Proofpoint
Overview
Senior Product Marketing Manager role within the Proofpoint Email Security Product Marketing team. Drive Go-to-Market strategy for the Proofpoint Threat Protection solution. Partner with product management, marketing, and sales to build and execute Go-to-Market plans with high-impact assets and field enablement.
Your Day-to-Day
Positioning and Messaging: be the expert on buyers, their buying criteria, and how they purchase. Develop messaging aligned with market and competitive trends and emphasize differentiators and business value.
Content Creation: craft compelling messaging and content (webinars, blogs, solution briefs, datasheets, presentations, etc.) that highlight differentiated business value.
Presentation and Thought Leadership: present to internal and external audiences, including sales training, customer briefings, webinars, industry events, and analyst briefings.
Domain Expert: research market trends and competitive landscape; translate insights into actionable guidance for sales, customer success, marketing, and product teams.
Launch Execution: lead cross-functional launches of new capabilities and releases to drive demand and market awareness.
Sales Enablement: create enablement content and tools to help sellers articulate our competitive value.
Dynamic Collaboration: collaborate with product management, corporate marketing, competitive intelligence, and sales to align on release benefits and business goals.
Customer Advocacy: leverage customer stories and testimonials to reinforce messaging and demonstrate impact.
What You Bring To The Team
8+ years in product marketing; experience in email security, cybersecurity, or enterprise IT is preferred.
BS/BA in business or technical field; MBA a plus.
Proven ability to market to enterprise and technical buyers with concise messaging.
Strong content creation skills with ability to research, write, and edit high-quality materials.
Strategic Go-to-Market thinking and the ability to translate market knowledge into actionable plans.
Analytical, able to work independently and manage multiple priorities.
Leadership and collaboration skills to lead and inspire cross-functional teams.
Ability to articulate value propositions at product and solution levels; strong storytelling and public speaking skills.
High energy and adaptability; travel 10-15% expected, with willingness to travel to events and international locations.
This role can be in a Proofpoint office, hybrid, or remote.
Why Proofpoint Protecting people is central to our cybersecurity solutions. We are a customer-focused, results-driven organization with leading-edge products and opportunities for growth. We value diversity and welcome candidates from all backgrounds. If you need accommodation during the application or interview process, please reach out to accessibility@proofpoint.com.
Our Culture and Benefits We are a diverse, multinational company with opportunities across functions. Examples of benefits include competitive compensation, comprehensive benefits, learning and development programs, flexible work options, wellness and volunteer days, and recognition programs. Details on pay ranges are provided in the job posting and may vary by location and experience.
How to Apply: Submit your application here https //www.proofpoint.com/us/company/careers. We can’t wait to hear from you!
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Your Day-to-Day
Positioning and Messaging: be the expert on buyers, their buying criteria, and how they purchase. Develop messaging aligned with market and competitive trends and emphasize differentiators and business value.
Content Creation: craft compelling messaging and content (webinars, blogs, solution briefs, datasheets, presentations, etc.) that highlight differentiated business value.
Presentation and Thought Leadership: present to internal and external audiences, including sales training, customer briefings, webinars, industry events, and analyst briefings.
Domain Expert: research market trends and competitive landscape; translate insights into actionable guidance for sales, customer success, marketing, and product teams.
Launch Execution: lead cross-functional launches of new capabilities and releases to drive demand and market awareness.
Sales Enablement: create enablement content and tools to help sellers articulate our competitive value.
Dynamic Collaboration: collaborate with product management, corporate marketing, competitive intelligence, and sales to align on release benefits and business goals.
Customer Advocacy: leverage customer stories and testimonials to reinforce messaging and demonstrate impact.
What You Bring To The Team
8+ years in product marketing; experience in email security, cybersecurity, or enterprise IT is preferred.
BS/BA in business or technical field; MBA a plus.
Proven ability to market to enterprise and technical buyers with concise messaging.
Strong content creation skills with ability to research, write, and edit high-quality materials.
Strategic Go-to-Market thinking and the ability to translate market knowledge into actionable plans.
Analytical, able to work independently and manage multiple priorities.
Leadership and collaboration skills to lead and inspire cross-functional teams.
Ability to articulate value propositions at product and solution levels; strong storytelling and public speaking skills.
High energy and adaptability; travel 10-15% expected, with willingness to travel to events and international locations.
This role can be in a Proofpoint office, hybrid, or remote.
Why Proofpoint Protecting people is central to our cybersecurity solutions. We are a customer-focused, results-driven organization with leading-edge products and opportunities for growth. We value diversity and welcome candidates from all backgrounds. If you need accommodation during the application or interview process, please reach out to accessibility@proofpoint.com.
Our Culture and Benefits We are a diverse, multinational company with opportunities across functions. Examples of benefits include competitive compensation, comprehensive benefits, learning and development programs, flexible work options, wellness and volunteer days, and recognition programs. Details on pay ranges are provided in the job posting and may vary by location and experience.
How to Apply: Submit your application here https //www.proofpoint.com/us/company/careers. We can’t wait to hear from you!
#J-18808-Ljbffr