunities in the mission-critical, cleanroom, and semiconductor sectors. Mentor and develop junior sales staff, fostering a strong business development culture within Eastern. Qualifications Minimum 10+ years of sales or business development experience in the construction, MEP, or HVAC industry. Some technical knowledge of HVAC equipment. Proven track record of leading business development efforts from initial engagement through contract execution. Demonstrated success in winning bids and securing inclusion in procurement pipelines. Excellent negotiation, communication, and presentation skills. Ability to operate at both executive and project levels, bridging technical and commercial discussions. Bachelor’s degree in Engineering, Construction Management, or related field. Preferred Attributes Established industry network within mission-critical, semiconductor, or large industrial markets. Experience with cleanroom projects, semiconductor fabs, or large industrial plants. Ability to translate complex technical details into persuasive sales strategies. Leadership experience in managing sales teams or business development units. The pay range for this role is: 130,000 - 150,000 USD per year (Georgia)

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