Zscaler
Demand Generation Manager – Zscaler
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Demand Generation Manager
role at
Zscaler . About Zscaler
Serving thousands of enterprise customers around the world including 45% of Fortune 500 companies, Zscaler (NASDAQ: ZS) was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. As the operator of the world’s largest security cloud, Zscaler accelerates digital transformation so enterprises can be more agile, efficient, resilient, and secure. The pioneering, AI-powered Zscaler Zero Trust Exchange™ platform, which is found in our SASE and SSE offerings, protects thousands of enterprise customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Responsibilities Developing, implementing, and optimizing full funnel, multi-touch campaigns across multiple channels (e.g., email, social media, paid ads, webinars, etc.) to generate and accelerate pipeline, drive cross-sell/upsell opportunities, and increase brand awareness Designing programs to nurture leads through the sales funnel, ensuring alignment with Product Marketing Managers and Sales Development teams for effective lead follow-up Partnering with content and product teams to deliver resources like whitepapers, case studies, videos, and eBooks that align to funnel stage and target audiences to support demand generation efforts Monitoring campaign success metrics (e.g., conversion rates, pipeline growth, ROI) and recommending tactics to optimize results Collaborating with analytics teams to build dashboards and reporting tools that track success against KPIs What We’re Looking For (Minimum Qualifications) 8+ years experience with demand generation marketing strategies, including paid acquisition, email marketing, content syndication and virtual events Knowledge of B2B tech sales cycles and buyer journeys Experience marketing to C-level and practitioners within technical functions at enterprise accounts Proficient at evaluating campaign performance metrics to inform strategy and tactics Experience being creative and eager to try new strategies and tactics to uncover growth opportunities What Will Make You Stand Out (Preferred Qualifications) Effective at driving alignment with key stakeholders to move complex initiatives forward in a fast-paced environment Experience successfully building pipeline at start up as well as experience at enterprise level Tech savvy and proficient in Google Suite and Microsoft Office, as well as knowledge of SFDC, Marketo, Tableau, and other MarTech stack Zscaler’s salary ranges are benchmarked and are determined by role and level. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations and could be higher or lower based on a multitude of factors, including job-related skills, experience, and relevant education or training. The base salary range listed for this full-time position excludes commission/bonus/equity (if applicable) + benefits. Base Pay Range $122,500 - $175,000 USD Benefits Various health plans Time off plans for vacation and sick time Parental leave options Retirement options Education reimbursement In-office perks, and more Learn more about Zscaler’s Future of Work strategy, hybrid working model, and benefits here. By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including security and privacy standards and guidelines. Zscaler is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity or expression, disability status, or any other characteristic protected by law. Pay Transparency: Zscaler complies with applicable pay transparency rules. We provide reasonable accommodations in our recruiting processes for candidates who are differently abled or have other needs. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Computer and Network Security
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Join to apply for the
Demand Generation Manager
role at
Zscaler . About Zscaler
Serving thousands of enterprise customers around the world including 45% of Fortune 500 companies, Zscaler (NASDAQ: ZS) was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. As the operator of the world’s largest security cloud, Zscaler accelerates digital transformation so enterprises can be more agile, efficient, resilient, and secure. The pioneering, AI-powered Zscaler Zero Trust Exchange™ platform, which is found in our SASE and SSE offerings, protects thousands of enterprise customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Responsibilities Developing, implementing, and optimizing full funnel, multi-touch campaigns across multiple channels (e.g., email, social media, paid ads, webinars, etc.) to generate and accelerate pipeline, drive cross-sell/upsell opportunities, and increase brand awareness Designing programs to nurture leads through the sales funnel, ensuring alignment with Product Marketing Managers and Sales Development teams for effective lead follow-up Partnering with content and product teams to deliver resources like whitepapers, case studies, videos, and eBooks that align to funnel stage and target audiences to support demand generation efforts Monitoring campaign success metrics (e.g., conversion rates, pipeline growth, ROI) and recommending tactics to optimize results Collaborating with analytics teams to build dashboards and reporting tools that track success against KPIs What We’re Looking For (Minimum Qualifications) 8+ years experience with demand generation marketing strategies, including paid acquisition, email marketing, content syndication and virtual events Knowledge of B2B tech sales cycles and buyer journeys Experience marketing to C-level and practitioners within technical functions at enterprise accounts Proficient at evaluating campaign performance metrics to inform strategy and tactics Experience being creative and eager to try new strategies and tactics to uncover growth opportunities What Will Make You Stand Out (Preferred Qualifications) Effective at driving alignment with key stakeholders to move complex initiatives forward in a fast-paced environment Experience successfully building pipeline at start up as well as experience at enterprise level Tech savvy and proficient in Google Suite and Microsoft Office, as well as knowledge of SFDC, Marketo, Tableau, and other MarTech stack Zscaler’s salary ranges are benchmarked and are determined by role and level. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations and could be higher or lower based on a multitude of factors, including job-related skills, experience, and relevant education or training. The base salary range listed for this full-time position excludes commission/bonus/equity (if applicable) + benefits. Base Pay Range $122,500 - $175,000 USD Benefits Various health plans Time off plans for vacation and sick time Parental leave options Retirement options Education reimbursement In-office perks, and more Learn more about Zscaler’s Future of Work strategy, hybrid working model, and benefits here. By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including security and privacy standards and guidelines. Zscaler is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity or expression, disability status, or any other characteristic protected by law. Pay Transparency: Zscaler complies with applicable pay transparency rules. We provide reasonable accommodations in our recruiting processes for candidates who are differently abled or have other needs. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Computer and Network Security
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